Operations and execution.

1. Project Management Direxions Marketing Solutions Pvt Ltd The Gateway Hotel Ambad Nashik 29 April 2010

6. Triple Constraints Copyright © 2010 Direxions Marketing Solutions Pvt Ltd RResources Time Specification Risk?

15. Project Planning & Scheduling Techniques and Analyses

18. DM Process Client Brief Take brief, evaluate jobs, present estimates CS Client Creative Brief, Project Briefs for Mailing, Data Center Print Production etc. Approvals and sign-offs on budgets and timelines CS CS Develop Creative Ideas, Copy, Artwork Build Mailer Database Data Cleanup Creative Options, feedback Finalisation of Creative approach Develop Artwork, Creative Creative, CS Studio DC Client feedback, Finalisation of Creative, Dummy and Estimate CS, Client Client Approval Printing of DM elements Mailer assembly Franking, mailing/ Courier Delivery status, reports Client Reports, Feedback Print Vendor Fulfilment Fulfilment CS Personalisation coding DC Yes No Copyright © 2010 Direxions Marketing Solutions Pvt Ltd

19. WBS Diagram Copyright © 2010 Direxions Marketing Solutions Pvt Ltd Client Client Servicing Creative Studio Data Centre Production Fulfilment Direct Mailer Campaign Brief Approval Take brief, evaluate jobs, present estimates Approvals and Sign-offs on budgets and timelines Creative Brief, Project Briefs for Mailing, Data Center Print Production etc. Develop Artwork, Develop Creative Ideas, Copy, Artwork Feedback Creative feedback Client feedback, Finalisation of Creative, Dummy and Estimate Client report Build Mailer Database Data Cleanup Personalisation coding Coordination for Printing of DM elements Outsource manage Mailer assembly Outsource manage Franking Mailing/ Courier Delivery status Manage RTO Reports

30. CPM Network Copyright © 2010 Direxions Marketing Solutions Pvt Ltd A, 6 F, 15 B, 8 C, 5 E, 9 D, 13 G, 17 H, 9 I, 6 J, 12

31. ES and EF Times (Day) Copyright © 2010 Direxions Marketing Solutions Pvt Ltd A, 6 F, 15 B, 8 C, 5 E, 9 D, 13 G, 17 H, 9 I, 6 J, 12 0 6 0 8 0 5

32. ES and EF Times (Day) Copyright © 2010 Direxions Marketing Solutions Pvt Ltd A, 6 F, 15 B, 8 C, 5 E, 9 D, 13 G, 17 H, 9 I, 6 J, 12 0 6 0 8 0 5 5 14 8 21 6 23 6 21

33. ES and EF Times (Day) Copyright © 2010 Direxions Marketing Solutions Pvt Ltd A, 6 F, 15 B, 8 C, 5 E, 9 D, 13 G, 17 H, 9 I, 6 J, 12 0 6 0 8 0 5 5 14 8 21 21 33 6 23 21 30 23 29 6 21 Project’s EF = 33

34. LS & LF Times (Day) Copyright © 2010 Direxions Marketing Solutions Pvt Ltd A, 6 F, 15 B, 8 C, 5 E, 9 D, 13 G, 17 H, 9 I, 6 J, 12 0 6 0 8 0 5 5 14 8 21 21 33 6 23 21 30 23 29 6 21 21 33 27 33 24 33

35. LS & LF Times (Day) Copyright © 2010 Direxions Marketing Solutions Pvt Ltd A, 6 F, 15 B, 8 C, 5 E, 9 D, 13 G, 17 H, 9 I, 6 J, 12 0 6 0 8 0 5 5 14 8 21 21 33 6 23 21 30 23 29 6 21 12 21 21 33 27 33 8 21 10 27 24 33 9 24

36. LS & LF Times (Day) Copyright © 2010 Direxions Marketing Solutions Pvt Ltd A, 6 F, 15 B, 8 C, 5 E, 9 D, 13 G, 17 H, 9 I, 6 J, 12 0 6 0 8 0 5 5 14 8 21 21 33 6 23 21 30 23 29 6 21 3 9 0 8 7 12 12 21 21 33 27 33 8 21 10 27 24 33 9 24

