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o r g a n i z a t i o n a l b e h a v i o
r
stephen p. robbins
e l e v e n t h e d i t i o
n
ORGANIZATIONAL BEHAVIOR
S T E P H E N P. R O B B I N S
E L E V E N T H E D I T I O N
W W W . P R E N H A L L . C O M / R O B B I N S© 2005 Prentice Hall Inc.
All rights reserved.
PowerPoint Presentation
by Charlie Cook
Chapter 3
Values, Attitudes, an
d Job Satisfaction
© 2005 Prentice Hall Inc. All rights reserved. 3–2
After studying this chapter,
you should be able to:
1. Contrast terminal and instrumental values.
2. List the dominant values in today’s workforce.
3. Identify the five value dimensions of national
culture.
4. Contrast the three components of an attitude.
5. Summarize the relationship between attitudes
and behavior.
6. Identify the role consistency plays in attitudes.
LEARNINGOBJECTIVES
© 2005 Prentice Hall Inc. All rights reserved. 3–3
After studying this chapter,
you should be able to:
7. State the relationship between job satisfaction
and behavior.
8. Identify four employee responses to
dissatisfaction.
LEARNINGOBJECTIVES(cont’d)
© 2005 Prentice Hall Inc. All rights reserved. 3–4
Values
Values
Basic convictions that a specific
mode of conduct or end-state of
existence is personally or socially
preferable to an opposite or
converse mode of conduct or
end-state of existence.
Value System
A hierarchy based on a ranking of
an individual’s values in terms of
their intensity.
© 2005 Prentice Hall Inc. All rights reserved. 3–5
Importance of Values
 Provide understanding of the
attitudes, motivation, and behaviors of
individuals and cultures.
 Influence our perception of the world around us.
 Represent interpretations of “right” and “wrong.”
 Imply that some behaviors or outcomes are
preferred over others.
© 2005 Prentice Hall Inc. All rights reserved. 3–6
Types of Values –- Rokeach Value Survey
Terminal Values
Desirable end-states of
existence; the goals that a
person would like to achieve
during his or her lifetime.
Instrumental Values
Preferable modes of behavior
or means of achieving one’s
terminal values.
© 2005 Prentice Hall Inc. All rights reserved. 3–7
Values in
the
Rokeach
Survey
E X H I B I T 3–1
Source: M. Rokeach, The Nature of Human
Values (New York: The Free Press, 1973).
© 2005 Prentice Hall Inc. All rights reserved. 3–8
Values in
the
Rokeach
Survey
(cont’d)
E X H I B I T 3–1 (cont’d)
Source: M. Rokeach, The Nature of Human
Values (New York: The Free Press, 1973).
© 2005 Prentice Hall Inc. All rights reserved. 3–9
Mean Value Rankings of
Executives, Union
Members, and Activists
E X H I B I T 3–2
Source: Based on W. C. Frederick and J. Weber, “The Values of
Corporate Managers and Their Critics: An Empirical Description and
Normative Implications,” in W. C. Frederick and L. E. Preston (eds.)
Business Ethics: Research Issues and Empirical Studies
(Greenwich, CT: JAI Press, 1990), pp. 123–44.
© 2005 Prentice Hall Inc. All rights reserved. 3–10
Dominant Work Values in Today’s Workforce
E X H I B I T 3–3
© 2005 Prentice Hall Inc. All rights reserved. 3–11
Values, Loyalty, and Ethical Behavior
Ethical Climate in
Ethical Values and
Behaviors of Leaders
© 2005 Prentice Hall Inc. All rights reserved. 3–12
Hofstede’s Framework for Assessing Cultures
Power Distance
The extent to which a society accepts that
power in institutions and organizations is
distributed unequally.
low distance: relatively equal distribution
high distance: extremely unequal distribution
© 2005 Prentice Hall Inc. All rights reserved. 3–13
Hofstede’s Framework (cont’d)
Collectivism
A tight social framework in
which people expect
others in groups of which
they are a part to look
after them and protect
them.
