Tamara Dull discusses privacy and security in a big data world. She asks if privacy vs security is the right discussion, noting they are two sides of the same coin. Big data has changed the discussion by making more data available from more sources. To address privacy and security concerns, she suggests implementing privacy and security by design in products, and that individuals have a role to play in their communities, with friends and families.

1. Copyright © 2016, SAS Institute Inc. All rights reserv ed.
PRIVACY VS. SECURITY IN A
BIG DATA WORLD
TAMARA DULL, DIRECTOR OF EMERGING TECHNOLOGIES
@tamaradull
#BigDataDayLA

2. Copyright © 2016, SAS Institute Inc. All rights reser ved.
@tamaradull #BigDataDayLA
WAS IT WORTH IT?

3. Copyright © 2016, SAS Institute Inc. All rights reser ved.
@tamaradull #BigDataDayLA
TODAY’S QUESTIONS
Q1: Is privacy VS. security
the right discussion?
Q2: How has big data
changed the privacy and
security discussion?
Q3: What can we do?

4. Copyright © 2016, SAS Institute Inc. All rights reser ved.
@tamaradull #BigDataDayLA
PRIVACY
Is privacy VS. security the right discussion?Q1:
Privacy and security are two
sides of the same coin.
SECURITY

5. Copyright © 2016, SAS Institute Inc. All rights reser ved.
@tamaradull #BigDataDayLA
Is privacy VS. security the right discussion?Q1:
Security
(maintaining the perimeters)
Privacy
(granting permission-based access)

6. Copyright © 2016, SAS Institute Inc. All rights reser ved.
@tamaradull #BigDataDayLA
the
consumer
the
private
sector
Is privacy VS. security the right discussion?Q1:
the
citizen
the
public
sector
#brexitSMART
DOORBELL
PRIVATE
EMAIL
SERVERS
APPLE vs. FBI

7. Copyright © 2016, SAS Institute Inc. All rights reser ved.
@tamaradull #BigDataDayLA
storecreate use share archive destroy
How has big data changed the privacy and security discussion?Q2:
BIGGER.
Not new, just

8. Copyright © 2016, SAS Institute Inc. All rights reser ved.
@tamaradull #BigDataDayLA
store use share archive destroycreate
How has big data changed the privacy and security discussion?Q2:
Data security (and
privacy) begins at
the point of creation
or collection.
If you don’t create
or collect the data,
then there’s nothing
to secure or protect.

9. Copyright © 2016, SAS Institute Inc. All rights reser ved.
@tamaradull #BigDataDayLA
create use share archive destroystore
How has big data changed the privacy and security discussion?Q2:
If an organization creates or collects data, it becomes
their responsibility – not the individuals’ – to secure and
protect it from corruption, destruction, interception, loss,
or unauthorized access.

10. Copyright © 2016, SAS Institute Inc. All rights reser ved.
@tamaradull #BigDataDayLA
storecreate archiveshare destroyuse
How has big data changed the privacy and security discussion?Q2:
It’s the usage – not the collection or storage
– of data that concerns most people.

11. Copyright © 2016, SAS Institute Inc. All rights reser ved.
@tamaradull #BigDataDayLA
storecreate use archive destroyshare
How has big data changed the privacy and security discussion?Q2:
If you put it on the
internet, it’s not a
question of if, but when,
your information may be
used in unintended ways.

12. Copyright © 2016, SAS Institute Inc. All rights reser ved.
@tamaradull #BigDataDayLA
storecreate use share destroyarchive
How has big data changed the privacy and security discussion?Q2:
The more data an
organization stores and
archives, the more data
it has to secure.

13. Copyright © 2016, SAS Institute Inc. All rights reser ved.
@tamaradull #BigDataDayLA
storecreate use share archive destroy
How has big data changed the privacy and security discussion?Q2:
If and when data is tagged
for destruction, the question
is to what extent.

14. Copyright © 2016, SAS Institute Inc. All rights reser ved.
@tamaradull #BigDataDayLA
What can we do?
Snowden may have been a catalyst in getting the big data
privacy/security discussion started, but it’s not his to carry
on and finish.
It’s yours, mine and ours.
Q3:

15. Copyright © 2016, SAS Institute Inc. All rights reser ved.
@tamaradull #BigDataDayLA
What can we do – as “makers”?Q3:
THEN
product
design
product
launch
customer
feedback
NOW
product
design
product
launch
customer
feedback

16. Copyright © 2016, SAS Institute Inc. All rights reser ved.
@tamaradull #BigDataDayLA
product
design
product
launch
customer
feedback
What can we do – as “makers”?Q3:
NOW
privacy/security
by design
product
launch
customer
feedback
FUTURE

17. Copyright © 2016, SAS Institute Inc. All rights reser ved.
@tamaradull #BigDataDayLA
We EACH have a role to play.
ME
My
Family
My
Friends
My
Customers
My Community
What can we do – as “individuals”?Q3:

18. Copyright © 2016, SAS Institute Inc. All rights reserv ed. sas.com
IT’S A BIG DATA WORLD OUT THERE.
NOW LET’S BE SAFE.
Tamara Dull
tamara.dull@sas.com
@tamaradull