business model, business model canvas, columbia, customer development, lean launchpad, lean startup, steve blank

1. UNBARRIER
Total Interviews Performed: 149
Interviews Since Last Class: 11
Cece Chen MBA’17
Michelle Wiryadi MS&E’17
Nand Sophonpanich BSOR’18
Nilanjana Goel MS&E’17

2. UNBARRIER
Day 1
2

3. 1. Organizations:
• Tighter community with
less turnover
• Distinguishes building to
prospective tenants
• Happy residents; good
reviews and referrals
• Organizing group
meetings, notifying of
emergencies to residents
1. Members:
• Meet neighbors with
common interests
• Have fun
• Enhanced living
experience
• Exchange
important/emergency
information with
neighbour(s) and
management
• report problems/
complaints to
management
Organizations
1. Initial collaboration with
managers
2. Provide great, consistent
experience and
continuous support
3. Execution of specific
requests from managers
Members
1. Find users active in
interacting with
management
2. Find initial event
organizers
1. Variable costs (sales and marketing,
maintenance/operations)
2. Fixed Costs – technology maintenance and
overhead/SG&A (servers, developers)
Subscription model based on number of active users
for the community
1. Organizations:
Property
management
firms for high-rise
apartments;
Graduate
Schools;
Undergraduate
schools,
organizations/stu
dent clubs
1. Members: high-
rise apartment
residents
(smartphone
users); University
housing
residents;
members of
student clubs
1. Proving concept at a
few pilot properties
2. Finding/selling to
prospects
3. Adverting
4. Analyzing usage and
popular events
5. Providing ongoing
maintenance and
support
6. Collecting feedback
High-rise apartments
1. advertisements in
magazines
2. bundle package with
property management
softwares
Graduate Schools
1. Student petition to
housing managers for
use of app
Members
1. In building posters
2. Brochures
3. email
.
1. Property
management
firms
2. University
housing
3. Graduate
Schools
4. Private hostels
5. Clubs and
organizations
6. Local
businesses
1. Property
management
decision makers
2. School
housing/operations
decision makers
Key
Partnerships
Key
Resources
Key Activities
Revenue StreamsCost Structure
Channels
Customer
Relationships
Value
Proposition
Customer
Segments
3

4. UNBARRIER
Day 2
4

5. Get
1. Direct sales
2. Word of mouth
Keep
1. continual support
2. feedback customization
Grow
1. Increase local business
partnerships
2. Development of new
features
3. Expansion to new cities
1. Variable costs (sales and marketing,
maintenance/operations)
2. Fixed Costs – technology maintenance and
overhead/SG&A (servers, developers)
Subscription model based on number of active users
for the high-rise building
1. Proving concept at a
few pilot properties
1. Providing ongoing
maintenance and
support
1. Collecting feedback
Property Management
1. Website
2. Direct Sales
Residents
1. brochures
2. wall postings
1. Property
managemen
t firms
2. University
housing
3. Graduate
Schools
4. Private
hostels
5. Clubs and
organization
s
6. Local
businesses
Physical
1. IT Infrastructure
Human
1. Industry
Contacts
2. Engineers
Key
Partnerships
Key
Resources
Key Activities
Revenue StreamsCost Structure
Channels
Customer
Relationships
Value
Proposition
Customer
Segments
1
Property management
Companies
1. “resident focused”
property
management
software that helps
them retain
residents.
Residents
1. Platform to interact
with one another
for:
a. social events
b. other activities
● splitting
rent
● organizing
move out
sales
2. User friendly
interfaces
Organizations
1. Operators
(PMC) of
high-rise NYC
buildings who
are open to
technological
solutions
2. Universities
3. Student Clubs
Residents
1. residents in
high-rise
buildings
2. University
housing
residents
3. Student club
members
5

6. 190K
($1.4M*)
Total Available Market
(total rental units in US)
Served Available Market
(total rental units in Manhattan)
Target Market
(rental units in high rise
buildings with >100 units)
42.58M1
($1.02B**) 0.59M
($14.2M**)
1US Department of Housing and Urban Development, 2015
2National Multifamily Housing Council
3 http://www.landlordstation.com/blog/new-york-city-apartment-rental-statistics/
**assume 2 residents/unit (reference: BuildingLink); *assume 30% user adoption & $1/mo/user
2
3
UNBARRIERMarket Size
6

