LinkedIn is one of the most effective networking tools available, and can help your sales staff fill the pipeline with future leads. See how to leverage the network at your dealership the right way.

2. TODAY’S AGENDA:
1. Introduction
2. Why LinkedIn?
3. Building
4. Connecting
5. Engaging
6. Questions

3. ABOUT ME:
• Marketing @PCG
• Author at LinkedIn & Business Magazine
• NJ Department of Labor Keynote Speaker
• Founder of top 100 small business blog
Twitter: @themktgmechanic
LinkedIn: www.linkedin.com/in/sbcmurphy

4. EVERYTHING
IS RELATIVE

5. A TOOL, NOT
A STRATEGY

6. ACT SHORT
TERM, THINK
LONG TERM

7. WHY LINKEDIN?

8. QUICK STATS:
• More users than Twitter (sometimes)
• Majority aged 25-55
• Mostly professionals and employed
• Many report management positions

9. PROMISING
DEMOGRAPHICS

10. BOOST
POD SCORE

11. (Insert Your Picture Here)
INCREASE
CREDIBILITY

13. OVERVIEW
Always have a picture
Keep descriptive titles
Be detailed
Add relevant links
Claim your profile!

14. SUMMARY
Let your personality
shine
View from the top
Make contact easy
Keywords!

15. EXPERIENCE
Company + You
Include as much as you
can
Keywords!

16. TESTIMONIALS
Ask customers
Ask vendors
Ask employers
Ask coworkers

17. OTHER
Education can be a great
introduction in smaller
communities
Add relevant websites
and links

19. WHO TO CONNECT WITH:
Customers Colleagues
Community
Vendors
Influencers

20. ADD PEOPLE
Find existing connections
or add new ones

21. OFFLINE TACTICS
Always ask customers for
business cards
Add your profile to your
business card
Include on all other social
platforms and web assets

23. CREATE A SCHEDULE
Try to communicate with all of your contacts at
least once a year.
note: only do this with people you’ve actually
spoken to!

24. POST UPDATES
Company news
Industry news
Ask questions

25. COMMENT
Interesting updates
Congratulations
Questions

26. PAY IT FORWARD
Connect others in your network that could benefit
from each other.

27. BE A
REAL
PERSON!!!

28. QUESTIONS?
Twitter: @themktgmechanic
LinkedIn: www.linkedin.com/in/sbcmurphy