AIESEC Sydney had a successful first half of 2011 with various events and initiatives that helped develop members and raise exchange program signups. Their financial portfolio improved income by 18.4% through cost cuts and business relationships. Events included a member induction conference, alumni night, gaming night, and a regional conference. Exchange programs had the highest signups in the nation with 388 applications and 25 exchanges realized. Marketing efforts like merchandise, pamphlets and social media helped raise brand awareness. Project SLAP worked to raise language teacher exchanges.