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Project Management Using Design Thinking

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Design Thinking - An introductory presentation to make understand its basics, practical guidelines, Tools & Techniques and processes to manage a project using Design Thinking.

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Project Management Using Design Thinking

  1. 1. Project Management using Design Thinking Saurabh Kaushik (saurabh.kaushik.in@gmail.com) Project Management using Design Thinking Saurabh Kaushik (saurabh.kaushik.in@gmail.com)
  2. 2. AgendaAgenda Why, Design Thinking?Why, Design Thinking? What is Design Thinking?What is Design Thinking? How to Practice, Design Thinking?How to Practice, Design Thinking? How to Manage, Design Thinking?How to Manage, Design Thinking? Where to go for More, Design Thinking?Where to go for More, Design Thinking?
  3. 3. Which is the One? Which is the One? Which is the One? Which is the One?
  4. 4. Why, Design Thinking?Why, Design Thinking?
  5. 5. Human Center (vs Product/Service) Possibility Driven (vs Standardized Path) Option Focused (vs One Big Gamble) Iterative (vs First Time Right) Challenge – “Ideation Process???” Myth – “I am not Creative, I cant Ideate, Why Me, … it is not me!!” Hammering – “Need of Hours – Ideate or Perish!!!“ “Good News!! Yes, we all can Be Creative, even if we think otherwise!” Design Thinking is Need for Design ThinkingNeed for Design Thinking
  6. 6. Root of the ProblemRoot of the Problem
  7. 7. Design Thinking and InnovationDesign Thinking and Innovation
  8. 8. Design Thinking – ImpactDesign Thinking – Impact
  9. 9. Design Thinking Culture Empathy Creative Confidence Integrated Collaboration Design ThinkingDesign Thinking
  10. 10. Choosing a Mindset!Choosing a Mindset!
  11. 11. Companies Using itCompanies Using it
  12. 12. What is Design Thinking?What is Design Thinking?
  13. 13. Design Thinking – Stanford ModelDesign Thinking – Stanford Model
  14. 14. Design Thinking – Another ProcessDesign Thinking – Another Process
  15. 15. •Broaden Problem Definition •Uncover Unarticulated Needs •Translate into Design Criteria What Is •Generate Idea •Combine New Ideas and create new Concepts What If • Treat each Concept as Hypothesis • Evaluate Each concept against Design Criteria • Choose the Concept that wow What Wow • Iteratively Test Prototype with Users What Works Structure of Design ProcessStructure of Design Process
  16. 16. Process of Design ThinkingProcess of Design Thinking
  17. 17. How to Practice, Design Thinking?How to Practice, Design Thinking?
  18. 18. Tools of Design ThinkingTools of Design Thinking
  19. 19. Tools – DetailsTools – Details Visualization: • using imagery to envision possibilities and bring them to life Journey Mapping: • assessing the existing experience through the customer’s eyes Value Chain Analysis: • assessing the current value chain that supports the customer’s journey Mind Mapping: • generating insights from exploration activities and using those to create design criteria Brainstorming: • generating new possibilities and new alternative business models Concept Development: •assembling innovative elements into a coherent alternative solution that can be explored and evaluated Assumption Testing: •isolating and testing the key assumptions that will drive the success or failure of a concept Rapid Prototyping: •expressing a new concept in a tangible form for exploration, testing, and refinement Customer Co- Creation: •enrolling customers to participate in creating the solution that best meets their needs Learning Launch: •creating an affordable experiment that lets customers experience the new solution over an extended period of time, to test key assumptions with market data
  20. 20. VisualizationVisualization Using imagery to envision possibilities and bring them to life
  21. 21. Journey MapJourney Map Assessing the existing experience through the customer’s eyes Ethnography
  22. 22. Value Chain AnalysisValue Chain Analysis Assessing the current value chain that supports the customer’s journey •
  23. 23. Mind mappingMind mapping Generating insights from exploration activities and using those to create design criteria Output - Design Criteria for Next
  24. 24. BrainstormingBrainstorming Generating new possibilities and new alternative business models •
  25. 25. Concept DevelopmentConcept Development Assembling innovative elements into a coherent alternative solution that can be explored and evaluated • Storytelling
  26. 26. Assumption TestingAssumption Testing Isolating and testing the key assumptions that will drive the success or failure of a concept •
  27. 27. Rapid PrototypingRapid Prototyping Expressing a new concept in a tangible form for exploration, testing, and refinement •
  28. 28. Customer Co-CreationCustomer Co-Creation Enrolling customers to participate in creating the solution that best meets their needs •
  29. 29. Learning LaunchLearning Launch Creating an affordable experiment that lets customers experience the new solution over an extended period of time, to test key assumptions with market data •
  30. 30. How To Manage, Design Thinking?How To Manage, Design Thinking?
  31. 31. Project Management - ProcessProject Management - Process Design Brief (What Is) • Formalizes the growth project • Defines goals, resources, timelines, etc. • Serves as a “North Star” throughout the project Design Criteria (What If) • Sets criteria to evaluate alternative designs (derived from study of user needs and business requirements) • Becomes part of the design brief Napkin Pitch (What Wows) • Crystalizes communication of solution concepts (after brainstorming and concept development) • Describes each of the best few (3–5) solutions that meet the design criteria in a template that allows for apples-to-apples comparison Learning Guide (What Works) • Defines an affordable level of resources to invest in learning whether (or not) the top 2–3 concepts are feasible.
  32. 32. Managing Design Process - Emotional Journey Managing Design Process - Emotional Journey
  33. 33. How To Go for More, Design Thinking? How To Go for More, Design Thinking?
  34. 34. • http://jeanneliedtka.wordpress.com/ • http://batten.squarespace.com/ • http://jeanneliedtka.wordpress.com/ • http://batten.squarespace.com/ References:References:
  35. 35. RecapRecap
  36. 36. Happy Design Thinking Saurabh Kaushik (saurabh.kaushik.in@gmail.com) Happy Design Thinking Saurabh Kaushik (saurabh.kaushik.in@gmail.com)

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