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Commonwealth club 020811
1. Successful Strategies for Products That Win Steve Blank Stanford - School of Engineering U.C. Berkeley - Haas School Of Business www.steveblank.com Twitter: sgblank
6. High Cost to First Product Long Time to First Product Startup Constraints
7. High Cost to First Product Long Time to First Product Startup Constraints Slow Customer Adoption
8. High Cost to First Product Long Time to First Product Startup Constraints Slow Customer Adoption High Startup Failure Rate
9. High Cost to First Product Long Time to First Product Startup Constraints Limited Number of Venture Capitalists Slow Customer Adoption High Startup Failure Rate
10. High Cost to First Product Innovation Limited to a Few Regions Long Time to First Product Startup Constraints Limited Number of Venture Capitalists Slow Customer Adoption High Startup Failure Rate
11. High Cost to First Product Innovation Limited to a Few Regions Long Time to First Product Startup Constraints Limited Number of Venture Capitalists Slow Customer Adoption High Startup Failure Rate
14. Low Cost to 1st Product Entrepreneurial Explosion
15. Low Cost to First Product Short Time to First Product Entrepreneurial Explosion
16. Low Cost to First Product Short Time to First Product Entrepreneurial Explosion Fast Customer Adoption
17. Low Cost to First Product Short Time to First Product Entrepreneurial Explosion Fast Customer Adoption Lower Startup Failure Rate
18. Low Cost to First Product Short Time to First Product Entrepreneurial Explosion Large Pool of Risk Capital Fast Customer Adoption Rate Lower Startup Failure Rate
19. Low Cost to First Product Global Innovation Short Time to First Product Entrepreneurial Explosion Large Pool of Risk Capital Fast Customer Adoption Rate Lower Startup Failure Rate
20. Low Cost to First Product Global Innovation Short Time to First Product Entrepreneurial Explosion This talk Large Pool of Risk Capital Fast Customer Adoption Rate Lower Startup Failure Rate
42. i.e. Product/Market fit- Repeatable sales model - Managers hired What’s A Startup? A Startup is a temporary organization used to search for a scalable and repeatable business model
43. What VC’s Don’t Tell You:The Transition Scalable Startup Transition Large Company Search Build Execute
131. Product Development Concept/Bus. Plan Product Dev. Alpha/Beta Test Launch/1st Ship + CustomerDevelopment Company Building CustomerDiscovery CustomerValidation Customer Creation Customer Development Pivot
132. Customer Discovery CustomerDiscovery CustomerValidation Company Building CustomerCreation Stop selling, start listening Test your hypotheses Continuous Discovery Done by founders
170. Atoms or Bits? Access to customers changes dramatically The product can be “bits” or physical The sales channel can be “web” or physical Speed of experimentation increases and cost decreases when both are bits
182. Silicon Valley - A Happy Accident Cold war research in microwaves/electronics at Stanford Cold war military funding drives Stanford spinouts in microwaves for the defense industry in the 1950’s Stanford Engineering Dean encourages startup culture A Bell Labs researcher starts his semiconductor company next to Stanford in in 1956 which led to… the wave of semiconductor startups in the 1960’s/70’s the emergence of venture capital as an industry the personal computer revolution in 1980’s the rise of the Internet in the 1990’s and finally the internet commerce applications of the 21st century.
