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Design Business Bootcamp
- 3. Who Am I?
- 8. Who Are You?
- 9. Freelancer?
- 10. Studio Owner?
- 11. Manager?
- 14. Our Problems
- 15. I asked almost 700 designers
- 17. The Economy
- 18. Paid Less to Do More
- 19. Commodity
- 20. Sales is Hard
- 22. Unsure Future
- 24. Starting a Studio Why Have a Business?
- 25. Starting a Studio Some Bad Reasons
- 26. Starting a Studio “I want to be a great designer”
- 27. Starting a Studio “I want to be famous”
- 28. Starting a Studio “I want to be free to design my way”
- 29. Starting a Studio “I want to make more money”
- 30. Starting a Studio “I want to have more security”
- 31. Starting a Studio The GOOD Reasons
- 32. Starting a Studio “I am needed”
- 33. Starting a Studio “I like people”
- 34. Starting a Studio “I am decisive”
- 35. Starting a Studio “I am cool (under pressure)”
- 36. Starting a Studio “I am a self starter”
- 37. Starting a Studio “I am well organized”
- 38. Starting a Studio “I understand business and business people”
- 39. Starting a Studio “I like to lead”
- 40. Starting a Studio “I want to sell”
- 41. Starting a Studio “I am willing to learn”
- 43. Why Now?
- 44. Why Not!?
- 47. 1. Adequate Training/ Experience Work for as many other studios as you can!
- 48. 2. A Plan A business plan can outline your future as a business.
- 49. 3. Startup Finances Have capital to start from, or a few clients “in the bag”.
- 50. 4. Professional Guidance Rely on professionals to help you make business decisions: lawyer, accountant, insurer.
- 51. 5. A place to work Home, co-working, digital wandering all work these days.
- 52. Startup Essentials “When we fail to plan, we plan to fail.”
- 54. What Is Your Mantra?
- 55. What Is Your Mantra? A short, descriptive sentence that sums up what your company is all about.
- 56. “Can your secretary tell you what it is? If so, then you’re onto something meaningful and memorable. If not, then it sucks!” - Guy Kawasaki
- 57. “Don’t be evil” - Google
- 58. “Peace of mind” - Federal Express
- 60. What Is Your Mantra?
- 61. Protect Your Ass
- 62. Protect Your Assets!
- 63. Sole Proprietorship • Unlimited liability • If you can’t work, there is no income. • Clients like corporations.
- 64. Partnership • Liability is split. • If one partner leaves, the business dissolves. • Decisions must be unanimous.
- 65. Corporation • Liability is limited to the corporation. • Can outlive an owner. • Tax benefits. • Can be transfered/sold.
- 66. The Quality Triangle
- 67. Scope
- 68. Time
- 69. Cost
- 71. Sales = Fear
- 72. Sales ≠ Fear
- 74. • Style
- 76. • Style • Creativity • Experience
- 77. • Style • Creativity • Experience • Attention to detail
- 78. • Style • Creativity • Experience • Attention to detail • Speed
- 79. • Style • Creativity • Experience • Attention to detail • Speed • Chemistry
- 80. Who is an Ideal Client?
- 81. • Good fit
- 82. • Good fit • Few negotiations
- 83. • Good fit • Few negotiations • Appreciate You
- 84. • Good fit • Few negotiations • Appreciate You • Trust your opinion
- 85. • Good fit • Few negotiations • Appreciate You • Trust your opinion • You enjoy them
- 86. • Good fit • Few negotiations • Appreciate You • Trust your opinion • You enjoy them • Profitable
- 87. Target Clients
- 88. Define who your clients are first, and then go get’em.
- 89. •list the industries you like
- 90. •list the industries you like •define ideal traits
- 91. •list the industries you like •define ideal traits •make a targeted list
- 94. Set Expectations + Define Objectives
- 97. Be Honest
- 98. Marketing Tools
- 99. Leave Behinds
- 102. Blog
- 105. Blog
- 107. Build a Web App
- 109. Give Away Your Work
- 111. Start a Conversation
- 115. Write an Article
- 117. Help a Reporter Out
- 119. Use Press Releases
- 122. Implementing the Personality Social Network Profiles
- 123. Implementing the Personality Social Network Profiles
- 127. Email
- 129. Start an E-zine
- 131. Implementing the Personality E-zine
- 133. Implementing the Personality Comments
- 135. Focus on the Message
- 138. Remove the Bullshit
- 139. No Sales Speak
- 140. Stay Consistent
- 141. Listen to Feedback
- 142. Be Humble
- 143. Have Fun
- 144. Future Planning
- 145. Decide Where You Want to Go!
- 146. WORKSHEET: Future Planning Worksheet
- 147. Keep a Playbook For every project log the total hours, players, profit/loss, things learned, strengths, weaknesses, and so on. This will help you and your employees understand what projects you like and why.
- 148. Future Planning
- 149. Know Your Exit Strategies • sell out • be absorbed • retire and close
- 150. Sup Imp er ort ant ! Under Promise
- 151. Lik e fo Rea r lz! Over Deliver
- 152. There is no such thing as luck, the future is what you make it!