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The Efficient Event
Find Savings with Excellent Event Management
                Brad Hunter
           brad@schooldude.com
                  Join the Conversation
                  www.twitter/schooldude
                  #SavingsSummit
Cost Recovery Study
                                   Analysis of 1,000+ school districts, colleges 
                                     and private schools, including interviews
                                   Focused on how educational professionals are 
                                     coping with
                                         – Demand for community use of school facilities
                                         – Financial burdens on budgets and operating 
                                           staffs due to the growing use of school facilities 
                                           by the community
                                         – Sentiment that school facilities should be used 
                                           more frequently because taxpayers and other 
    RECOVERING COSTS FOR THE               stakeholders have invested billions in these 
 COMMUNITY USE OF OUR SCHOOLS:
A White Paper Examining the Successful     assets
   Implementation of Cost Recovery
       Programs in our Schools.
Event Scheduling is Complicated!
Is Your Process Efficient?
60% of schools experience time wasted related 
  to event management coordination and 
  communication problems.
  – Interruptions – phone calls, emails, drop ins
  – Paper forms and calendars
  – Keeping all parties informed about event 
    approvals and schedule changes
  – Coordinating internal event resource personnel
  – Data entry and manually generating invoices
It is also very Costly!
What does it Cost?
What measures are schools taking to 
offset the impact of rising costs?
• Implementing energy conservation measures
• Restructuring transportation programs such as bus
   routing or cutting back on student and staff trips
• Cutting supply and textbook purchases
• Hiring freezes or eliminating positions
• Eliminating or modifying athletic events and offerings


                                             Source: AASA Survey
Community Use getting press…
Newspaper Publisher’s opinion:
“While many are making the argument that the school district is 
robbing Peter to pay Paul, we believe it is fairer to charge those 
actually using the facilities more than to spread the increasing cost 
of facility use across the community through taxation. 

With teachers having to pay out‐of‐pocket for classroom supplies, 
schools not having enough money to purchase necessary books and 
the school district more heavily relying on the fundraising efforts, it 
is no longer feasible for groups not affiliated with the schools to use 
district facilities without paying enough. 

We do encourage the school district to be sensitive to community 
groups' needs and just recover the costs of facility use, not make a 
profit.”
Good News!




Excellence In Event Management is Achievable 
Best Practices 
•      Identify an Advocate
•      Create a Policy
•      Start Small and Gain Buy‐in 
•      Automate Processes
•      Identify Potential Risks
•      Recover Your Costs*



*We’ll talk about more later 


                                Source: Recovering Costs for the Community Use of Our Schools
                                    © Copyright 2008 SchoolDude.com, Inc. All rights reserved.
Advocate: A Lot To Think About
•   Is your building policy up to date?
•   Is your building policy working?
•   Are you recovering the costs of events?
•   Are the correct people involved?
•   What is your relationship with the community?
•   Are events a drain on your already limited 
    resources?
Best Practices 
•      Identify an Advocate
•      Create a Policy
•      Start Small and Gain Buy‐in 
•      Automate Processes
•      Identify Potential Risks
•      Recover Your Costs*



*We’ll talk about more later 


                                Source: Recovering Costs for the Community Use of Our Schools
                                    © Copyright 2008 SchoolDude.com, Inc. All rights reserved.
What is Your Policy
Sample from: http://www.schooldude.com/resources/
• Community groups may be permitted to use School District 
facilities for educational, cultural, civic or athletic purposes 
when such use will not interfere with school programs and is 
not dangerous or detrimental to the public welfare. 
• A facility user or rental fee, approved by the Business 
Manager of School District, will be charged to help defray the 
cost of using School District facilities and to preserve the 
education budget. 
• The priority of building use is set forth below with Group A 
having first priority and Group D having last priority.
Start Small – Gain Buy In

