Case study describing a recent stickybits promotion.

1. 12/01/2010
Sections Altoids + iTunes card giveaway
case study:
2 Overall Statistics
• On November 17, stickybits ran a promotion for a free $10
Social Engagement iTunes gift card to the first 1,000 people that scanned an
3
Altoids tin.
Scanning Locations
4
• In a matter of hours, all cards were given away. In less
than 24 hours, there were more than 1,600 total scans,
1,339 unique scans, 349 wall posts and hundreds of shared
links from users in 23 different countries.
• The result: when giving a highly valuable promotion to a
large set of users, there is a high and instant engagement
with the products involved in the promotion.
• The following study dives into the analytics generated by
the promotion as well as a few interesting findings.
• For more information, contact brands@stickybits.com

2. Campaign Performance
“I love Altoids!” -
@kess1573
Stickybits announced the
with their friends once they
promotion to our users through an 1,623 scans received a loser message.
email blast, our blog, Twitter and
Facebook. 1,339 unique 349 posts were added to
the Altoids wall and
Some people luckily had Altoids 349 wall posts viewable through the
nearby, but most did not. In order
stickybits app. They
to be one of the first, there was an
promotion there was a small ranged from praise, to
important time element involved.
delay and then the largest spike photos of altoids, to
If they wanted to win, they had to
of the promotion. It was in that passionate comments of
get to an Altoids tin as fast as
spike that the promotion sold people’s love for Altoids.
possible. Some planned it as part
out.
of their shopping, but others went There was a high level of
out of their way to gain access to Scanning continued even after sharing, which we will
them. all the iTunes gift cards were move on to next.
awarded, although users
From the data above, we can see
stopped sharing the promotion
that right after we announced the
2 stickybits / November 23, 2010

3. Social
Social Engagement
Engagement
Many people didn’t scan just once. They continued to
Thank you Apple
come back and engage with the stickybits community in a
conversation around Altoids. With stickybits’ built in sharing,
iTunes & stickybits for
the promotion spread like wildfire through twitter and by
my $10 gift card for
word of mouth. scanning an Altoids tin!
W00t! - @Joltrast
Big love to @altoids
and @stickybits for the
Itunes gift card
yesterday! Did you get
yours? - @ed_peterson
3 stickybits / November 23, 2010

4. Scanning Locations
United States
It didn’t surprise us that most of
our scanning came from the US.
However, we did not restrict the
promotion to only the US.
The result: Altoids were scanned
in 32 different countries, including
England, Germany, Australia,
Singapore, New Zealand, Israel,
South Korea, and yes, even
Pakistan.
Europe New Zealand
Pakistan
4 stickybits / November 23, 2010