This was presented in an evening session during the North South Platform Meeting 2010. It was created in September 2010. Due the the fact that online social media changes so rapidly, some of the facts on SCI and facebook are outdated. However, there is still some important information that can be used by branches who would like to see why and how to set up a facebook page.

1. facebook
Róisín Traynor 30th July 2010

2. Contents:
• How other organisations use facebook PAGES
• Case Study – Doctors Without Borders MSF
• How other volunteer organisations use facebook
• Other non-profit PAGES worth checking out
• How SCI IS uses facebook
• SCI Branches and facebook
• Create a PAGE
• Why bother?

3. How Other Organisations Use
Facebook PAGES
Contents:
Social Media Examiner Australian Youth Climate Coalition
Mashable International Climate Movement
Unicef The Humane Society of the United States
Starbucks (RED)

4. Landing Page for Non-Fans
eg. Social Media Examiner
Non-fans are directed
to a “landing page”
with a welcome video
about social media
examiner.
Non-fans are
encouraged to click
the “like” button.
This is done by
adding the “FBML”
tab

5. Landing Page for Non-Fans
eg. Mashable
Or you can insert image of “like” tab and your logo,
and include some information about who you are.

6. Wall Posts
eg. UNICEF
Fans can choose to view
wall posts from
UNICEF+others/UNICEF/
Just Others
This means your wall
can look professional
and interactive at the
same time

7. Video Tab
eg. Australian Youth Climate Coalition
Insert a video tab
(youtube/vimeo) so your
account is embedded in
your facebook page

8. Photo Tab
eg. Green Festivals
Here you can see Green
Festivals have inserted their
flickr photos account into
their facebook PAGE.
You can insert a photos tab
(flickr/picasa/photobucket)
so your photos account is
embedded in your facebook
page

9. Blog
eg. International Youth Climate Movement
Insert a blog into the
notes section of your
page. This can be an
external blog which is
automatically updated
in your Notes section

10. Links to Branches
eg. The Humane Society of the United States
By clicking on a country
you are brought to the
facebook PAGE of that
branch

11. Links to Branches
eg. Starbucks
Starbucks also does this
well by including an
interactive map

12. Be Interactive
eg. (RED)
(RED) asks people to
upload their photos for
“photo of the week”,
This creates interaction,
and gets your page
more photos, people
love photos ☺

13. Case Study
Doctors Without Borders (MSF)
http://www.facebook.com/msf.english

14. Doctors Without Borders (MSF)
http://www.facebook.com/msf.english
Take a look at the facebook PAGE of MSF and you will see the following sections.
MSF is a good example of a non-profit who makes the most out of facebook.
Take Action About
The info page of facebook cannot be changed
Visit our starved for From the: MSF
and must be kept visible on the toolbar.
attention petition Youtube Channel
MSF have inserted an “about” tab where they
View MSF Videos Featured: Blog
have a short intro to their organisation, their logo
Follow MSF on Twitter Featured: Quiz alongside images.
Browse MSF on Flickr Featured: Poll
Offices Support MSF
MSF have an “Offices” tab where you can see
the website addresses of all their branches To encourage donations MSF created a tab
asking to support MSF. Under “donations” they
explain how you can donate, why you should
donate, and what donations have achieved so
Notes far.
The Notes section gives them a place to show They also include “Work with MSF” which shows
their blog. how you can volunteer with MSF.

15. How Other Volunteer Organisations
use facebook

16. Volunteer and Community Tab
eg. VSO www.facebook.com/vsouk VSO created a
“volunteer” tab,
where you can
easily see how
you can
volunteer,
donate, or act
now.
In their “VSO
Community” tab
you can read
blogs from
volunteers and
search related
VSO facebook
pages

17. Other PAGES Worth Checking Out

18. http://www.facebook.com/redcross http://www.facebook.com/nonprofits
Great landing page Tells you what you need to know to improve
Interactive map to find local branch the facebook page of a non-profit
“Other Pages” tab with logo and link to local
branch pages
Causes
http://www.facebook.com/ChildFundInternatio http://www.facebook.com/nonprofitorgs
nal Find out what other non-profits are up to on
Great landing page their social media sites
Causes
Wall posts encourage interaction with
questions, polls, etc.
http://www.facebook.com/oxfamamerica
http://www.facebook.com/one.laptop.per.child
Landing page provides space for you to “join
online community”, Great landing page
“visit website”, “donate”, “show oxfam gifts” See video on “more about..” tab
“twitter” tab
“Youtube” tab
Causes

