2009 Conference Round Up

2009 Conference Round-Up

MCN 2009, Portland
November 13, 2009

This session, including the discussion and Q&A segment, is
being broadcast live, and archived for future public access
online.

Please use the audience microphones for your questions
and comments.

Tweet comments and questions using the #mcn2009
hashtag.

7-minute presentations:

Nik Honeysett on TED
Beth Harris & Steven Zucker on CAA & THATCamp
Diane Zorich on WebWise
Paco Link on SxSW
Bruce Wyman on Museums and the Web
Nancy Proctor on SI2.0
Douglas Hegley on AAM
David Green on Americans for the Arts
David Porter on Western Museums Association

Elitist B***s***?

or

Inspirational Experience Worth Every Penny?

Technology | Entertainment | Design


Annual Conference

Long Beach California
1,000 attendees. Sell out.
4 days, 50 speakers @ 18-mins.


TEDGlobal

Twin conference Oxford,
UK.
Same Format

Annual Conference


TEDIndia

One-off just wrapped in TEDGlobal

Mysore, India Twin conference Oxford,
(“celebrating and exploring UK.
the beckoning future of South Same Format
Asia”)

Annual Conference


TEDIndia


Asia”)

Annual Conference


TEDActive

Pauper’s version of the annual
conference - a live simulcast of
the Long Beach conference

TEDIndia


Asia”)

Annual Conference


TEDActive

Pauper’s version of the annual TEDx

conference - a live simulcast of Conference franchise
the Long Beach conference 80 planned for 2009/10 in US

How much is membership?
Basic Online TED Membership: $0
Profile page, posts, online newsletter.


TED Associate Membership: $995
You and 10 friends can watch live conference webcast



TEDActive 2010: $3,750
Riviera Hotel in Palm Springs ($1750 tax-deductible - 501 (c) 3)



TEDActive 2010: $3,750
Riviera Hotel in Palm Springs ($1750 tax-deductible - 501 (c) 3)

Full Membership/conference: $6,000
$2,000 is tax deductible. Feb 9th-13th – sold out

Are there any Freebies?
Reduced-Rate Membership: $2,000
20 offered, restricted to educational & nonprofits whose attendance would
markedly benefit the TED community


Fellowships: $0 (but you have to share a room)
Only a "small number" granted to education/non-profit backgrounds
Must "demonstrate exceptional talent, achievement or value”


Fellowships: $0 (but you have to share a room)
Only a "small number" granted to education/non-profit backgrounds
Must "demonstrate exceptional talent, achievement or value”

2009 TedPrize winners link: http://www.tedprize.org/

I Have $6,000, Now What?

Apply to register, then we’ll invite you

I Have $6,000, Now What?

Apply to register, then we’ll invite you

What have you achieved?

What are you passionate about?

What else do we need to know?

Can you share a memorable anecdote that
will tell us what makes you tick?

Worth Every Penny?
Pattie Maes/Pranav Mistry MIT MediaLabs Fluid Interfaces Group
http://www.ted.com/talks/pattie_maes_demos_the_sixth_sense.html

Tim Berners-Lee on the next Web
http://www.ted.com/talks/lang/eng/tim_berners_lee_on_the_next_web.html

Hans Rosling: Let my dataset change your mindset
http://www.ted.com/talks/olafur_eliasson_playing_with_space_and_light.html

David Merrill, Inventor of Siftables, interactive mini-PC tiles
http://www.ted.com/talks/david_merrill_demos_siftables_the_smart_blocks.html

Ed Ulbrich: Digital Domain, How Benjamin Button got his face
http://www.ted.com/talks/lang/eng/ed_ulbrich_shows_how_benjamin_button_got_his_face.html

Ken Robinson: Schools kill creativity
http://www.ted.com/talks/lang/eng/ken_robinson_says_schools_kill_creativity.html

Beth Harris and Steven Zucker
on CAA and THATCamp

2009 Conference Roundup
Beth Harris, The Museum of Modern Art
Steven Zucker, FIT/SUNY

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SXSW 2009
Interactive Conference and Film Festival

