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Breakfast-Meeting

Erik Scarcia
“A story that sticks
with minimal effort”
Disclaimer
Today!
•

Fundamentals

•

Reality

•

Triggers

•

M.E.S.S

•

No-Brainers
FUNDAMENTALS
You don’t have to know exactly
how everything works!
Surf the waves!
You
But it feels like this!
It’s not about you!
you

client
Success

Delivery

Story
Content

Context

“Royal Duo”
[Trias Internettica]
Information!
Impulses!
Possibilities!
?
[Stress of Choice]
[Optimal Minimalism]
[Minimum Effective Dose]
Triggers
Filtering
Disruptive!
1. Instinct!
2. Intuition
Feeling!
Generation Y
3. Peers!
4. Thinking!

[Justification]
Success = Story + Delivery
M.E.S.S.
•

Legacy

•

Story & Analysis

•

Strategy & Tactics

•

Workflow & Actions
Value
Brand!
Legacy
Legacy
•

How should your clients feel about you

•

What should your clients think about you

•

Will they do business with you again

•

Will they refer you to their network
Why/How/What
Comsigliere
WHY?
We believe that happiness, attention and money flow towards value;
if you create, organize and promote your value in a clear, sound and positive way,
the results will always be positive.
A valuable story deserves to be shared, experienced and rewarded.
HOW?
We deliver value by:
Sharing insights & knowledge
Showing possibilities & examples
Taking the lead, if necessary, to get things done
 
WHAT?
What we do:
Strategic & Marketing Advice
Consigliere/sparringpartner
Trainer/Speaker
Why
We believe that...
How
We do that by...
What
What we do is...
Once upon a time...
Every day...
One day...
Because of that...
Because of that...
Until finally...
Story

WHW
Time
“Social Memememedia!”
Tactics
Timelines
Urgent/Actual

External X

Sector

Own Organization

Target-Audiences
Community
Team!
Workflow & Actions
RCE
Tasks/Thinking

Introvert

Extravert

People/Feeling
No-brainers!
Be nice!
BE HONEST!
Listen!
Give!
Look good!
Humor!
PerspectiveS!
Focus!
Service!
No Bullshit!
Disrupt!
Test!
Keep the best!
Questions

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Breakfastmeeting - Erik Scarcia - Spaces Amsterdam