7. Day 3
7

8. Get
1. Direct sales
2. referral
Keep
1. Continual support
2. Feedback customization
Grow
1. Increase local business
partnerships
2. Development of new
features
3. Expansion to new cities
4. Referrals
1. Variable costs (sales and marketing,
maintenance/operations)
2. Fixed Costs – technology maintenance and
overhead/SG&A (servers, developers)
Subscription model based on number of apartment
units that a Property Management Company operate
1. Proving concept at a few
pilot properties
1. Providing ongoing
maintenance and support
1. Collecting feedback
Property Management
1. Website
2. Direct Sales
residents
1. Brochures
2. Wall postings
1.Property
management
firms
2.Cloud service
providers
Physical
1. IT Infrastructure
Human
1. Industry Contacts
2. Engineers
Key
Partnerships
Key
Resources
Key Activities
Revenue Streams
Cost Structure
Channels
Customer
Relationships
Value
Proposition
Customer
Segments
Property management
Companies
“Resident focused” property
management software tool
that helps them build
community feel and collect
positive feedback and retain
residents.
Residents
1. Platform to interact
with one another
for:
a. social events Group
activities like games,
sports etc.
b. other activities
● splitting
rent
● organizing
move out
sales
2. User friendly
interfaces
Property
Management
Companies
1. Director of
Leasing
Operators of
high-rise
(>100 units
and have
open spaces)
NYC buildings
Residents
1. Working
professionals
and young
families
residents in
high-rise
buildings
8

9. Identifying Focus Groups UNBARRIER
21-25 Working Professionals
26-35 Working Professionals
Married Couples
Families with Children age 1-10
Families with Children age 11-20
65 and older retired individuals
Director of Leasing
Regional Property Manager
VP of Sales
Property Owners
9
Customers Users

10. ● Find petsitters
● Find playdates for
pets
● Find walkers
● find someone to
take care of their
pets when away
UNBARRIER
Customer Segment & Product/Market Fit
CustomerSegmentValueProposition
Working
Professionals
Young Families
X
Moms
● 26-35 years old
● High disposable
income
● New to the city
Young adults who are
interested in
expanding their social
networks and finding
a community in the
city.
● 25-35 years old
● High disposable
income
● Caregiver
Young moms who are
interested in finding a
supportive and
nurturing “mom”
community in the
building.
Pet Owners
● 21-35 years old
● High disposable
income
● Busy schedule
Pet owners who have
a busy schedule but
needs care for their
pets and seeks an
affordable means of
caring for their pets.
Director of
Leasing
● 25-50 years old
● Seeks management
recognition
● Seeks better KPI
Director of leasing
who is interested in
increasing resident
retention rate and
improving resident’s
living experience.
● Meet new people
● Increase social
interactions and
engagement in
activities
● Be part of a stronger
community
● Families to have
playdates with
● Information
exchange forum
● Goods marketplace
● Build stronger
community feel
● Obtain feedback
from residents
10

11. Petal Diagram
UNBARRIER
11
UNBARRIER
Event
planning/Lifestyle
Consultants
Social Apps
Co-Living
Companies
Property
Management
Softwares

12. UNBARRIER
Day 4
12

13. 1. Variable costs (sales and marketing,
maintenance/operations)
2. Fixed Costs – technology maintenance and
overhead/SG&A (servers, developers)
Subscription model based on number of units users
that opt-in to the service.
1. Proving concept at a
few pilot properties
1. Providing ongoing
maintenance and
support
1. Collecting feedback
Property Management
1. Website
2. Direct Sales
Residents
1. Brochures and flyers
2. E-mail
3. Appstore
1.Property
management
firms
2. Cloud service
providers
Physical
1. IT
Infrastructure
Human
1. Industry
contacts
2. Engineers
3. Sales
Key
Partnerships
Key
Resources
Key Activities
Revenue StreamsCost Structure
Channels
Customer
Relationships
Value Proposition
Customer
Segments
Property management
Companies
“Resident focused” tool
that helps them build
community feel and collect
feedback
Residents
Working professionals:
1. Place to organize
group activities
Young Moms:
1. Find babysitters
2. Find playmates for
their kids
3. Information
exchange forum
Pet Owners:
1. Find petsitters
2. Find playdates for
pets
3. Find walkers
Property Management
Companies
Director of Leasing and
Regional Property
Manager of high-rise
(>100 units and have
open spaces) NYC
buildings with common
spaces that have
residents with the
following characteristics
Residents
In luxury high-rise
apartments with
common space
(>100 rental units)
1. Working
professionals
2. Young moms
3. Pet owners
Property Management
Companies
Get:
1. Direct sales
Keep:
1. Continual support
2. Feedback
customization
Grow:
1. Increase local business
partnerships
2. Expansion to new cities
3. Referral
Residents
Get:
1. E-mail
2. Brochures and flyers
Keep:
1. Feedback customization
Grow:
1. Acquiring new buildings
13

