2. Introduction Started in 1998 with 67 personal clothes, GOONJ was an organization which say to the clothing needs of the needy by transferring secon hand clothing to them. Today GOONJ is channelising more than 40,000 kgs of material every month. GOONJ has its own offices in seven cities and voluntary set-ups in few other cities. Implementation in different parts of 21 states, working with over 150 partner groups including Indian Army, Ashoka Fellows, social activists, Panchayats etc. A five member governing body, over 300 volunteers-spread all over, headed by Anshu Gupta, an Ashoka Fellow, as the Founder Director of GOONJ.
3. Introduction VISION Making clothing a matter of concern as a basic need.. OBJECTIVE Spread awareness about the concept at a level so that anytime an urban household thinks of disposing off reusable material it should have a channel to reach it to the most needy. MISSION Re-positioning cloth and other underutilized material, beyond charity, adding dignity and turning it into a big resource for development. Spreading the idea beyond geographical boundaries so that world over people think of clothing as a basic need and a subject to work on..
4. The Problem Absence of culture and mechanism to transfer excess and unused material from rich to poor. 35% population in India impoverished with unfulfilled basic needs of shelter,food and clothing. Existing donations not in sync with regional differences Regular collecting agencies not capable enough to meet end user demands. No credible system of sustainable collection. India will have more than 40 per cent, i.e. over 400 million people, clustered in cities over the next thirty years (UN, 1995). Modern urban living brings on the problem of waste, which increases in quantity, and changes in composition with each passing day. India will probably see a rise in waste generation from less than 40,000 metric tonnes per year to over 125,000 metric tonnes by the year 2030 (Srishti, 2000).
7. Work Flow: Collection Collection at community hubs like schools and residential societies. COLLECTION MODEL. Theme based collection to meet specific needs of the beneficiaries. For example, Rahat Winters is the theme for collecting woolens for near snow line villages in hilly regions. Scrap cloth is collected from tailors.
8. Theme based collection to meet specific needs of the beneficiaries. For example, Rahat Winters is the theme for collecting woolens for near snow line villages in hilly regions. Branded clothes, such as from benetton which remain unsold and are rejected are collected and tags from them are removed.
9. Collected material is audited and taken to Goonj centerIt is washed, repaired and sorted. Sorting is done according to size. Sorting is done on the basis of statistical data mined as part of Goonj’s extensive market surveys.Example: Average waist size for rural male 26”-32”. Average waist size for urban male 34”-40”
10. Metal scrap is collected. All staples from stapled sheets in offices are also sorted. All collected metal wastes such as paper clips, pins and staples are then sold as iron. These collected quantities are huge. Old books are also collected.
11. Old toys are also collected in order to set up activity centres in villages Collection of waste stationery is also made from colleges where often one side of the sheets used are left blank. Notebooks are made out of these.
12. Collection JALANDHAR DELHI CHANDIGARH KOLKATA PUNE GOONJ CENTRES MUMBAI HYDERABAD BANGALORE BIHAR CHENNAI
14. Work Flow: Distribution Distribution network in 14 Indian states. The distribution model is designed to strengthen local partners of Goonj. . In order to maintain the integrity of the process, these organizations are carefully selected on the basis of stringent reference checks. Distribution partners collect data determining specific needs of the target communities in their areas. Records of receipt- visual (photos or videos) and signatures or thumbprints- are taken when consignment reaches target community The records of the receipt are sent back to the donors to acknowledge. While the consignment is distributed.
18. Factors like Gender, lifestyle ,regions, climate etc are used to understand the needs.
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20. Goonj Initiatives . RAHAT EK JODI KAPDA VASTRA SAMMAAN RECYCLING A STEP AHEAD PRATIBIMB WOMAN HYGIENE GOONJ SCHOOL TO SCHOOL CLOTH FOR WORK
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25. RAHAT Winters is aregular campaign to build up awareness on treating winters as an annual disaster. It seeks support of people to reach material in the villages where countless people die or suffer due to the scarcity of a basic pair of clothing or cut jungles to keep themselves warm.
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27. Initiating village level development activities, such as building of wells, roads and villages and using cloth as a motivation
30. GOONJ is actively campaigning in rural & urban India to generate awareness on this taboo issue.
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32. Two different ranges are developed keeping in mind the utility in urban and rural/slum India. School bags, tents and mats are developed for rural areas
33. A range of fancy bags made out of various fabrics, yoga mats made out of saris and wallets are developed to suit the urban demands.
