2. Advertisement
S Advertising is a form of communication for
marketing and used to encourage, persuade, or
manipulate an audience (viewers, readers or
listeners; sometimes a specific group) to
continue or take some new action.
4. Types of Advertising Media
1.
Outdoor
advertisin
g
2.
Print
advertising
3.
Specialty
advertising
4
.
Broadcas
t
advertisin
g
5.
Public
Service
advertisin
g
6.
Covert
advertisin
g
7.
Celebrity
advertisin
g
8.
Surrogat
e
advertisin
g
14. S Have a group of people that you want to focus on
S Make sure that you are figuring out what they like and need
S You can't just have things that they like in the advertisements, but
also have some sort of message incorporated into it
S You have to make sure that they are loving what they see and have
to go out and buy it
15. S An advertisement also has to be clear
S You can't have a whole bunch of information or you will confuse
customers
S Make it informative but to the point
S Don't have any extra words or designs or acting in the
advertisement
16. S Before you run even one advertisement you need to have research
done on it
S Done on a control group and get feedback from them
S Their feedback will let you know if the commercials and
advertisements will actually impress customers and encourage
them to go out and buy your product
S They are the people who will be seeing the advertisements, so they
will most likely have the best opinions of what needs to be changed
and fixed
17. Limitations
S Costly
S Misleading Claims
S Encourage Monopoly
S Influences Purchasing Power
S Buying Problems
S Creating Unrequited Desire
