Notes for a one-day workshop delivered in Leatherhead for Surrey Community Action on Tuesday 29 March 2011

1. Introduction to social media Mark Walker, SCIP Regional ICT Champion for the South East

2. Communications Better Services Fundraising

4. Grow bigger ears

5. Planning your campaigns

7. Who is using the internet? Young People Older People Wealthy People Poor People People With Disabilities Geographic Communities Communities of Interest Government Business Individuals Your Colleagues Your Volunteers Your Friends Your Family Your Funders Your Partners Your Customers Your Competitors Your Suppliers

8. Who doesn’t use the internet? 10 million adults have never used the internet of which 4 million are also socially excluded [PWC 2009] Of the 4 million, 39% are over 65, 38% are unemployed and 19% are families with children. 70% of people living in social housing aren’t online – which is 28% of everyone not online [Oxford Internet Survey 2007] 70% of people over 65 have never used the internet [ONS 08]

9. A new fundraising challenge What we’re used to One application @ £1,000s What we need to learn 100s of donations @ £10

10. Charity Water

11. Grow bigger ears

12. Who Can we Hear?

13. The Sellers?

14. Or the Buyers?

15. Tuning in http://www.flickr.com/photos/richevenhouse/2012636456

16. Tweetdeck http://www.flickr.com/photos/richevenhouse/2012636456

17. Be useful http://www.flickr.com/photos/richevenhouse/2012636456

18. amaze Brighton

20. Too Little Time

21. Too Little Direction

22. Evidence

23. Patience

24. Focus

25. Routine

26. MeasurementGetting a Grip

28. Focus on your audience’s needs

29. Use social media as part of a mix

30. Link your overall goals to short term targets

32. Planning your campaigns Who are your target audience? How do you listen to them? Whose voice do they want to hear? How will you gather stories? How will you share stories? How will measure the response? What will you do next?

33. Think internet first Low cost, high impact Share your stories Hear other voices Always on Flexible, dynamic

35. Blog: engage the audience, explain yourself

36. Facebook: invite friends, build community

37. Youtube: show who you are, explain yourself

38. LinkedIn: ask questions, share knowledge

41. Measure what you can

42. Do it often

43. Look for patterns

44. Share and learn togetherMeasure and improve http://www.flickr.com/photos/stevenraymondparker/127399509

45. Exercise 1: Planning your campaigns Charnworth Youth Club Youth Club Revamp We want people who live in the area to know more about what we do to help young people so that they will give us their money and their help to revamp the youth club Our goal is to raise £500 plus 50 new Facebook fans by the end of May What shall we do? Write a plan for a fundraising campaign What role can social media play? Who will you target using social media? Which social media will you use? Why is social media relevant? How will you measure what works?

46. What do you need? Computer/internet Storytelling skills Fundraising skills Technical help Video camera + mic A website or blog Facebook Fan Page YouTube account Twitter account JustGiving account Luck + perseverance…

47. Exercise 2: Plan your own mini-campaign Goals Audience Research Messages Budget Schedule Delivery Measurement

48. Find out more Small steps Work together on a social media policy Not the person with the most Facebook friends Download the Social Media Guide www.ictchampions.org.uk/downloads NCVO Guide to Integrating Social Media http://bit.ly/gOAn7k Download Tweetdeck Spend 30 mins a day doing something

49. What can I do in 30 minutes a day? Use Tweetdeck to listen Plan a mini-campaign Search Facebook and YouTube for ideas Plan a social media policy team session Measure your key data Update your keywords list Edit a video

50. Good luck! This workshop is based on the work of: Mark Walker @scipmark 01273 234049 www.seictchampion.org.uk www.slideshare.net/scipmark