Paco Link
Senior Media Producer
Collection Information and Access
e J. Paul Getty Museum

Sunday, November 22, 2009

SXSW Interactive Conference
- Discovering new ideas is the underlying theme to the
entire event
- Wide variety of programming that focuses as much on
creativity as it does on technology
- 200 sessions in 19 parallel tracks
- 13,000 registrants


Ubiquitous Computing
- Augmented Reality
- Interaction with surfaces
- Gentle humanization of interfaces


Neocartography
- Google just passed MapQuest as the main supplier of online mapping data
(60%)

- ematic Mapping: Oakland Crimespotting

- Push back from open source community = access to underlying data

- Open Street Map = Free Wiki World Map

- Travel Time and House Price Map

- Animation of OSM growth in 2008


SXSW 2009 Film Festival
- 104 Feature Films
- 54 World Premiers
- Nine theaters showing lms continuously for seven days
- Tends to feature American indy lmmakers


How this applies to museum media
- Learn how documentary lmmakers use emotional
engagement
- Study production and post-production techniques
- Let this be a positive in uence on your projects


Objecti ed
Duration 1:45


e Way We Get By
Duration 2:10


RiP: A Remix Manifesto
Duration 2:30


e End
ank you!


Bruce Wyman on Museums and the Web

Smithsonian 2.0
Jan 23-24, 2009
Washington, DC

What it was

• 2 days
• Initially 30 ‘digerati’ + 30 staff; extended to more staff
through webcasting and at specific points in the program

What it was

• 2 days
• 4 keynote presentations; 1 limited to National Board

What it was

• 2 days
• Digital fair (show & tell)

What it was

• 2 days
• Break-out sessions

What it was

• 2 days
• Behind-the-scenes tours for digerati

What it was

• 2 days
• Behind-the-scenes tours for digerati
• Facilitated by Booz Allen

Goals for SI 2.0
• Identify how to move toward a "Smithsonian 2.0."
• Engage younger generations with our collections and our
knowledge.
• Fulfill the Smithsonian's 19th century mission - "the increase and
diffusion of knowledge” - in a 21st century way…
• for the benefit of all Americans and people around the globe.

Goals for SI 2.0
knowledge.
• Give Smithsonian staff a chance to learn from “Digerati”

Goals for SI 2.0
knowledge.
• Evaluate Smithsonian vision, challenges, and current levels

Goals for SI 2.0
knowledge.
• Increase access, visibility and audiences through 2.0/SM

Goals for SI 2.0
knowledge.
• Increase access, visibility and audiences through 2.0/SM
• Discuss an initial vision of Smithsonian 2.0 – what Smithsonian
might look like in the years ahead and how it would operate

Keynote: Bran Ferren
Principal, Applied Minds, Inc.
• Are museums a fad? Will the Smithsonian be useful in 10 years?
• Diffusion of knowledge is done by the Internet, not by SI; in many
ways, Google is our biggest competitor.
• When did the interpretation of SI’s mission become building
buildings and sticking stuff in it?
• The importance of dialogue
• Inventors are always clueless; so is the market.
• Storytelling is SI’s fundamental skill
• User-generated content is the single biggest force in our 2.0 world
• Give away the entire collection to the American people

Keynote: Chris Anderson
Editor-in-Chief, Wired
• Don’t be afraid to generate content, ideas & initiatives in quantity: though
many will fail, some will take root, flourish and advance our mission.
• Focus on relevance over quality: quality is in the eye of the beholder, and
is closely tied to relevance to the beholder’s interests/values/needs.
• Enlist ‘citizen curators’: The best person to curate any single object
probably doesn’t work for you.
• The 20th century was defined as a curatorial century. The 21st century
will be one of abundance. (sins of omission/commission)
• The Smithsonian can become the Wikipedia of the physical world.
• Do less talking, more enabling and curating conversations

