What is OOH advertising and it's type

1. 
Out of home advertising includes those media
form people see when they’re out of their home
walking, driving, riding, mass transit or in a
taxis, or riding their bicycles. for example, on
buildings or public transport:Creatives for outof-home advertising have to take into account
that the viewer is moving most of the time.

2. There are two types of OOH advertisements :Traditional/Digital out of Home
2. Non- traditional/Non Digital Out of Home
1.

3. 
One of the more pervasive communication forms.
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Street Furniture:

Bus Shelters
Urban Furniture
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Kiosks
Convenience Stores

Shopping Malls

4. 
Branded Entertainment
Film, Music Talent, Technology
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Miscellaneous
Videogame ads
Parking lot ads
Bathroom ads
Place based media
Others (Wireless, Mobile)

5. 
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Digital out-of-home refers to dynamic media
distributed across placed-based networks in
venues including, but not limited to:
cafes, bars, restaurants, health
clubs, colleges, arenas, gas stations, and
public spaces.
DOOH networks typically feature independently
addressable screens, kiosks, jukeboxes and/or
jumbotrons .DOOH media benefits location
owners and advertisers alike in being able to
engage customers and/or audiences and
extend the reach and effectiveness of

6. 
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Non-digital out-of-home refers to other types of media
distributed across physical spaces. These are:
Airship Advertising
Billboard bicycle
ComPark advertising
Mobile billboard
Poster
Street advertising
Taxi advertising
Wallscape & etc …

7. 

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The Main purpose of Ooh Advertisements is
connecting people through their daily journey .
Outdoor advertising is a great way to reach people
where they live, work and play. it creates brand new
ad spaces where none existed before , ad spaces that
can stop people in their tracks.
It's also one of your most cost-effective advertising
options . Comparing outdoor ads to other advertising
options: Unlike TV, radio or print, outdoor is media
that cannot be turned off or put down.
Cont……

8. 
Outdoor is possibly the last place where consumers do
not control the ad space. This gives advertisers
unprecedented control over how and where an ad is
seen. This at a time when other ad media are offering
advertisers less control! As the effectiveness of these
other media slips, outdoor is also being seen by a larger
and larger audience — especially as people spend
longer periods of time commuting and staying away
from their homes.

9. 
The year 2012 is expected to be more of a year
of recovery for the Outdoor medium. As per
Pitch Madison Media Advertising Outlook
2012, Outdoor is expected to grow by five per
cent to Rs. 1,362 crore in 2012. The share of
the medium in the total ad-pie is expected to
fall to 4.9 per cent than the 2011 level of 5.1
per cent

10. 
Experts are of the view that one thing that can
make a big change in the industry and help
brands trust Outdoor more, is a strong
measurement matrix. There is a firm trend
amongst large spenders to seek quantifiable
justification for ad spends – and spends in
OOH are increasingly on the radar. The IOAA is
also engaging with clients to understand their
expectations and look at bridging the gap.
There is also the issue of benchmarking costs
for sites within a cluster – currently there is no
logic and clients find it difficult to accept huge

11. Thank you
saurav kishor