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Dimitris Savvakos
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Applying the rules of hacking into your social media strategy
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Hacking Social Media: The Case of Tweeting Bra
1.
HACKING SOCIAL MEDIA: THE
CASE OF TWEETING BRA Dimitris Savvakos, Creative Director, OgilvyOne Athens
2.
Advertisers should become
hackers!
3.
David Ogilvy Richard
Stallman
4.
Why hacking?
5.
Hacking = Exploring
the limits of what is possible, thereby doing something exciting & meaningful
6.
Life Hacking /
Growth Hacking
7.
The problem with traditional
marketing
8.
Traditional Media =
Promoting Large Budgets & Interruptive
9.
10.
Social Media • Pervasive
networks • Sharing of content • Democratised information
11.
Avalanche Effect = Earned Media
12.
13.
14.
15.
How can we
achieve that?
16.
Applying the rules
of hacking into your SOCIAL MEDIA STRATEGY
17.
18.
Take the Headline
Test Tip 1
19.
Is my idea
worth writing about it?
20.
As soon as
you have an idea, write it down in the same way the media would write on it. Tip 1
21.
Solve a Problem Tip
2
22.
“The world is
full of fascinating problems waiting to be solved” Eric Steven Raymond
23.
Find an existing
problem and try to actually solve it. Tip 2
24.
Do it for
Real Tip 3
25.
They wanted to
tell the world: “Look how wonderful this is. I bet you didn't believe this could be done.” Richard Stallman
26.
All the campaigns
that received intense media coverage, they were no fake. They did it for real. Tip 3
27.
Find a Cultural
Tension Tip 4
28.
Connect with people by
finding relevance to the popular culture. Tip 4
29.
Summary
30.
(How to HACK
social media). Take the Headline Test Find the Cultural Tension Solve a Problem Do it for Real
31.
And never forget
to…
32.
take the RISK
33.
“Your next frontier
isn't to get more efficient, it's to get more brave.” Seth Godin
34.
! THANK YOU social.ogilvy.com @savvakos
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