37. Float/Slack (Day) Copyright © 2010 Direxions Marketing Solutions Pvt Ltd A, 6 F, 15 B, 8 C, 5 E, 9 D, 13 G, 17 H, 9 I, 6 J, 12 0 6 0 8 0 5 5 14 8 21 21 33 6 23 21 30 23 29 6 21 4 9 0 8 7 12 12 21 21 33 27 33 8 21 10 27 24 33 9 24 3 4 3 3 4 0 0 7 7 0

38. Critical Path Copyright © 2010 Direxions Marketing Solutions Pvt Ltd A, 6 F, 15 B, 8 C, 5 E, 9 D, 13 G, 17 H, 9 I, 6 J, 12

40. PERT Equation Copyright © 2010 Direxions Marketing Solutions Pvt Ltd

43. Normal Distribution of Project Time Copyright © 2010 Direxions Marketing Solutions Pvt Ltd  = t e Time x Z Probability

44. PERT Data Copyright © 2010 Direxions Marketing Solutions Pvt Ltd Activity Predecessor t o (hour) t m (hour) t p (hour) A --- 4 6 8 B --- 1 4.5 5 C A 3 3 3 D A 4 5 6 E A 0.5 1 1.5 F B, C 3 4 5 G B, C 1 1.5 5 H E, F 5 6 7 I E, F 2 5 8 J D, H 2.5 2.75 4.5 K G, I 3 5 7

45. PERT Network Copyright © 2010 Direxions Marketing Solutions Pvt Ltd A D C B F E G I H K J

46. PERT Data Copyright © 2010 Direxions Marketing Solutions Pvt Ltd Activity t e (hour) Variance A 6 4/9 B 4 4/9 C 3 0 D 5 1/9 E 1 1/36 F 4 1/9 G 2 4/9 H 6 1/9 I 5 1 J 3 1/9 K 5 4/9

47. PERT Data Copyright © 2010 Direxions Marketing Solutions Pvt Ltd Activity ES EF LS LF Slack A 0 6 0 6 0 B 0 4 5 9 5 C 6 9 6 9 0 D 6 11 15 20 9 E 6 7 12 13 6 F 9 13 9 13 0 G 9 11 16 18 7 H 13 19 14 20 1 I 13 18 13 18 0 J 19 22 20 23 1 K 18 23 18 23 0

48. Probability Computation Copyright © 2010 Direxions Marketing Solutions Pvt Ltd V path = V A + V C + V F + V I + V K = 4/9 + 0 + 1/9 + 1 + 4/9 = 2  path = 1.414 z = (24 – 23) /  (24 – 23)/1.414 = 0.71 From the Standard Normal Distribution table: P(z < 0.71) = 0.5 + 0.2612 = 0.7612 ≈ 76%

52. Project Costing Time Cost Trade Off

56. Time Cost Trade-off Copyright © 2010 Direxions Marketing Solutions Pvt Ltd Cost Time Direct cost Indirect cost Total project cost Min total cost = optimal project time

57. Time Cost Data Copyright © 2010 Direxions Marketing Solutions Pvt Ltd Activity Normal time Normal cost (Rs) Crash time Crash cost (Rs) Allowance Slope 1 2 3 4 5 6 7 12 8 4 12 4 4 4 3,000 2,000 4,000 50,000 500 500 1,500 7 5 3 9 1 1 3 5,000 3,500 7,000 71,000 1,100 1,100 22,000 5 3 1 3 3 3 1 400 500 3,000 7,000 200 200 7,000 75,000 1,10,700

58. Project Crashing Example Copyright © 2010 Direxions Marketing Solutions Pvt Ltd From….. To…..

59. Case Study DM + Fulfilment WBS, Gantt Chart Network Diagram using PERT/CPM Project Costing

63. Thank you!