Smart phones, Q-R codes and econtent in the public library.

1. Shauna Borger
Northeastern Regional Coordinator

2.  Overview
 Library cards and smartphones
 QR codes
 eContent overview

3.  93% of all 12-17 year olds access the internet
 75% own a cell phone
 69% own a computer
 79% own an iPod or an MP3 player
 80% own a gaming console
 51% own a portable gaming device
 27% use their cell to access the internet

4.  78% of all adults access the internet
 83% own a cell phone
 57% own a desktop computer and 56% own a
laptop computer
 44% own an iPod or an MP3 player
 42% own a gaming console
 12% own an e-book reader
 8% own a tablet

7.  Download an app
◦ KeyRing
◦ CardStar
◦ CardKing
 Type in barcode number
 Barcode now stored in app!

8.  Not all barcode scanners work with new
technology
◦ charged-couple device scanner (CCD)
 Cards can be shared, stolen, etc.
 Vendor concerns

9.  Customer service
 Cost savings?

10.  Technology
 Staff Training
 Patron Training
 Backup

12.  Quick-Response Code
 Created by Toyota in 1994
 2-dimensional
 Designed for mobile devices
 Becoming more popular in the U.S.
◦ During the month of June 2011, according to one
study, 14 million mobile users scanned a QR Code
or a barcode. 58% of those users scanned a QR or
bar code from their home, while 39% scanned from
retail stores. 60% of the 14 million users were men
between the age of 18-34.

13.  Open application
 Point camera to QR code
 Voila!

14.  Download a QR scanner
◦ Barcode scanner
◦ QR Droid
◦ Nigma
◦ Lynkee
◦ NeoReader
◦ QR Reader
◦ Google Goggles
◦ RedLaser

15.  Go to a QR generator
◦ http://qrcode.kaywa.com/
◦ Phone number, text, URL

16.  Readalikes for Jodi Picoult
◦ http://webrary.org/rs/flbklists/jodipicoult.html
 Copy URL and type into QR code generator
◦ http://qrcode.kaywa.com/
 Copy the QR code into document and put it
by the Jodi Picoult books with a heading that
says “If you like Jodi Picoult, you might also
like these authors …”

17.  QR code scavenger hunt
◦ http://lgdata.s3-website-us-east-
1.amazonaws.com/docs/163/147086/QR_Scaveng
er_Hunt_10_copy.pdf
 Educate patrons
◦ http://www.lawrence.edu/library/qr.shtml
 Recommend further reading
◦ http://guides.ccclib.org/content.php?pid=105914&
sid=797175#4638359
 Carmen Sandiego
◦ http://library.lafayette.edu/carmensandiego

18. What ideas do you have for QR codes at Marion
Public Library?

19.  QR code security risks
◦ Rogue QR codes
◦ Tracking
 Good Internet connection in area
 Links kept up to date

21.  Money
 Time
 Space
 Expanded access
 Marketing

22.  Format
 Readers/Players
 End user learning curve
 DRM/Publisher restrictions
◦ Retail model
◦ Agency model
◦ Library model

23.  Subscriptions or circulating devices?
 eReader or device sometimes limits vendor
options for eContent
 Training for downloading library-provided
eContent onto different devices

24. Articles
 http://www.708media.com/qrcode/qr-code-readers-iphone-
android-blackberry-windows-phone-7/
 http://notixtech.com/blog/5-ways-you-should-never-use-qr-
codes
 http://www.swissarmylibrarian.net/2011/02/08/scanning-library-
cards-on-smartphones/
 http://www.libraryjournal.com/lj/home/889495-
264/library_cards_on_smartphones_the.html.csp
 http://www.libsuccess.org/index.php?title=QR_Codes
QR code generator
 http://qrcode.kaywa.com/

25. Indiana State Library eResources webpage
 http://www.in.gov/library/4367.htm

26. Shauna Borger
Professional Development Office – ISL
sborger@library.in.gov
317-605-4518