Art media-crisis

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Robert Scales

Making Sense of the Slick presentation at the BC Marine Museum on June 15th 2010

Educación Tecnología Deportes

resources
http://tedxoilspill.com/expedition/ TEDx Oilspill Events

http://staticphotography.com/blog/kk/tedx-oil-spill-collective-response-gulf-
coast-oil-disaste kris krug’s website

http://www.huffingtonpost.com/2010/06/13/anti-bp-art-the-best-
visu_n_609660.html#s99718 Art and crisis article

http://streetgiant.com/2010/06/02/leroy-stick-the-man-behind-bpglobalpr/
BPGlobalPR hoax

Other resources used in this presentation

http://www.flickr.com/photos/efferlecebe/4570330435/ sos oil spill picture

http://www.flickr.com/photos/7723030@N04/4625444975/ dirty beach image

http://www.flickr.com/photos/newshour/4579686916/ facts and figures image

http://www.flickr.com/search/?w=all&q=gulf+oil+spill&m=text

see the oil spill over your town http://www.ifitwasmyhome.com/

Images used taken from flickr - under creative common use..

Robert Scales
@scales twitter

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Companies and their brands as well as politicians, governmental institutions, and celebrities increasingly face the impact of negative online WOM and complaint behavior. In reaction to any questionable statement or activity, social media users can create huge waves of outrage within just a few hours. These so-called „shitstorms“ pose new challenges for marketing communications in general and specifically for reputation management. The goal of any counter strategy is to individually destabilize as many people as possible in their negative attitude forming. Earlier research have shown that in this process so-called trusted sources come into play. Being a trusted source of information is, by definition, impossible for any company, politician, or other person or institution targeted by an upcoming online firestorm. Instead a target should be able to activate a critical mass of loyal advocates aka „superfans“. Superfans are a relatively new phenomenon in the culture of new media. The term describes loyal people or customers that are far more engaged then average fans. The behavior can be observed in cultural context such as sports or entertainment, but is not limited to these arenas. A network of loyal, well connected believable and therefore influential superfans may have a huge impact on the dynamics and diffusion of a shitstorm. In this talk we present first results of our endeavor to identify superfans in social media and to measure their possible alleviating role on the effects of shitstorms.

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Art media-crisis

1. @rt - med!a - crisi$

2. @scales

3. citizen media

4. Artistic outreach

5. documenting history

6. self-expression

7. trends - immediacy

8. expose

9. ignorance is bliss?

10. what’s out there?

11. research

12. facing reality

13. accountability

14. responsibility of knowing

15. take action

16. ﬁnd others

17. share what you know

18. create / communicate

19. organize

20. resources http://tedxoilspill.com/expedition/ TEDx Oilspill Events http://staticphotography.com/blog/kk/tedx-oil-spill-collective-response-gulf- coast-oil-disaste kris krug’s website http://www.huffingtonpost.com/2010/06/13/anti-bp-art-the-best- visu_n_609660.html#s99718 Art and crisis article http://streetgiant.com/2010/06/02/leroy-stick-the-man-behind-bpglobalpr/ BPGlobalPR hoax Other resources used in this presentation http://www.flickr.com/photos/efferlecebe/4570330435/ sos oil spill picture http://www.flickr.com/photos/7723030@N04/4625444975/ dirty beach image http://www.flickr.com/photos/newshour/4579686916/ facts and figures image http://www.flickr.com/search/?w=all&q=gulf+oil+spill&m=text see the oil spill over your town http://www.ifitwasmyhome.com/ Images used taken from flickr - under creative common use.. Robert Scales @scales twitter

Art media-crisis

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