14. Channels and Get Strategy
UNBARRIER
UNBARRIER
14
Property
Management
Companies (PMCs)
Resident
Mobile App
Stores
Communicate to Residents
Emails
FlyersKick off
events
Get
Keep
Grow
Dedicated Client
Support

15. Property
Management Firms
Unbarrier
$1/user/month
$$$
Application Customer
Support
Local Businesses
Cloud Services
Property Owners
Customer
Service
$$$
Resident
$$$
Apt Unit
$$$
Cloud Service
Provider
Ads
Management
Activities
UNBARRIER
Payment Flow
15

16. UNBARRIER
One-for-all Subscription Model Tier-Based Subscription Model
Willing to pay for our products through a subscription
model based on number of users
Prefer a tier-based product offering with additional
features such as marketplace tool and data analytics
Channels, Get-strategy & Revenue Model
B2B Direct Sales B2B Direct Sales with Free Trial
Willing to purchase right away Want a free pilot (e.g., 12-week) period
Per Unit Subscription Model Per Opt-in User Subscription Model
Willing to pay for a monthly subscription
based on the number of units
Prefer subscription model that
depends on the number of users
Property Management Companies
16

17. UNBARRIER
Day 5
17

18. 1. Variable costs (sales and marketing,
maintenance/operations)
2. Fixed Costs – technology maintenance and
overhead/SG&A (servers, developers)
Subscription model based on number of users that
opt-in to the service.
1. Proving concept at a
few pilot properties
1. Providing ongoing
maintenance and
support
1. Collecting feedback
Property Management
1. Website
2. Direct Sales
Residents
1. Brochures and flyers
2. E-mail
3. Appstore
1. Property
managem
ent firms
1. Cloud
service
providers
Physical
1. IT Infrastructure
Human
1. Industry
contacts
2. Engineers
3. Sales
Key
Partnerships
Key
Resources
Key Activities
Revenue StreamsCost Structure
Channels
Customer
Relationships
Value Proposition
Customer
Segments
Property management
Companies
“Resident focused” tool that
helps them build
community feel and collect
feedback
Residents
Working professionals:
1. Place to organize
group activities
2. Marketplace
Young Moms:
1. Find babysitters
2. Find playmates for
their kids
3. Information
exchange forum
Pet Owners:
1. Find petsitters
2. Find playdates for
pets
3. Find walkers
4. Information
exchange forum
Property Management
Companies
Director of Leasing and
Regional Property
Manager of high-rise
(>100 units and have
open spaces) NYC
buildings with common
spaces that have
residents with the
following characteristics
Residents
In luxury high-rise
apartments with
common space
(>100 rental units)
1. Working
professionals
2. Young moms
3. Pet owners
Property Management
Companies
Get
1. Direct sales
Keep
1. Continual support
2. Feedback
customization
Grow
1. Increase local business
partnerships
2. Expansion to new cities
3. Referral
Residents
Get
1. E-mail
2. Brochures and flyers
Keep
1. Feedback
customization
Grow
1. Acquiring new
buildings
18

19. Customer Discovery Day 1 to 5
Day 1 Day 5 Day 1 Day 5
CustomerSegmentsValueProposition
Customers Users
PMCs of high-rise
NYC apts
Student Clubs and
University Housing
Students
PMCs of high-rise
NYC apts
Director of Leasing and Regional
Property Manager of non rent-
stabilized PMCs
(> 100 units and have common
spaces)
Residents in high rise
buildings
1. Working Professionals
2. Young Moms
3. Pet Owners
Residents in high rise
buildings
1. Tighter community
with less turnover
2. Distinguishes
building to
prospective tenants
3. Happy residents;
good reviews and
referrals
4. Organize group
meetings; make
announcements
Helps build a tighter
community and allows
feedback collection from
residents
1. Meet neighbors with
common interests
2. Have fun
3. Enhanced living
experience
4. Exchange important/
emergency
information with
neighbor(s) and
management
5. report problems/
complaints to
management
Residents
1. Working Professionals
a. Place to organize
group activities
2. Young moms
a. Find babysitters
b. FInd playmates for
their kids
c. Information
Exchange Forum
3. Pet Owners
a. Find petsitters
b. Find playdates for
pets
c. FInd Walkers
UNBARRIER