Individualism
The degree to which
people prefer to act as
individuals rather than
a member of groups.
© 2005 Prentice Hall Inc. All rights reserved. 3–14
Hofstede’s Framework (cont’d)
Achievement
The extent to which societal
values are characterized by
assertiveness, materialism and
competition.
Nurturing
The extent to which societal
values emphasize relationships
and concern for others.
© 2005 Prentice Hall Inc. All rights reserved. 3–15
Hofstede’s Framework (cont’d)
Uncertainty Avoidance
The extent to which a society feels threatened by
uncertain and ambiguous situations and tries to
avoid them.
© 2005 Prentice Hall Inc. All rights reserved. 3–16
Hofstede’s Framework (cont’d)
Long-term Orientation
A national culture attribute
that emphasizes the
future, thrift, and persistence.
Short-term Orientation
A national culture attribute that
emphasizes the past and
present, respect for tradition,
and fulfilling social obligations.
© 2005 Prentice Hall Inc. All rights reserved. 3–17
The GLOBE
Framework
for
Assessing
Cultures
• Assertiveness
• Future Orientation
• Gender differentiation
• Uncertainty avoidance
• Power distance
• Individual/collectivism
• In-group collectivism
• Performance orientation
• Humane orientation
E X H I B I T 3–4Source: M. Javidan and R. J. House, “Cultural Acumen for the Global Manager:
Lessons from Project GLOBE,” Organizational Dynamics, Spring 2001, pp. 289–305.
© 2005 Prentice Hall Inc. All rights reserved. 3–18
Attitudes
Attitudes
Evaluative
statements or
judgments
concerning
objects, peopl
e, or events.
Affective Component
The emotional or feeling segment
of an attitude.
Cognitive component
The opinion or belief segment
of an attitude.
Behavioral Component
An intention to behave in a certain
way toward someone or something.
© 2005 Prentice Hall Inc. All rights reserved. 3–19
Types of Attitudes
Job Involvement
Identifying with the job, actively participating in
it, and considering performance important to self-
worth.
Organizational Commitment
Identifying with a particular organization and its
goals, and wishing to maintain membership in the
organization.
Job Satisfaction
A collection of positive and/or negative feelings that
an individual holds toward his or her job.
© 2005 Prentice Hall Inc. All rights reserved. 3–20
The Theory of Cognitive Dissonance
Desire to reduce dissonance
• Importance of elements creating dissonance
• Degree of individual influence over elements
• Rewards involved in dissonance
Cognitive Dissonance
Any incompatibility between two or more attitudes
or between behavior and attitudes.
© 2005 Prentice Hall Inc. All rights reserved. 3–21
Measuring the A-B Relationship
 Recent research indicates that attitudes (A)
significantly predict behaviors (B) when
moderating variables are taken into account.
Moderating Variables
• Importance of the attitude
• Specificity of the attitude
• Accessibility of the attitude
• Social pressures on the individual
• Direct experience with the attitude
© 2005 Prentice Hall Inc. All rights reserved. 3–22
Self-Perception Theory
Attitudes are used after the fact to make sense
out of an action that has already occurred.
© 2005 Prentice Hall Inc. All rights reserved. 3–23
An Application: Attitude Surveys
Attitude Surveys
Eliciting responses from employees through
questionnaires about how they feel about their jobs,
work groups, supervisors, and the organization.
© 2005 Prentice Hall Inc. All rights reserved. 3–24
Sample Attitude Survey
© 2005 Prentice Hall Inc. All rights reserved. 3–25
Attitudes and Workforce Diversity
 Training activities that can reshape employee
attitudes concerning diversity:
– Participating in diversity training that provides for self-
evaluation and group discussions.
– Volunteer work in community and social serve centers
with individuals of diverse backgrounds.
– Exploring print and visual media that recount and
portray diversity issues.
© 2005 Prentice Hall Inc. All rights reserved. 3–26
Job Satisfaction
 Measuring Job Satisfaction
– Single global rating
– Summation score
 How Satisfied Are People in Their Jobs?