• How do you get started?
• Build support with Site Contacts – How do you 
do it? Which site do you start with?
• Distribute Event Management – balance 
between what can be centralized and distributed
• Establish Presence at event – Do you do that 
now? Why do it?
Automate Requests
            Who can make a 
            request? 
            • Internal Users
               – Faculty/
                 Admins.
               – Teachers/
                 Professors
               – Athletics
            • External Users
               – Community 
                 Groups (via 
                 CommunityUse)
Automating EMS Settings
• Automatically 
  set rooms to 
  occupied 
  status
• No longer 
  have to 
  gather a 
  calendar and 
  do overrides!
Identify Potential Risks
Public Relations
   – Inconsistent practices/procedures/policies
   – Double booking
   – Failure to notify school staff of event
   – Canceling an event due to maintenance issue
   – Making it difficult to use school facilities
   – Failing to communicate expectations
   – Not knowing who is in the buildings
Identify Potential Risks
Personal Injury
   – Activity not appropriate for area being used
   – Inadequate supervision
   – Equipment / area poorly maintained
   – Infrequent inspection of areas
Identify Potential Risks
Property Damage
   – Activity not appropriate for area being used
   – Inadequate supervision
   – Equipment / area in poor condition
   – Infrequent inspection of areas
   – Knowing when the damage occurred
   – Inadequate insurance coverage
Recovering Your Costs




  Source: Recovering Costs for the Community Use of Our Schools
      © Copyright 2008 SchoolDude.com, Inc. All rights reserved.
Develop Tiered Fee Structures
Establish a simple 
fee structure:
–What type of 
 group? (Non‐profit vs. 
  For‐profit?)
–What type of area? 
  (Gym vs. softball field?)
–What type of 
 facility? (Elementary 
  school vs. arts center?)
So what’s the opportunity?
• Average $15.65/student – Cost Recovery
   – Top 10% > $28.62
   – Bottom 25% < $1.52
                  Invoice/Student (2009)
  $200

  $150

  $100                                     Total
                   $15.65
   $50

    $0
How much $$$ could you be 
recovering?
Cost Recovery Over Time
Size Doesn’t Matter!
Fairfax County Public Schools, VA
• 164,000 students
• 250,000 annual events
• $3.1M recovered costs
Tamalpais Union, CA
• 3,900 students
• 4,000 annual events
• $240K recovered costs
The Costs?
A minimum of $106,000
The average 3,000 student 
  institution would charge less 
  than $40,000
How would you translate this?
   – Equals a cost of over 
     $50/student
   – How many salaries could this 
     fund?
   – How many textbooks could this 
     have provided?
   – What programs or services could 
     this have saved?
Resources
SchoolDude’s Whitepaper:  
  Recovering Costs for the Community Use of Our Schools  

Don’t miss these webcast archives:
   – Roadmap to a Successful  Event Management Program
   – More Efficiently Manage Community Facility Requests
   – Find Savings by Integrating BAS and Facility Event Schedules
Don’t miss these helpful tools:
   – Sample facility use fee structures
   – Sample bill rate sheets
   – Sample facility use agreements / applications
Cost Recovery Study
                                   Analysis of 1,000+ school districts, colleges 
                                     and private schools, including interviews
                                   Focused on how educational professionals are 
                                     coping with
                                         – Demand for community use of school facilities
                                         – Financial burdens on budgets and operating 
                                           staffs due to the growing use of school facilities 
                                           by the community
                                         – Sentiment that school facilities should be used 
                                           more frequently because taxpayers and other 
    RECOVERING COSTS FOR THE               stakeholders have invested billions in these 
 COMMUNITY USE OF OUR SCHOOLS:
A White Paper Examining the Successful     assets
   Implementation of Cost Recovery
       Programs in our Schools.
Remaining Questions?
Contact Us!

Brad Hunter                  Friend us on Facebook
                             www.facebook.com/schooldude
Regional  Manager
                              Follow us on Twitter
Office: 877.868.3833          www.twitter/schooldude
                              #SavingsSummit
Email: brad@schooldude.com

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The Efficient Event: Find Savings with Excellent Event Management (from ASBO MD & DC Savings Summit)