A presentation to help young creative professional creating a meaningful portfolio. Presented at the 8th Bēhance Portfolio Review, in Athens.

1. Your Portfolio
FROM SELF-PROMOTION
TO SELF-INVENTION
Dimitris Savvakos, Creative Director, OgilvyOne Athens

2. HOW CREATIVES
SEE THEMSELVES

4. HOW CREATIVES SEE
ONLINE SELF-PROMOTION

5. Networking is an illusion

6. Don’t think your portfolio
as an self-promotion machine,
think it as an self-invention machine.

7. Instead of networking take
advantage of the network

8. If you want followers,
become someone worth following.

9. 7 tips
FOR A MEANIGFUL
ONLINE PORTFOLIO

10. Tip 1

11. WHEN YOU POST
YOUR WORK ONLINE

12. Tip 1
ASK FOR FEEDBACK

13. Tip 2

15. Tip 2
FEEL PROUD TO BE
AN AMATEUR

16. “An expert is a
man who has
stopped thinking
because ‘he
knows.’”
— Frank Lloyd Wright

17. Tip 3

18. Tip 3
DEVELOP YOUR
GOOD TASTE

19. “You are only
as good as your
record collection.”
— DJ Spooky

20. Tip 4

21. http://www.onepicaday.net

22. Tip 4
SHARE SOMETHING
EVERYDAY

23. Show the process
behind your project

24. Tip 5

26. Tip 5
TRY TO CHANGE
THE WORLD

27. Tip 6

28. http://significantobjects.com

29. Tip 6
TELL THE STORY

30. Learn to present
your work

31. Παρουσίασε το Bēhance
στη γιαγιά σου!

32. Tip 7

33. Would You Build a House on a Land
You Don’t Own?

34. Tip 7
MAKE A WEBSITE

35. “Build a good name. Keep your
name clean. Don’t make
compromises, don’t worry about
making a bunch of money or being
successful — be concerned with
doing good work and make the right
choices and protect your work. And
if you build a good name, eventually,
that name will be its own currency.”
—William S. Burroughs

36. making a bunch of money or being suc
— be concerned with doing good work
make the right choices and protect you
And if you build a good name, eventua
that name will be its own currency.”
—William S. Burroughs

37. Recommended Reading

38. Dimitris Savvakos, Creative Director, OgilvyOne Athens
behance.net/savvakos
THANK YOU
@savvakoswww.savvakos.com