– Job satisfaction declined to 50.4% in 2002
– Decline attributed to:
• Pressures to increase productivity and meet tighter
deadlines
• Less control over work
© 2005 Prentice Hall Inc. All rights reserved. 3–27
The Effect of Job Satisfaction on Employee
Performance
 Satisfaction and Productivity
– Satisfied workers aren’t necessarily more productive.
– Worker productivity is higher in organizations with
more satisfied workers.
 Satisfaction and Absenteeism
– Satisfied employees have fewer avoidable absences.
 Satisfaction and Turnover
– Satisfied employees are less likely to quit.
– Organizations take actions to retain high performers
and to weed out lower performers.
© 2005 Prentice Hall Inc. All rights reserved. 3–28
How Employees Can Express Dissatisfaction
Exit
Behavior directed toward
leaving the organization.
Voice
Active and constructive
attempts to improve
conditions.
Neglect
Allowing conditions to
worsen.
Loyalty
Passively waiting for
conditions to improve.
© 2005 Prentice Hall Inc. All rights reserved. 3–29
Responses to Job Dissatisfaction
E X H I B I T 3–5Source: C. Rusbult and D. Lowery, “When Bureaucrats Get the Blues,” Journal
of Applied Social Psychology. 15, no. 1, 1985:83. Reprinted with permission.
© 2005 Prentice Hall Inc. All rights reserved. 3–30
Job Satisfaction and OCB
 Satisfaction and Organizational Citizenship
Behavior (OCB)
– Satisfied employees who feel fairly treated by and are
trusting of the organization are more willing to engage
in behaviors that go beyond the normal expectations of
their job.
© 2005 Prentice Hall Inc. All rights reserved. 3–31
Job Satisfaction and Customer Satisfaction
 Satisfied employees increase customer
satisfaction because:
– They are more friendly, upbeat, and responsive.
– They are less likely to turnover which helps build long-
term customer relationships.
– They are experienced.
 Dissatisfied customers increase employee job
dissatisfaction.

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Robbins chapter 3

  • 1. o r g a n i z a t i o n a l b e h a v i o r stephen p. robbins e l e v e n t h e d i t i o n
  • 2. ORGANIZATIONAL BEHAVIOR S T E P H E N P. R O B B I N S E L E V E N T H E D I T I O N W W W . P R E N H A L L . C O M / R O B B I N S© 2005 Prentice Hall Inc. All rights reserved. PowerPoint Presentation by Charlie Cook Chapter 3 Values, Attitudes, an d Job Satisfaction
  • 3. © 2005 Prentice Hall Inc. All rights reserved. 3–2 After studying this chapter, you should be able to: 1. Contrast terminal and instrumental values. 2. List the dominant values in today’s workforce. 3. Identify the five value dimensions of national culture. 4. Contrast the three components of an attitude. 5. Summarize the relationship between attitudes and behavior. 6. Identify the role consistency plays in attitudes. LEARNINGOBJECTIVES
  • 4. © 2005 Prentice Hall Inc. All rights reserved. 3–3 After studying this chapter, you should be able to: 7. State the relationship between job satisfaction and behavior. 8. Identify four employee responses to dissatisfaction. LEARNINGOBJECTIVES(cont’d)
  • 5. © 2005 Prentice Hall Inc. All rights reserved. 3–4 Values Values Basic convictions that a specific mode of conduct or end-state of existence is personally or socially preferable to an opposite or converse mode of conduct or end-state of existence. Value System A hierarchy based on a ranking of an individual’s values in terms of their intensity.
  • 6. © 2005 Prentice Hall Inc. All rights reserved. 3–5 Importance of Values  Provide understanding of the attitudes, motivation, and behaviors of individuals and cultures.  Influence our perception of the world around us.  Represent interpretations of “right” and “wrong.”  Imply that some behaviors or outcomes are preferred over others.
