S29

“The Power of Participation”

klinker@bittorrent.com
November 16, 2007

Web 2.0
“Software that gets better the more people use it”
User contributed content
Blogs
Wikis
Social networks
User generated video
User contributed applications
Open source
“Widgets”
Platforms
User contributed infrastructure
P2P content delivery
“Services as Software”

Distributed Social Computing Platform
Distributed Social Computing Platform
© 2001-2007 BitTorrent,Inc. All rights reserved. 2

Market for IP Video
Consumer Internet Traffic Growth
Consumer Internet Traffic Growth

8,000,000
8,000,000
Internet Video to TV
Internet Video to TV
6,000,000
6,000,000 Internet Video to PC
Internet Video to PC
TB/month
TB/month

VoIP
VoIP
4,000,000 Video Communications
4,000,000 Video Communications
Internet Gaming
Internet Gaming
Web, Email, File transfer
Web, Email, File transfer
2,000,000
2,000,000
P2P
P2P
0
0
2005 2006 2007 2008 2009 2010 2011
2005 2006 2007 2008 2009 2010 2011

P2P: 1014 PB/mo, 35% CAGR

1: Source: Cisco Systems, The Exabyte Era, Whitepaper August 2007

A New World Order… of Magnitude
A new order of magnitude has arrived – the
ExaByte (EB)
One Exabyte = 2^60 bytes
Roughly = 1000 PetaBytes = 1 million TeraBytes
= 1 billion GigaBytes = 1 trillion MegaBytes
= 3,507 Gbps (assuming 100% network utilization)
3,507,000 months of TV (stream encoded at 1 Mbps) (292,000 years)
64,944 months of Blu-Ray DVD (max std 54Mbps) (5,412 years)
POP QUIZ 2007 OnlineBIG IS AN EXABYTE?
351 months - HOW Radio Site Traffic (29 years)
20 months of 2007 YouTube traffic (1.7 years)
1 months of P2P traffic


How to Deliver an ExaByte : Web 1.0

Client-Server CDN 1000 PB/Mo

6.5 Tbps peak

~70,000 Servers

60-70 MWatts

• http:// or ftp:// • Content distributed to
servers at the network
• File requested from +
edge
delivered by a server
• Reduces load on central
• Linear Scalability
servers and speeds content
• Foundation of modern delivery to end users
internet
• Provides one-stop shop to $20 Mbps
1st
• Foundation of assure consistent levels of
generation CDNs content delivery $130M Monthly


How to Deliver an ExaByte: Web 2.0
P2P Hybrid P2P/HTTP

• e.g., BitTorrent DNA
• More Efficient
• Optimized for large file
• Users decide what content
delivery
is popular
• Server provides addresses
• Popular content is
of peers AND a download
accelerated the most
server
• QoS of download server is
only ever improved by
peers


Big CDN

1M – 5M 100K – 500K 10K – 50K 1K – 5K 1 – 100
>10M
5K – 10K 100 – 1K 0
5M - 10M 500K – 1M 50K – 100K


A Network of Participation

1M – 5M 100K – 500K 10K – 50K 1K – 5K 1 – 100
>10M
5K – 10K 100 – 1K 0
5M - 10M 500K – 1M 50K – 100K


The Evolving World of Content

con
sum
er NAS

BitTorrent SDK
BitTorrent DNA DMA Game console
Router

BitTorrent.com STB

rnet
DVR DVD

inte
• New internet
content providers

• New rich internet
content

© 2007 BitTorrent Inc.

BitTorrent’s Mission

Deliver the content that entertains and
informs the digital world


Consider Search
Google: 500,000 – 1M+ servers
$4.5B in cumulative capex at 21% of Q2 net earnings (Morgan Stanley)

And yet, still not a great experience today
Not contextual
Does not see the “dark web”
Not personalized
Not localized
Not dynamic (cannot keep up with Web2.0
applications)

How can users participate and make search better?
How can users participate and make search better?

Conclusions
The best applications involve user participation
Users are contributing to all aspects of the application
Including the infrastructure of the application
As developers, consider how users will contribute to
your application
Content
Code
Computing power
Harness the power of participation and multiply your
ability to deliver a rich and powerful application.


“Thank You”

klinker@bittorrent.com
November 16, 2007

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