Many people believe that selling is an art but we believe that selling is both an art as well as science. By speaking science, we strictly mean that there is a certain approach which influences customers to buy products. This approach is embedded and followed by our agents. When it comes to selling, the most important thing that matters is the ‘images of real estate properties’. It is true that, pictures have the ability to influence a certain behaviour within humans. But pictures alone are not sufficient, perfect images clicked from a certain angle and the sequences of those images are also important. Regrob agents are trained to click images in the best possible way which when coupled with the technology provided by Regrob, increases the chances of conversion from passive to active buyers. Besides photos, a small explanation carried with the pictures, also matters. They help the buyers to get an idea and they start imagining how it would be when they start living there.