Social CRM - Presented by Brent Leary

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Brent Leary discusses how social CRM differs from traditional CRM by focusing on building quality relationships through social media interactions, analyzing the effectiveness of relationship-building activities, and creating engaging content. He outlines the challenges of finding and engaging customers in today's digital landscape. Social CRM aims to automate conversations with customers and turn interactions into meaningful relationships through personalized experiences and two-way engagement.

Empresariales Tecnología

Brent Leary, CRM Essentials LLC Social CRM: Not Your Father’s Customer Relationship Management

What Is Customer Relationship Management? ,[object Object]

Sales & Marketing Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ Social” challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ Social” challenges… to The Customer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Expectations of the Social Customer ,[object Object],[object Object],[object Object],2008 Cone Business in Social Media Study

The Numbers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2008 Technorati.com State of the Blogosphere

Source: Brian Solis The Social Customer - Tools

[object Object],Social CRM Basics … and love doing business with people they trust!”

[object Object],Social CRM Challenge ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Enter Social CRM Automating the Conversation Process

Social CRM: New Dimension to Traditional Focus Build quality business relationships Analyze the effectiveness of relationship-building activities (blogging, twittering, email marketing, etc.), and Create audacious content that grabs the attention of those you want to engage in conversations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Automating Content Creation & Distribution

Automating Content Creation/Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Analysis: The New Metric System WebAnalyticsDemystified.com 2008

Measuring Random Acts of Web Socialism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits of Social Media on Customer Relationship Management Avanade – June 2008

Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],For More Show Info: www.BusinessTechnologyRadio.com

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