There's a big problem in recruiting today. Companies are posting jobs one place, and applicants are applying elsewhere. This gap is the reason why there are more than 4.5 million unfilled jobs in the US, despite nearly 10 million unemployed Americans on the market. In this new presentation, we'll show you how to close the gap by focusing job search efforts on one of the fastest growing platforms: social media. We'll discuss the main social networks you need to be on, how to optimize your profiles for success, and where to find the best jobs.

2. The Job Search Has Changed
There are new rules being introduced to the
game – but not everyone knows about them.

3. New Technology
“No one ever taught me
how to apply this way.”
- Everyone

4. New Standards
Anyone been
in his shoes?
I have!

5. Fierce Unemployment
9.8millionThe number of unemployed
Americans today.
Source: BLS.gov

6. But Wait! Are Jobs Scarce?
4.5millionThe number of unfilled jobs today.
Source: BLS.gov

7. The problem is a disconnect.
The way companies are hiring isn’t
matching the way applicants are applying.

8. A Big Opportunity (For Us)
Social makes it easier for applicants to stand
out in the crowded market place and meet
the standards of hiring companies.
Let’s jump in!

9. BUILD YOUR RESUME
Part 1:

10. It Starts with Your Resume
Building a resume is an excellent way to plan
for your job search and keep you focused.
Make this a priority.

11. Build a Master Resume
A master resume will be a long document
that lists all your skills, experience and
“buzzwords”.
It will be used as your “word bank” to pull
pieces from when creating targeted resumes
in the future.

12. Be Specific & Actionable
1. What did you do
§ Led a team of 13 sales reps to the top of
our district 3 years in a row
2. Back it up with numbers
§ Increased operating efficiency by 48%
over 12 months with new XX protocol
3. What is your future potential
§ 5x Teacher of the Year candidate in first
8 years of teaching

13. Make It Attractive
Download it free at sbcmurphy.com/free-resume

14. Format It for Software
Save two copies: One for people, one for
software.

15. BUILDING YOUR
SOCIAL PROFILES
Part 2:

16. Make a Lasting First Impression
Before you start wildly applying to jobs, it’s
crucial to start building your base.
Don’t be like
Fred!

17. Fact: You’re Being Googled
Not only in background checks, but by hiring
managers, potential coworkers, bosses and
more.
Do a search on your name and see what
comes up – you may be surprised!

18. Profile 1: LinkedIn
People are viewing your profile every day – this is an
absolute priority for anyone searching for jobs.

19. Complete Your Profile
1. Headshot & Descriptive Tagline

20. Complete Your Profile
2. Robust Summary & Skills

21. Complete Your Profile
3. Complete your work history

22. Recommendations
Get them from friends, past customers,
colleagues, bosses and even vendors.
4. Get Recommendations to add legitimacy
to your profile.

23. Engage with Others
Sharing gets you noticed. Make it a point to
share or engage 1-2 times a week.

24. Profile #2: Twitter
Much less to do, but don’t ignore it!

25. Profile #3: Facebook
This is a tough one. Avoid if you have
historical posts/pictures about:
» Illegal drugs
» Staunch political or religious views
» Poor or foul language (even bad grammar
can hurt you!)
» Anything you wouldn’t share with a
potential boss

26. Change Privacy Settings

27. Build Other Profiles Too!
LinkedIn, Twitter and Facebookmay be the
“Big 3” (let’s be serious, does anyone really
use Google+?), but they aren’t the only
profiles.

28. WordPress.com (Free!)

29. About.me (Free!)

30. BrandYourself.com (Free!)

31. WHERE TO FIND
JOBS ONLINE
Part 3:

32. Let’s be honest for a minute…
I HATE MONSTER
&
CAREERBUILDER
(so I won’t talk about them today.)

33. Everything is trending social
92%of employers are posting jobs
on social media
Source: Staff.com

34. LinkedIn Is King for Recruiters
93%of recruiters use LinkedIn for
recruitment and research.

35. But Twitter wins in listings.
Source: iCims

36. Focus on LinkedIn & Twitter
You will likely see the highest quality jobs
listed on these two sites. Here’s my recipe for
online job search success:
• 30% LinkedIn
• 30% Twitter
• 20% Indeed
• 10% Industry Specific (Dice, The Ladders)
• 10% Location Specific (Jobs4Jersey)

37. Used Advanced Searches

38. Do More with Your Application

39. Did You Complete Your Profile?

40. Use Twitter’s Advanced Search
Visit twitter.com/search and type in
keywords that relate to:
• Job titles
• Industries
• Locations
• Companies

41. Get Real Time Results

42. Use Your Social Assets!
Send a link to your LinkedIn, about.me or Wordpress
profile to build rapport with job posters.

43. Where Else to Look?
» Indeed.com
» Company websites
» Niche Job Boards
» Friends and Family
» Additional social networks
» Big job boards (if you have to…)

44. Apply To Companies You Love
80% of job listings are never posted, online or
off.
Don’t be discouraged from applying to a
company just because there are no jobs
listed!
Source: Wall Street Journal

45. Keep in mind…
• This is a numbers game, and it takes time!
• Set goals for yourself daily and weekly.
• Continuously test and improve your
resume, profiles, etc.
• Never, ever give up! You will land.

46. FOR THE BOLD ONES
Part 4:

47. Strut Your Stuff on Video

48. Present Yourself on SlideShare

49. Influence with Writing

50. Mine Your Contacts

51. Get Creative
What will you do to stand out? Let’s hear
some ideas!

52. Questions?
sbcmurphy@gmail.com
www.sbcmurphy.com
www.linkedin.com/in/sbcmurphy