  • 7. © 2005 Prentice Hall Inc. All rights reserved. 3–6 Types of Values –- Rokeach Value Survey Terminal Values Desirable end-states of existence; the goals that a person would like to achieve during his or her lifetime. Instrumental Values Preferable modes of behavior or means of achieving one’s terminal values.
  • 8. © 2005 Prentice Hall Inc. All rights reserved. 3–7 Values in the Rokeach Survey E X H I B I T 3–1 Source: M. Rokeach, The Nature of Human Values (New York: The Free Press, 1973).
  • 9. © 2005 Prentice Hall Inc. All rights reserved. 3–8 Values in the Rokeach Survey (cont’d) E X H I B I T 3–1 (cont’d) Source: M. Rokeach, The Nature of Human Values (New York: The Free Press, 1973).
  • 10. © 2005 Prentice Hall Inc. All rights reserved. 3–9 Mean Value Rankings of Executives, Union Members, and Activists E X H I B I T 3–2 Source: Based on W. C. Frederick and J. Weber, “The Values of Corporate Managers and Their Critics: An Empirical Description and Normative Implications,” in W. C. Frederick and L. E. Preston (eds.) Business Ethics: Research Issues and Empirical Studies (Greenwich, CT: JAI Press, 1990), pp. 123–44.
  • 11. © 2005 Prentice Hall Inc. All rights reserved. 3–10 Dominant Work Values in Today’s Workforce E X H I B I T 3–3
  • 12. © 2005 Prentice Hall Inc. All rights reserved. 3–11 Values, Loyalty, and Ethical Behavior Ethical Climate in Ethical Values and Behaviors of Leaders
  • 13. © 2005 Prentice Hall Inc. All rights reserved. 3–12 Hofstede’s Framework for Assessing Cultures Power Distance The extent to which a society accepts that power in institutions and organizations is distributed unequally. low distance: relatively equal distribution high distance: extremely unequal distribution
  • 14. © 2005 Prentice Hall Inc. All rights reserved. 3–13 Hofstede’s Framework (cont’d) Collectivism A tight social framework in which people expect others in groups of which they are a part to look after them and protect them. Individualism The degree to which people prefer to act as individuals rather than a member of groups.
  • 15. © 2005 Prentice Hall Inc. All rights reserved. 3–14 Hofstede’s Framework (cont’d) Achievement The extent to which societal values are characterized by assertiveness, materialism and competition. Nurturing The extent to which societal values emphasize relationships and concern for others.
  • 16. © 2005 Prentice Hall Inc. All rights reserved. 3–15 Hofstede’s Framework (cont’d) Uncertainty Avoidance The extent to which a society feels threatened by uncertain and ambiguous situations and tries to avoid them.
  • 17. © 2005 Prentice Hall Inc. All rights reserved. 3–16 Hofstede’s Framework (cont’d) Long-term Orientation A national culture attribute that emphasizes the future, thrift, and persistence. Short-term Orientation A national culture attribute that emphasizes the past and present, respect for tradition, and fulfilling social obligations.
  • 18. © 2005 Prentice Hall Inc. All rights reserved. 3–17 The GLOBE Framework for Assessing Cultures • Assertiveness • Future Orientation • Gender differentiation • Uncertainty avoidance • Power distance • Individual/collectivism • In-group collectivism • Performance orientation • Humane orientation E X H I B I T 3–4Source: M. Javidan and R. J. House, “Cultural Acumen for the Global Manager: Lessons from Project GLOBE,” Organizational Dynamics, Spring 2001, pp. 289–305.
  • 19. © 2005 Prentice Hall Inc. All rights reserved. 3–18 Attitudes Attitudes Evaluative statements or judgments concerning objects, peopl e, or events. Affective Component The emotional or feeling segment of an attitude. Cognitive component The opinion or belief segment of an attitude. Behavioral Component An intention to behave in a certain way toward someone or something.
