Introduction to Loan Home

2. 1. Who is Loan Home ?
2. Our Market
3. Our Uniqueness
4. Affiliate Compensation
5. What’s in it for you?

3. • Loan Home IS NOT:
– A bank
– A mortgage broker
– A lender
• Loan Home IS:
– A consumer oriented online mortgage lead
company
– We match people who are looking for
competitive mortgages with major banks
that provide them

4. 1. Homeowners 2. Online company sells
search online the leads to banks
3. Banks pay for leads
4. Banks pay again after closings
Where do the banks get the money to pay for the leads?

5. 5. Originating bank sells
mortgage to servicing lender
Online Mortgage Co. / Originating Bank Servicing Lender
Fees: Fees:
1.5% - 2% of mortgage amount Interest portion of your payment
Example: Example:
300k mortgage = $2,000 payment =
$4500 to $6000 in closing costs $1800 a month interest charges

6. Who gets paid when a mortgage transaction is done?
Who carries ALL the costs?
Do you think the homeowner should get paid too?

7. • 60+ Million homeowners in the United States
• 30 Million potential homeowners
• Average consumer refinances every 2.7-3.5 years
• During 2008 (one of the worst mortgage years on
record) 9.4 million single-family mortgage transactions
were recorded and does not include townhomes,
condos, etc.
• 2010 may be the biggest year ever for single family
mortgage transactions!
~ Mortgage Bankers Assn , Financial Times 2010

8. 1. Homeowners 2. We send lead to
search online bank for FREE
4. We pay Homeowner 3. Bank pays us after close
(and the individual or organizational partner (approx. ratio is 40% of homeowner’s normal
who referred them, without adding any extra closing costs that are paid back as a fee for lead)
cost to the loan!)
Doesn’t it make sense for the Homeowner to get paid too?

9. All things being equal.
If a homeowner could get the same mortgage, with the same rate, payment and terms but
Loan Home was the only company to pay them up to $1,539.00 for their mortgage lead…
Where would most people go for their mortgage?

10. Non-
Non-Profits For-
For-Profits
s
2 million 16 million
1. As a Fundraising program 1. As an Employee Benefit
2. We cost them No program
Additional Overhead or 2. As a Customer Rewards/
administrative costs Thank you program
3. ALL funds are unrestricted
Our Unique Affinity Partner Program:
Is FREE and it allows these organizations to offer a valuable benefit to their
members without incurring additional administrative costs.

11. Non-
Non-Profits
For-
For-Profits

14. 1. Commissions on Qualified Loan Leads
2. Annual Bonuses on # of Qualified Loan Leads units
3. Training Bonuses
4. Monthly Base Pay Bonus

15. Generated personally via web
Qualified Paid 25 50 100 200 500
Lead Home Affiliate Qualified Qualified Qualified Qualified Loan Qualified Loan
Loan Leads Loan Leads Loan Leads Leads Leads
Range Owner Per QLL
250,000
$800 $440 $11,000 $22,000 $44,000 $88,000 $220,000
274,999
Generated via an organizational partner you set up
Qualified Paid 25 50 100 200 500
Lead Home Affiliate Qualified Qualified Qualified Qualified Loan Qualified Loan
Loan Leads Loan Leads Loan Leads Leads Leads
Range Owner Per QLL
250,000
$800 $280 $7,000 $14,000 $28,000 $56,000 $112,000
274,999

16. On Qualified Loan Lead Units done within your Agency
Qualified Loan Qualified Loan
Leads Annual Bonus Leads Annual Bonus
50-100 $7,000 551-600 $108,000
101-150 $15,000 601-650 $118,000
151-200 $25,000 651-700 $128,000
201-250 $35,000 701-750 $139,000
251-300 $43,000 751-800 $150,000
301-350 $50,500 801-850 $158,000
351-400 $61,500 851-900 $167,000
401-450 $73,000 901-950 $175,000
451-500 $85,000 951-1000 $187,000
501-550 $100,000 1001+ $200,000

17. Training Bonuses Monthly Base Pay Bonus
CDA BDA
Tier $247 $399 Result Points
CDA 1
1 $50 $84
BDA 2
2-7 $10 $16 QUALIFIED LEAD 3
PERSONAL
8 - 12 $3 $3 6
QUALIFIED LEAD
Paid based on CDA and BDA training Base Pay Bonus = $3,000.00
enrollments. Bonuses are based on point totals
Bonuses paid to you based on your personal 35 total points (5 must be personal)
and team enrollments within 12 tiers. Must be a Director
Paid on enrollments in all 50 states Directors can earn multiple Bonuses per month
Base Pay Bonuses (aka. Comp Plan A) is in lieu
of Loan Lead commissions, Annual Bonuses and
Training Bonuses

18. If your agency does 20 loans per month you make $105,000/yr.
How many homeowners would like for their mortgage lead?

19. 1. Homeowner/Free Referral Affiliate/Organizations = Free
2. Consumer Development Affiliate = $247
• CDA Loan Home Academy Training Program
• Web Marketing
• Small Businesses under 25 employees
3. Business Development Affiliate = $399
• BDA Loan Home Academy Training Program
Includes ALL CDA training material and support +
Large Business Employee Benefits Program
Large Business Customer Rewards
Large Non-Profit Fundraising Program
If you could make money on the internet from mortgage transactions
that are going to happen anyway, would you want to try?

20. (@ site of Person who referred you)
(from your own back office)
Can you think of any reason why you wouldn’t want to try?