20. UNBARRIERMVP
Create/Join Events Collect Feedback Marketplace
SUBMIT
RATE YOUR EXPERIENCE
Dresser
$100
Chest
$40
TV
$100
Table
$15
Furniture< Back
20

21. UNBARRIER
Next Steps
21

22. UNBARRIERNext Steps
Interviews
Build/Iterate
Pilot
Refine
Features
• Find evangelist property management
directors
• Continue to validate value propositions
Compile features residents want and
prioritize feature rollout
Build using agile development methodology
Run free pilot trial at properties that want to
be early adopters
22

23. UNBARRIER
Appendix
23

24. Young
Professionals
Young Parents Pet Owners
CurrentStateInterestedIn
• No interaction with
neighbors
• Just spend time with
friends
• Chat groups
• Don’t interact with other
parents in building
• Use yelp for info
• Talk to dog owners in
park (no interactions
between cat owners)
• Use other platforms for
reviews/info
Pet
playdates Pet sitting
Knowledge
exchange
Moms
X
Meet other
moms in building
Knowledge
exchange
Apartment
building events
Kid
playdatesInteractive
activities (ie sports)
Resident Segments
UNBARRIER
24

25. Experimental Results Day 1 UNBARRIER
25
Category Sub-category Test P/F Signal Results
Customer
Segments
Residents in high rise
apartments
Ask users if they wanted a stronger sense
of community within their groups.
Pass: More than 30% of residents express a
desire for a stronger sense of community
Pass: Residents in high rise apartments want a social
platform for organizing social events and activities.
Graduate and
undergraduate
students
Fail: Graduate and undergraduate students feel that the
current level of social interactions/activities is sufficient
(spend a lot of time with friends living around campus))
Hostellers Fail: People living in hostels feel that the current level of
social interactions/activities is sufficient (already a lot)
Property Management
Companies (PMC)
Ask property management companies if
they see value in having a sense of
community in the building.
Pass: More than 20% of property
management express that creating a stronger
sense of community if one of their top 3
concerns.
Pass: Property management companies think that
creating a stronger sense of community is important but
is not a top priority.
University
Administrations
Ask university administration if they see
value in having a platform for social
interactions and organizing activities.
Pass: More than 20% of university
administration express that having a platform
for social interactions are needed.
Fail: University administration already have a platform
for social interactions and needs an integrated platform
for residential advisors instead.
Value
Proposition
Residents Ask uses if they would want to create
and attend social events organized by
their peers.
Pass: More than 30% of residents express a
desire for to create and attend events in the
buildings.
Pass: Residents do want to attend social events
organized not only by management but by other
residents.
Ask users if they would want to have a
platform to facilitate the buying and
selling of goods.
Pass: More than 30% of residents express a
desire to have a platform that facilitate the
buying and selling of goods.
Pass: Residents do want to have a marketplace to sell
products.
Property
Management
Companies
Ask PMC if they see value in having a
“resident focused” platform for
residents to organize and attend
events.
Pass: More than 30% of PMC express a desire
to have a platform that is resident focused.
Pass: PMC are feel the need to have a resident focused
portal for organizing and attending events.
Ask PMC if they needed a platform to
notify residents of emergency,
maintenance orders and other building
related announcements.
Pass: More than 30% of PMC express a
need for a platform to reach out to
residents.
Fail: PMC already have a platform for the maintenance
of building, sending out emergency announcements.

