This is a deck that examines different apps that have features that use OCR/screenshots, as well as apps with interesting UI.

1. Competitive Research for
OCR-compatible screenshot app

2. Google Photos

3. Here, visuals speak
louder than text. It’s
intuitive that a user
just needs to search
in order to find
related photos.

4. Instead of informing
you of what you’ll get,
the copy evokes a
sense of FOMO. Would
be interesting to see
how A/B testing of
copy would have done
here.

5. The tutorial allows the
user to try before
dealing with the app
itself. Interactive and
engaging.

6. A detailed view of a
photo will reveal four
actions (minus the
ones in the top-right
menu) – share, edit,
more info and trash.
Simple enough. Let’s
go further…

7. Interesting – the edit
pulls up three
categories of editing,
and they’re all rather
Instagram-esque.

8. The information
symbol will pull up
very literal meta data,
and not all accurate. It
would be interesting
to see meta data
formatted in layman’s
terms.

9. Evernote

10. Cute graphics. Makes
the app very
approachable just
from a visual
perspective.

11. Pretty straightforward
tutorial… might as well
get started, right?

12. Landing page is simple
enough…

13. Again, fairly
straightforward.

14. A smart camera?
That’s pretty neat. To
try it out, I’ll need to
accept this
notification… ok, no
problem.

15. Another notification?
Ok, I guess tagging
locations for me would
be helpful…

16. Yet another
notification? Really,
my calendar? I wish I
prepped better to
accept all of these
notifications. Now I
feel kind of weird…

17. I like the options.
Good screen. Clear
and to the point.

18. This is fun… more
interacting with the
app without having to
actually interact. This
extends the
onboarding time a bit
more, but I think it’s
worth it.

19. Cool. Really easy
instructions to follow.
Let’s do this.

20. Here’s the page you go
to make edits. The
symbols are slightly
confusing, but I’ll
figure it out when I tap
on them.

21. So that’s where this
location permission
came in handy. Kind of
a cool feature.

22. And this is the page
where I can add/edit
notes. Lots of fun
options to choose
from here!

23. I like that the pen
options are so detailed
– there’s not guessing
as to what they do.
The graph paper is
neat as well.

24. Lookout Mobile

25. I love that the first CTA
is not to sign up – it’s
to take a tour. Can’t
say no to a
commitment-free tour
of an app!

26. Also more great
onboarding. A fun and
engaging quiz. You
can’t move on without
answering all the
questions either –
good stuff.

27. Straightforward. This
part doesn’t take up
too much space.
There’s plenty of room
for the keyboard.

28. Mona

29. This is an interesting
approach. Mona (the
app) is talking to me in
first person. Already, I
feel some trust.

30. I like this a lot. It’ll add
a more personalized
touch to things
throughout the
experience.

31. Misc

32. The Blind app skips the
demo and goes right
to a screen that shows
what all the symbols
do.

33. Mercari is great in that
the main CTA is really
obvious – that huge
red button at the
bottom right. There’s
no guessing what they
want their users to do.
For any app that depends
on user-generated
content, the main CTA
should always be getting
users to generate that
content (think Facebook,
Twitter, etc.)

34. Instagram offers a
bookmarking feature,
though it keeps it
closed to media only in
the Instagram
ecosystem.

35. Shazam proactively
prods the user to take
action with a
screenshot other than
let it sit in the camera
roll.