Schaaf-PartnerCentric takes a look back at the Biggest Affiliate Marketing News Stories of 2013 as reported in the company's weekly newsletter, Affiliate Marketing Digest.

1. PERFORMANCE MARKETING
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2. PERFORMANCE MARKETING
Just like you, we're looking forward to the new year and all of the exciting
things that lie in store for affiliate marketers in 2014. It's going to be a
great year.
But we also like to reminisce (please don't judge us!). So, before we close
the books on 2013, we spent some time going through the 52 issues of the
2013 editions of our Affiliate Marketing Digest weekly newsletter.
In doing so, we identified many important headlines. Here are the biggest
news stories of the performance marketing industry in 2013.
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3. PERFORMANCE MARKETING
1. Mobile! Mobile! Mobile!
By a 7:1 ratio mobile commerce was the subject of more stories than any
other topic in performance marketing this year. From the tremendous
growth to its worldwide adoption, mobile commerce was the buzz in a
year when mobile ad spending reached $7 billion in the U.S. alone.
2. Supreme Court Denies Amazon Affiliate Nexus Tax Petition
Earlier this month the U.S. Supreme Court denied petitions by Amazon
and Overstock to appeal New York’s affiliate nexus tax law. New York was
the first to pass such a law. Today more than 80,000 online affiliate
marketers in the U.S. who have had their incomes devastated by various
states’ attempts to regulate interstate commerce.
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4. PERFORMANCE MARKETING
3. Asia! Asia! Asia!
2013 was the year several e-commerce companies in Asia rose to
prominence in the U.S. LightInTheBox became the first company to hold
an IPO in the U.S. this year, and Alibaba entered the U.S. marketplace.
4. The Performance Marketing Association Turns Five; It’s Changing Role
The Performance Marketing Association turned five years old this year
and continued to be champion for an industry that continues to grow and
mature.
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5. PERFORMANCE MARKETING
5. FTC Tightens Regulations That Affect Affiliate Marketing
The Federal Trade Commission was active in 2013, introducing new laws
that affected affiliate marketers – from the crackdown on alleged spam
text messages to new disclosure rules for digital advertising and a suit
against online poker sites that resulted in the seizure of $13.62 million.
6. Google Panda, Penguin Change SEO Landscape
Affiliate marketers and advertisers who relied on natural search traffic as
part of the marketing mix struggled in 2013 to navigate, endure and
recover from the numerous Google organic search result algorithm
changes (called Google Panda and Penguin).
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6. PERFORMANCE MARKETING
7. Google Affiliate Network Shuts Down
The announcement in April that Google Affiliate Network would shut
down at the end of July put the industry on alert as hundreds of
advertisers were faced with network migration decisions.
8. A Year of IPOs (LITB, Twitter, RetailMeNot)
It was a year of big IPOs. There were huge IPOs such as the Twitter IPO
this fall. In the industry there was the $230 million IPO for RetailMeNot.
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7. PERFORMANCE MARKETING
9. We Were Asking: Is Attribution the Future of Affiliate Marketing?
The tracking of sales – and the crediting of sales to affiliates – will always
be central to affiliate marketing. In 2013 the industry examined the future
of cookies and asked: is attribution the future?
10. E-commerce Continues to Show Strong YOY Growth
The industry is encouraged by phenomenal growth of performance
marketing year over year that continued in 2013.
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8. PERFORMANCE MARKETING
All of these news items were published in the 2013 editions of Affiliate
Marketing Digest, published each week by Schaaf-PartnerCentric to keep
you up to date on the latest news, tips and milestones within the
affiliate and performance marketing industry.
today at
http://bit.ly/17Fjr1h
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