Keynote: George Oates
Founder, Flickr Commons
• Imagine Smithsonian 1.0… this takes us to Smithsonian 2.0.
• 5 years; 3 billion photos; 100M geo-tagged on map.
• Above all, Flickr is made of people.
• Active, engaged, large community.
• 3 simple objectives: Increase access to public photography archives,
gather information about them, share feedback with the institution
and the web.
• Challenge: The Smithsonian is enormous! Solution: start small.
• This is a hugely exciting time to be in the Smithsonian… in the
openness.
• Collaborate pan-instutitionally, e.g. a collection of all objects
from 1950

Keynote: Clay Shirky
Author, Here Comes Everybody
• It is all about collaboration.
• Don’t be afraid of things you don’t understand.
• The Internet has lowered transaction costs to near-zero – for everyone.
• Every artifact is a latent community (e.g. Flickr)
• Be a platform where people meet and create value for each other.
• When you implement new forms of sharing it will change the
dynamic within that institution.

Break-out Sessions

1. Audience and the Online Experience
• Colleen Macklin: “Don’t be stingy!”
2. Next Generation Learning
• Teenagers want access to ‘cool old people’ –and we have a lot of
those!
3. Emerging Business Models
• Least successful: couldn’t see past the obstacles

4. Fostering a Culture of Innovation
• “Working subversively is how change happens at SI.”

Closing Plenary:
What Should Smithsonian 2.0 Look Like?

Closing Plenary:
• Bob Kupbens: don’t settle for “We tried that 10 years ago and it’ll never
work.” Or hide behind lack of funds, staff etc.

Closing Plenary:
• Kenny Lauer: Dialogue is the most important word to take away: how can
SI develop it, be part of it?

Closing Plenary:
• Be curators of wonder.

Closing Plenary:
• George Oates: The people already trust SI and want us to succeed.

Closing Plenary:
• Merrilea Mayo: In the era of on-demand learning, redefine the concept of
dissemination of knowledge – not just access to but engagement with
knowledge…

Closing Plenary:
knowledge…
• Daniel Cohen: Every curator should have a blog.

Closing Plenary:
knowledge…
• Daniel Cohen: Every curator should have a blog.
• Dave Asheim: Change or else…

Outcomes & Recommendations
• Make more of the collections available online

• ‘Digitize’ the people and stories behind the collections

• Understand customers and visitors better through increased
dialogue with them

dialogue with them
• Senior leadership, curators, etc. need to enable and enact the
culture change.

dialogue with them
culture change.
• Take risks and experiment with new technologies and
processes; determine what is “good enough”

dialogue with them
culture change.
• Take risks and experiment with new technologies and
processes; determine what is “good enough”

Lee Rainie: Read Michael Edson’s SI Web & Digital Strategy position
paper: much of what had been said by the outside experts had also
already been said by SI staff. We have the experience, expertise and
smarts to do this in-house.

Follow-up so far
Vicki Portway: Lots of SI staff would benefit from what has
gone on at this event, and would have liked to have participated
more. How can we ensure that they get involved?

• Smithsonian 2.0 website & blog
• YouTube videos
• Web & New Media Wiki & Strategic Plan
• SI Web & New Media FAQ
• Smithsonian 2.0 Forum, April 21:
• American Art 2.0
• NMNH senior management lunch
• NASM social media gathering – included other museums & staff meeting
• SI 2.0 fund

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David Green on Americans for the Arts

1996 { American Council on the Arts
National Assembly of Local Arts Agencies

2005 Arts & Business Council

The arts as a resource for local community issues

Suquamish Canoe Family

Maria Bauman and
Jawole Willa Jo Zollar of Urban
Bushwomen

Pressure on
“not to waste this crisis”

Arts answers may not be "nice" or what
civic partners expect.

Storytelling

Documentation key to progress
-“In God we Trust, but everyone else bring
statistics” (Bloomberg)

-“If you aggregate enough stories, you get statistics.”

-Listening exercise

-Vancouverʼs “Creative Conversation Day.” -
www.Vancouver.ca/createcity

Urban Bushwomen

Session demonstrating their own methodology

Performance ! Outreach !
Community Engagement !
Co-creating a performance.

Stories+Theory+Policy+Practice.

