1. www.OwnAmericanDream.com
Fractional ownership platform, Final Day (5)
Team:
Pavel Bespalko
Andrey Prihodko
Denis Lepekha
Ashish Mehta
Andrey Kravtsov
Customers
interviewed
Customers
surveyed
Website hits
in 24h
Registered
customers
41 116 1000+ 15

2. Day 1
BIG IDEA - Rent-A-Thing, peer to peer general rental platform.
(Boiling the ocean, one slide at a time)

3. Business Canvas – Day 1

4. Day 1 – Valuable Feedback

5. Day 1
• Narrowed to b2b, construction industry rental platform
Result:
GREAT FAIL (nobody cares)

6. Day 1
• Narrowed to b2b, construction industry rental platform
• Great Fail (nobody cares)
Lessons learned:
• Don’t boil the ocean
• Narrow the scope
Big Idea – GTFO (building)

7. Day 2
• Day 2
• BIG IDEA. Pivot – c2c, fractional ownership of
sporting goods.
• Got out of the building, spoke to customers.
• Great Fail (nobody cares)
And speak to customers

9. Day 3
• Day 3
• BIGGER IDEA. Pivot – fractional ownership of luxury goods – cars, boats,
airplanes.
• Got out of the building, spoke to customers.
• GREAT SUCCESS (somebody cares)
• BIGGEST IDEA – American dream is a German car !
• Narrowed scope to exotic cars (Porsche, Lamborghini etc)
• Launched MVP – OwnAmericanDream.com
BUILDING

11. OwnAmericanDream.com is LIVE

12. Day 4
• Day 4
• GREAT SUCCESS – 1000+ visitors, 15 sign-ups

15. Next Steps
• Continue to develop the revenue model
• Continue to refine cost structure
• Develop metrics that matter
• Generate additional leads
• Reach out to more channels and partners
FINALLY:GTFO building!

16. BIG IDEA: How to share $100K?