26. Experimental Results Day 2 UNBARRIER
26
Category Sub-category Test P/F Signal Results
Customer
Segments
Residents in high rise
building
Ask users if they wanted a stronger sense
of community within their groups.
Pass: More than 30% of residents express a
desire for a stronger sense of community
Pass: Most residents in high rise apartments are
interested in a greater sense of community but certain
segments of residents are more inclined to interact with
their neighbors as compared to others.
Property Management
Companies (PMC) for
high rise buildings
Ask PMC of high rise buildings if they see
value in having a sense of community in
the building and whether they currently
have a platform for that.
Pass: More than 20% of property
management express that creating a stronger
sense of community is important and they do
not have a good platform to facilitate
resident to resident communication.
Pass: PMC for high rise building understand the
importance of creating a sense of community and most
do not have a platform to facilitate resident to resident
communication.
Value
Proposition
Residents in high
rise buildings
Ask uses if they would want to create
and attend social events organized by
their peers.
Pass: More than 30% of residents express a
desire for to create and attend events in the
buildings.
Pass: Residents do want to attend social events
organized not only by management but by other
residents.
Ask users if they would want to have a
platform to facilitate the buying and
selling of goods.
Pass: More than 30% of residents express a
desire to have a platform that facilitate the
buying and selling of goods.
Pass: Residents do want to have a marketplace to sell
products.
Property
Management
Companies
Ask PMC if they see value in having a
“resident focused” platform for
residents to organize and attend
events.
Pass: More than 30% of PMC express a desire
to have a platform that is resident focused.
Pass: PMC are feel the need to have a resident focused
portal for organizing and attending events.
Ask PMC if they needed a platform to
notify residents of emergency,
maintenance orders and other building
related announcements.
Pass: More than 30% of PMC express a
need for a platform to reach out to
residents.
Fail: PMC already have a platform for the maintenance
of building, sending out emergency announcements.
Ask PMC if they needed a platform to
receive feedback from residents
(mainly positive feedback)
Pass: More than 30% of PMC express a
need for a platform to get feedback from
residents and it is a top priority.
Pass: PMC wants to obtain feedback from residents and
the current mode of communication has not been
effective.
Ask residents if they would be less
inclined to move to another
neighborhood if they knew more
people in their building
Pass: More than 30% of residents
express that a lack of community is the
Top 3 reasons for moving out of a
building.
Fail: Most residents said yes barring other reasons for
leaving an apartment building (e.g., job, rent)

27. Experimental Results Day 3 UNBARRIER
27
Category Sub-category Test P/F Signal Results
Customer
Segments
Working professionals
in high rise buildings
Ask users if they wanted a stronger sense
of community within their groups.
Pass: More than 30% of residents express a
desire for a stronger sense of community
Pass: Working professionals in high rise apartments
want a social platform for organizing social events and
activities.
Young families in high
rise buildings
Pass: Young families in high rise apartments want a
social platform for organizing social events and activities.
Retired individuals in
high rise buildings
Fail: Retired individuals are less inclined to use a social
platform for social events and activities.
Value
Proposition
Working
professionals in high
rise buildings
Ask users if they would want to create
and attend social events organized by
their peers.
Pass: More than 30% of residents express a
desire for to create and attend events in the
buildings.
Pass: Residents do want to attend social events
organized not only by management but by other
residents.
Young families in
high rise buildings
Pass: Young families are interested in social events
such as playdates and interactive activities.
Retired individuals in
high rise buildings
Pass: Retired individuals are interested in interactive
activities with one another.
Working
professionals in high
rise buildings
Ask users if they would want to have a
platform to facilitate the buying and
selling of goods.
Pass: More than 30% of residents express a
desire to have a platform that facilitate the
buying and selling of goods.
Pass: Residents do want to have a marketplace to sell
products.
Young families in
high rise buildings
Pass: Young moms do see a need to have a
marketplace to buy and sell products.
Retired individuals in
high rise buildings
Fail: Retired individuals do not see a need for a
marketplace to buy and sell items.
Young families in
high rise buildings
Ask users if they would want to have a
knowledge exchange forum.
Pass: More than 30% of residents express a
desire to learn from other moms in the
building.
Pass: Young moms do want to have a knowledge
exchange forum to share ideas.
All segments Ask residents what motivates them to
give feedback and whether they
generally give feedback.
Pass: More than 30% of resident express that
they would give feedback if provided the
means to do so.
Fail: Residents are not interested in giving feedback but
would consider giving feedback with incentives
27