19. How SCI IS Uses facebook

20. Service Civil International Facebook Page
www.facebook.com/servicecivilinternational
SCI IS page has a name
which makes it easier
for people to find it ☺

21. Service Civil International Welcome Page for Non- Fans
When non-fans search for SCI IS on facebook they are brought
straight to this Welcome Page
SCI IS asks non-fans to “like” its
Facebook PAGE
SCI IS asks non-fans to visit the
SCI IS website

22. Service Civil International Notes Page
Last Minute Volunteer Places
SCI IS keeps Notes updated on
volunteer places in camps
Volunteers can look here
for information on last minute
camp availabilities.

23. Service Civil International Favourite Pages
When a branch or a partner organisation
etc has a facebook PAGE the SCI IS PAGE
can add this to its “favourite pages”. In
this way the branches and partners etc are
all connected and can be easily found by
volunteers.

24. SCI Branches and facebook

25. • 25 Branches Active on facebook
• 11 are set up as a “person”
• 11 are set up as a “group” (this was the best type to
use before facebook PAGES was created)
• 6 branches have a “page”
• 2 branches have more than one
(person/group/page)

26. List of SCI Branches and their Facebook Pages/Groups/Person profiles
1. SCI Austria 8. IVS Great Britain 15. ID Norway 22. IAL Sweden
Person Page Group Group
Friends: 372 Friends: 825 Members: 57 Members: 235
2. SCI Belgium 9. Útilapu Hungary 16. SCI Poland 23. SCI Switzerland
Group Group Group, Members: Person (mostly
Members: 66 Members: 128 126 private)
Person, Private Friends: 414
3. VIA Belgium 10. VSI Ireland 17. SCI Romania 24. SVIT Ukraine
Person Person Group Group
Friends: 458 Friends: 552 Members: 116 Members: 243
4. CVS Bulgaria 11. SCI Italy 18. SCI Slovenia 25. VCV Serbia
Person Person, Friends: 685 Page Page
Friends: 301 Group, Members:318 Likes: 99 Likes: 1,348
Person, Friends: 482
5. KVT Finland 12. SCI Malaysia 19. SCI Catalunya
Page Group Group
Likes: 211 Members: 402 Private
6. SCI France 13. SCI Nepal 20. SCI Madrid
Person Person Person
Friends: 730 Friends: 201 Private
7. SCI Germany 14. VIA Netherlands 21. SCI Sri Lanka
Page Group Page
Friends: 286 Members: 81 Likes: 36

27. Create a Page

28. • facebook recently created “facebook pages” to make it easier for
people like us to use facebook and interact with fans.
• More than 20 million people connect with PAGES every day.
• Facebook PAGES are a free product for organisations and public
figures to connect with people on facebook in an official, public
manner. With over 400 million global users on the site every month,
PAGES have created more than 5.3 billion connections.
• PAGES give you more control with content and design.
• PAGES give you “insights” so you can see what type of person –
age/nationality etc, is interacting with your page.
• It’s easy to change a group/person into a PAGE.
• You will NOT lose your members/friends/fans. Contact facebook and
they will move these over to your new PAGE.
• Make sure to delete your old group/person etc.
• See “facebook pages manual” to see step by step how to set up a
page

29. Why Bother ?!

30. www.facebook.com/servicecivilinternational
SCI IS PAGE can be a central database for all SCI
branches, partners etc.
Multimedia SCI IS can collect and display all videos/photos – best
videos/photos of the camp/season/region etc.
Stories Space for Volunteers to share their stories through blog
Twitter Show live twitter feed re camps, how camps are going (good ☺
and bad ), last minute spaces etc.
Contact Info Clearly display details for organisations in SCI’s network
Blog Automatically update blog in facebook
Donate Donation tab, why you should donate, how to donate, where
your money goes.
Branches Be connected into the SCI network to make it easier for
volunteers to find your page and interact with photos, videos,
stories etc.
Partner Volunteers can easily find the pages of our partner
Organisations organisations

31. • SCI IS facebook page only has 644 fans (29th July 2010)
• We need to work together to create a network of SCI
branches on facebook
• As many branches as possible could have a facebook
PAGE all connected to each other and SCI IS.
• Branches can encourage volunteers to “like” their own
PAGE and to “like” the SCI IS “page”

32. Contact projects@sciint.org for more info