Digital Distribution at CB. The distributor as the control panel for publishers in the digital world. Presentation held at the 2nd European Distributors Meeting in Madrid. #Readmagine

1. Hans Willem Cortenraad, directeur
22 november 2012
Being the Control Panel
Digital Distribution at CB
2nd European Digital Distributors Meeting
Madrid - 10th and 11th June
1
Susan Breeuwsma - Business Development and Digital Services

2. Integrale logistieke oplossingen
Ondertitel van de presentatie
About CB
• Established in 1871
• Owned by both booksellers and publishers
• What we do in a nutshell:
• warehousing
• distribution
• order processing
• billing
• reporting
• ISBN registration office
• Management of title information and metadata
• From all Publishers to all booksellers and consumers
(webshopfullfilment)
• Both for print and digital books, including POD
• Since 2012 diversification strategy to new markets: CB fashion
en healthcare
2

3. Integrale logistieke oplossingen
Ondertitel van de presentatie
en vele anderen…
platformlibraryBookshelfwebshop+webshop
3
publisher consumer
Digital Distribution by CB
streaming

4. Integrale logistieke oplossingen
Ondertitel van de presentatie
Retailers who sell e-books
4
198retailers
and many more…

5. Integrale logistieke oplossingen
Ondertitel van de presentatie
Publishers who offer e-books
5
315Publishers
and many more…

6. Integrale logistieke oplossingen
Ondertitel van de presentatie
Available e-book titles
6
40.000
titlesaverage of 500 new titles each month

7. Integrale logistieke oplossingen
Ondertitel van de presentatie
Marketshare evolution in the Netherlands
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1,5%
3%
4,5%
6%
5,2%
5%
4,2%
2,6%
1,4%
0,7%
2010 2011 2012 2013 2014 Q1 2015

8. Integrale logistieke oplossingen
Ondertitel van de presentatie
Current marketshare
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total e-commerce
94,8%
5,2%
73,3%
26,7%
e-book
sales
e-book
sales
print sales
print
sales

9. Integrale logistieke oplossingen
Ondertitel van de presentatie
E-book sales vs loan (Library)
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E-book sales and e-book loans from the Library show big
differences:
• Amount of titles is limited (7.000 vs 40.000)
• Top ten list of most loaned e-books differs completely to
the best selling e-books
• On average an e-book title from the Library is three years
old
Despite of the limited amount of titles and their average age,
the amount of loans via the Library has been a succes until
now:
• 840.000 vs 2,2 mln sales in 2014
• 2,5 mln vs. 2,8 mln sales in 2015 (expected)
Loans Sales
2014 2015

10. Integrale logistieke oplossingen
Ondertitel van de presentatie
Data - Information - Interpretation
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CB publishes it’s e-book infographic each
quarter, with the latest state of affairs on digital
reading for both the Netherlands and Flanders.

11. Integrale logistieke oplossingen
Ondertitel van de presentatie
In development: Analytics for business intelligence
and benchmarking
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12. Hans Willem Cortenraad, directeur
22 november 2012
www.slideshare.net/sbreeuwsma