28. Experimental Results Day 4 UNBARRIER
28
Category Sub-category Test P/F Signal Results
Customer
Segments
Pet owners in high rise
buildings
Ask users if they wanted a stronger sense
of community within their groups.
Pass: More than 30% of residents express a
desire for a stronger sense of community
Pass: Pet owners in high rise apartments want a social
platform for organizing social events and activities.
Value
Proposition
Pet owners in high
rise buildings
Ask users if they would want to create
and attend social events organized by
their peers.
Pass: More than 30% of residents express a
desire for to create and attend events in the
buildings.
Pass: Residents do want to attend social events
organized not only by management but by other
residents for their pets.
Ask users if they would want to have a
platform to facilitate the buying and
selling of goods.
Pass: More than 30% of residents express a
desire to have a platform that facilitate the
buying and selling of goods.
Pass: Residents do want to have a marketplace to sell
products.
Ask users if they would want a platform
to find pet sitters and pet walkers.
Pass: More than 30% of residents express a
desire to have a resource to find pet sitters
and pet walkers.
Pass: Pet owners do not currently have a platform to
find pet sitters and pet walkers in the building.
Property
Management
Companies
Ask residents what motivates them to
give feedback and whether they
generally give feedback.
Pass: More than 30% of resident express that
they would give feedback if provided the
means to do so.
Pass: Residents are interested in giving feedback but
express that they do not know how to.
Distribution
Channels
Property
Management
Companies
Ask PMC if they would be willing to
purchase a platform that will facilitate
resident-to-resident communication
Pass: More than 20% of PMC express a desire
to purchase and implement the platform
Pass: PMC are willing to purchase the platform for
residents to interact with each other.
Get Strategy Property
Management
Companies
Ask PMC if they would prefer a per unit
or per opt-in user subscription model.
Pass: More than 20% of PMC prefer a per opt-
in user subscription model.
Pass: PMC prefer a per opt-in user subscription model
and not a per unit subscription model.
Revenue
Model
Property
Management
Companies
Ask PMC if they would want to
purchase right away through B2B
direct sales.
Pass: More than 20% of PMC would purchase
through B2B direct sales immediately.
Fail: PMC would prefer to have a free trial period prior to
committing to purchasing the platform.
Ask PMC if they prefer a tier based
revenue model or a one-for-all
subscription model.
Pass: More than 20% prefer a one for all
subscription model.
TBD: Still in the process of validating and need to
interview more PMC to understand the segmentation of
tiers and pricing strategy.

29. Experimental Results Day 5 UNBARRIER
29
Category Sub-category Test P/F Signal Results
Customer
Segments
Rent stabilized high
rise apartment
buildings
Ask PMC for rent stabilized buildings if
retaining residents is good for their
bottom line.
Pass: More than 30% of respondents express
that retaining residents is good for their
bottom line.
Pass: Rent stabilized high rise apartment buildings only
want to retain a proportion of their tenants as they can
hike prices up for new tenants. .
Value
Proposition
Property
Management
Companies
Ask residents what motivates them to
give feedback and whether they
generally give feedback.
Pass: More than 30% of resident express that
they would give feedback if provided the
means to do so.
Pass: Residents are interested in giving feedback but
express that they do not know how to.
Residents Ask residents if promotions and
freebies would incentivize them to give
feedback.
Pass: More than 30% of residents express
that promotions and coupons would
incentivize them to give feedback.
Pass: Residents would be more willing to give feedback
if they have to or they would benefit from it.
Get Strategy Property
Management
Companies
Ask PMC if a 20% adoption rate during
the free trail would be success for a
free trial period.
Pass: More than 20% of PMC express that
they would want to purchase the product if
there is at least 20% adoption rate during
trial period.
TBD: Still in the process of validating with more PMC
what would constitute success in terms of adoption rate
during the trial period.
Deeply penetrate into one building and
expand into other buildings that are
part of the same property management
company.
Pass: Determine successful adoption rate and
determine incentives that would make
property management company roll out the
product in other buildings.
TBD: Still need more validation to determine the
successful adoption rate and incentive packages that will
make property management companies roll out the
product in other buildings.
Determine how long the free trial
should be from PMCs for residents to
fully utilize the tool.
Pass: Takes less than 12 weeks for residents
to fully utilize the tool.
TBD: Need to pilot out the app to determine how long
residents will take to adopt and utilize the app.
Residents Ask residents if promotion and
coupons will incentivize them to us the
product.
Pass: More than 20% of residents express
that they would want to use the product if
there is some form of promotions or coupons
present.
Pass: Residents express that coupons and promotions
would incentivize them to use the product.
Revenue
Model
Property
Management
Companies
Ask PMC if they prefer a tier based
revenue model or a one-for-all
subscription model.
Pass: More than 20% prefer a one for all
subscription model.
TBD: Still in the process of validating and need to
interview more PMC to understand the segmentation of
tiers and pricing strategy.