Insinuate Creativity into Government

How re-granting agencies can ﬁnd
non-arts Federal and State funding

David Porter on Western Museums Association

“WMA has a people-scaled conference that lets everyone talk across job
descriptions in museums. It provides an opportunity to get a holistic view of
the field, and therefore better comprehend how museums function. It's not
uncommon for a director and an emerging professional to have a
conversation.”

Susan Spero, JFK University Museum Studies Professor.

A RISING TIDE:SUSTAINABLE PRACTICES: GREEN & BEYOND
SAN DIEGO 2009

Highlights of the Western Museums Association
TRADITION: 75 Years Old
INDUSTRY-FOCUSED: A professional museum workers
association
OPEN AND ENCOURAGING:
Socialization
Professional Development
Large Enough to Matter: Small Enough to “See Yourself in
the Picture”

Core Values of the
Western Museums Association

Excellence Trust
Leadership Inclusion
Collegiality Sustainability
Fun

INDUSTRY-FOCUSED

•Hands-on Activities at Conferences
•Strong discipline support- ie registrars

OPEN AND ENCOURAGING

A Place for New Leaders: Lisa Sasaki, Japanese
American National Museum, Spearheads
Sessions on:
•Engaging Diverse Audiences
•Encouraging Innovation & Institutional Change


New Online Presence-Westmuse on
Wordpress & Facebook Realtime Twitter
Developed by New Leaders and Old Guard,
Collaborative, Diverse Subject Matter


Strong Presence by Native Museums
“The Buffalo in the Room: Talking about the
Tough Stuff at Native Museums”

WHAT IS INCLUDED IN THE CONFERENCE

* Educational sessions for varied audience of museum disciplines

* Motivational General Sessions-
Bob Welch, a storyteller and writer on Why History Matters
Miranda Carroll – Curating the Museum of Islamic Art -Qatar

* Affinity group lunches and informal meetings

* Behind the scenes tours and social activities at area institutions
Afternoon at Balboa Park – Exhibit Critique/Insider Tours

WHO ATTENDS THE CONFERENCE?
Museum professionals from all segments & disciplines

Executive Directors and trustees
Registrars, Curators, Exhibit designers
Educators
Vendors- Shippers, architects, fabricators, insurers, tech tools
Development, Marketing and communications
Students and emerging professionals
Diverse ages, experience levels, institutional sizes and types.
Ethnically based and tribal museums
Other organizations- BCMA and AAM

WHAT WERE CONFERENCE HIGHLIGHTS? SESSIONS? MOST
INTERESTING PEOPLE?

Culture Wars in the Gulf—The Emir of Qatar. The Louvre. Values.

USS Midway Masquerade

Tim Hart- Getty Institutional Research Metrics

John Maccabee- City Mystery ARGs “Ghosts of a Chance”

Stephanie Almeida- Boise State's EdTech Island in SL

Wanda Chin & Terry Dickey- 30 Years Alaska Museum of the North

WHAT WOULD I CHANGE ABOUT CONFERENCES?
Like many non-profit organizations around the country, the WMA has
felt the strain of the national recession- the conference is no
exception. The Conference/Hotel model isn't working.

The cost $250 registration, room nights and airfare easily totals $
1,000 and is not affordable for many of our members.

Although WMA has been careful to monitor expenses and project
income, the organization has experienced significant shortfalls in
revenue for 2009. Based on this shortfall, WMA began restructuring
and that will take place over the next few months.

Response by Bruce and Diane:
Trends, Highlights, Issues

Discussion and Questions:
How can we keep up with the information overload?
How do we prioritize conference attendance, as
organizations and individuals?

Keeping up when you can’t attend

1) Conference website
2) Twitter
(Use the hashtags and Twitter lists. If you don’t know the hashtag, just ask. Someone will answer.)
3) Blog reports
(If you don’t know who’s blogging, use Twitter to ask. Someone will answer.)
4) Archived video, slides, and Tweets
(If the slides aren’t posted, just ask. Often, this is enough to convince/remind presenters to share.)

2009 Conference Round Up

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