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Facebook is working to expand how relationships between people and objects/brands can be represented on its platform. It introduced OpenGraph and Facebook actions to allow users to reflect various interactions they have with things, not just people. Actions define how people interact with objects and can be used to post these interactions to users' timelines. OpenGraph further enables standard Facebook elements like photos, statuses, and pages to have actions applied to them or created from them. Mobile is increasingly important as over 350 million users access Facebook through mobile each month.

Tecnología

Bob Eliott Dudeface

This is me on Facebook.

Bob Eliott Dudeface Clare Connerton

Facebook is about mapping relationships.

Sara King

Nico Hall Bob Eliott Dudeface Clare Connerton

Lucio Rufo

Mapping all the relationships in our lives.

Aunt

Sara King

Friend Wife

Nico Hall Bob Eliott Dudeface Clare Connerton

Colleague

Lucio Rufo

And explaining the relationships between people.

Sara King Mi Goreng

Nico Hall Bob Eliott Dudeface Clare Connerton

Stars of the Lid Lucio Rufo

But what about the relationships I have with things.

Like

Sara King Mi Goreng

Nico Hall Bob Eliott Dudeface Clare Connerton

Like

Stars of the Lid Lucio Rufo

Previously we could only “Like” things that weren’t people.

Like

Mi Goreng

Bob Eliott Dudeface

But that doesn’t really reflect all of my relationship with a thing.

Photograph

Buy

Like

Cook

Eat

Mi Goreng

Bob Eliott Dudeface

There are many ways I can relate to a thing.

Subject Action Object

Bob Eliott Dudeface Photographs Mi Goreng

Facebook actions were introduced to allow me to reflect the interactions I have with things in a meaningful way.

Subject Action Object

Snapdish

Bob Eliott Dudeface Photographs Mi Goreng

Actions allow developers to define peoples interactions with things (‘Objects’), and to express them on Facebook.

Subject Action Object

Bob Eliott Dudeface Listens to Stars of the Lid

There are built in actions, but it’s also possible to create custom actions to suit your needs.

Subject Action Object

Bob Eliott Dudeface Listens to Stars of the Lid
Songs
Albums
Playlists

It’s also possible to describe the thing in more detail, by creating attributes.

Subject Application Object

Spotify

Bob Eliott Dudeface Listens to Stars of the Lid
Songs
Albums
Playlists

OpenGraph
Users Photos / Albums

Credits Status

Apps Groups

Pages Notes

Events Places

OpenGraph allows us to apply actions to, and create actions from these standard Facebook elements.

When using OpenGraph

What do people do with the products?
Do people have a relationship with the product?

Accessing OpenGraph

Information that appears on a users timeline may be
accessed programmatically

Other information that is stored in application specific
databases can’t be accessed, unless the application
provider has created an API

Timeline

A view of your life, rather than a view of your relation with
the viewer.

Timeline

When considering content to put on users timeline:
•
Will it be something they will be proud of?
•
Will it be interesting to their friends?

Timeline posts

Timeline posts can include
•
Actions
•
Aggregations

Mobile

•
350 million users per month
•
Twice as many as desktop
•
Mobile audience is twice as engaged

Summary

•
Facebook is trying to extend is platform to represent the
relationships that people have with brands and objects,
not just people
•
Timeline presents new opportunities for promoting
brands and engaging with users
•
Mobile is vital to any new Facebook experience

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F8 presentation

1. The next generation...

2. Today • OpenGraph • Timeline • Mobile

3. Bob Eliott Dudeface This is me on Facebook.

4. Bob Eliott Dudeface Clare Connerton Facebook is about mapping relationships.

5. Sara King Nico Hall Bob Eliott Dudeface Clare Connerton Lucio Rufo Mapping all the relationships in our lives.

6. Aunt Sara King Friend Wife Nico Hall Bob Eliott Dudeface Clare Connerton Colleague Lucio Rufo And explaining the relationships between people.

7. Sara King Mi Goreng Nico Hall Bob Eliott Dudeface Clare Connerton Stars of the Lid Lucio Rufo But what about the relationships I have with things.

8. Like Sara King Mi Goreng Nico Hall Bob Eliott Dudeface Clare Connerton Like Stars of the Lid Lucio Rufo Previously we could only “Like” things that weren’t people.

9. Like Mi Goreng Bob Eliott Dudeface But that doesn’t really reflect all of my relationship with a thing.

10. Photograph Buy Like Cook Eat Mi Goreng Bob Eliott Dudeface There are many ways I can relate to a thing.

11. Subject Action Object Bob Eliott Dudeface Photographs Mi Goreng Facebook actions were introduced to allow me to reflect the interactions I have with things in a meaningful way.

12. Subject Action Object Snapdish Bob Eliott Dudeface Photographs Mi Goreng Actions allow developers to define peoples interactions with things (‘Objects’), and to express them on Facebook.

13. Subject Action Object Bob Eliott Dudeface Listens to Stars of the Lid There are built in actions, but it’s also possible to create custom actions to suit your needs.

14. Subject Action Object Bob Eliott Dudeface Listens to Stars of the Lid Songs Albums Playlists It’s also possible to describe the thing in more detail, by creating attributes.

15. Subject Application Object Spotify Bob Eliott Dudeface Listens to Stars of the Lid Songs Albums Playlists

16. OpenGraph Users Photos / Albums Credits Status Apps Groups Pages Notes Events Places OpenGraph allows us to apply actions to, and create actions from these standard Facebook elements.

17. When using OpenGraph What do people do with the products? Do people have a relationship with the product?

18. Accessing OpenGraph Information that appears on a users timeline may be accessed programmatically Other information that is stored in application specific databases can’t be accessed, unless the application provider has created an API

19. Timeline

20. Timeline A view of your life, rather than a view of your relation with the viewer.

21. Timeline When considering content to put on users timeline: • Will it be something they will be proud of? • Will it be interesting to their friends?

22. Timeline posts Timeline posts can include • Actions • Aggregations

23. Mobile • 350 million users per month • Twice as many as desktop • Mobile audience is twice as engaged

24. Summary • Facebook is trying to extend is platform to represent the relationships that people have with brands and objects, not just people • Timeline presents new opportunities for promoting brands and engaging with users • Mobile is vital to any new Facebook experience

25. THANKS

F8 presentation

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