  • 20. © 2005 Prentice Hall Inc. All rights reserved. 3–19 Types of Attitudes Job Involvement Identifying with the job, actively participating in it, and considering performance important to self- worth. Organizational Commitment Identifying with a particular organization and its goals, and wishing to maintain membership in the organization. Job Satisfaction A collection of positive and/or negative feelings that an individual holds toward his or her job.
  • 21. © 2005 Prentice Hall Inc. All rights reserved. 3–20 The Theory of Cognitive Dissonance Desire to reduce dissonance • Importance of elements creating dissonance • Degree of individual influence over elements • Rewards involved in dissonance Cognitive Dissonance Any incompatibility between two or more attitudes or between behavior and attitudes.
  • 22. © 2005 Prentice Hall Inc. All rights reserved. 3–21 Measuring the A-B Relationship  Recent research indicates that attitudes (A) significantly predict behaviors (B) when moderating variables are taken into account. Moderating Variables • Importance of the attitude • Specificity of the attitude • Accessibility of the attitude • Social pressures on the individual • Direct experience with the attitude
  • 23. © 2005 Prentice Hall Inc. All rights reserved. 3–22 Self-Perception Theory Attitudes are used after the fact to make sense out of an action that has already occurred.
  • 24. © 2005 Prentice Hall Inc. All rights reserved. 3–23 An Application: Attitude Surveys Attitude Surveys Eliciting responses from employees through questionnaires about how they feel about their jobs, work groups, supervisors, and the organization.
  • 25. © 2005 Prentice Hall Inc. All rights reserved. 3–24 Sample Attitude Survey
  • 26. © 2005 Prentice Hall Inc. All rights reserved. 3–25 Attitudes and Workforce Diversity  Training activities that can reshape employee attitudes concerning diversity: – Participating in diversity training that provides for self- evaluation and group discussions. – Volunteer work in community and social serve centers with individuals of diverse backgrounds. – Exploring print and visual media that recount and portray diversity issues.
  • 27. © 2005 Prentice Hall Inc. All rights reserved. 3–26 Job Satisfaction  Measuring Job Satisfaction – Single global rating – Summation score  How Satisfied Are People in Their Jobs? – Job satisfaction declined to 50.4% in 2002 – Decline attributed to: • Pressures to increase productivity and meet tighter deadlines • Less control over work
  • 28. © 2005 Prentice Hall Inc. All rights reserved. 3–27 The Effect of Job Satisfaction on Employee Performance  Satisfaction and Productivity – Satisfied workers aren’t necessarily more productive. – Worker productivity is higher in organizations with more satisfied workers.  Satisfaction and Absenteeism – Satisfied employees have fewer avoidable absences.  Satisfaction and Turnover – Satisfied employees are less likely to quit. – Organizations take actions to retain high performers and to weed out lower performers.
  • 29. © 2005 Prentice Hall Inc. All rights reserved. 3–28 How Employees Can Express Dissatisfaction Exit Behavior directed toward leaving the organization. Voice Active and constructive attempts to improve conditions. Neglect Allowing conditions to worsen. Loyalty Passively waiting for conditions to improve.
  • 30. © 2005 Prentice Hall Inc. All rights reserved. 3–29 Responses to Job Dissatisfaction E X H I B I T 3–5Source: C. Rusbult and D. Lowery, “When Bureaucrats Get the Blues,” Journal of Applied Social Psychology. 15, no. 1, 1985:83. Reprinted with permission.
  • 31. © 2005 Prentice Hall Inc. All rights reserved. 3–30 Job Satisfaction and OCB  Satisfaction and Organizational Citizenship Behavior (OCB) – Satisfied employees who feel fairly treated by and are trusting of the organization are more willing to engage in behaviors that go beyond the normal expectations of their job.
  • 32. © 2005 Prentice Hall Inc. All rights reserved. 3–31 Job Satisfaction and Customer Satisfaction  Satisfied employees increase customer satisfaction because: – They are more friendly, upbeat, and responsive. – They are less likely to turnover which helps build long- term customer relationships. – They are experienced.  Dissatisfied customers increase employee job dissatisfaction.