From the FBAG Pay It F

1. Click to edit Master title style
• Click to edit Master text styles
– Second level
• Third level
– Fourth level
Charging What You’re Worth
• Ask for more money.
» Fifth level • Become more valuable.
• Generate more time to market.
• Keep your best clients, fire the rest.
• Stop hearing NO, begin hearing YES more often.

2. Charge edit Master Worth!
Click to What You’retitle style
• “Ouch! to edit lot more than I paid the last guy! But my friends all say
• Click That is a Master text styles
you are worth it …”
– Second the table. Price your services based on the value of the
• Take COST offlevel
• your company offers.
solutionThird level
– Fourth only
• Value & Worth canlevel be determined by comparing COST to something
else. » Fifth level
scot@revvenue.com

3. Positioning Master title style
Click to edit Your Product Or Services
Do Click to edit Masteror service as a commodity.
• not position your product text styles
–Second level
(The equivalent of shopping on eBay – Sort By Price, Cheapest First)
• Third level
Examples of commodities: Gas/Oil, Precious Metals, Fruits/Vegetables
– Fourth level
Do position your product as a solution that solves the biggest problems in
» Fifth level
your market.
Instantly increase perceived value of your widget by relating price of your
product/service to the value of solving your client’s biggest problems.
scot@revvenue.com

4. Why Ask For More title style
Click to edit MasterMoney?
• Asking to more money makes room for more profitable clients and less
• Click for edit Master text styles
room for the least profitable.
– Second time
• Creates morelevel to spend with each client.
(Each •additional client/customer you take on splits your attention span
Third level
again and – Fourthyour work-load.)
adds to level
» Fifth separate bracket than your competitors.
• Puts your service in alevel
• If your clients are price shopping, you‘ve positioned your offer as a
commodity. Yikes! That's the kiss of death for creating more money,
time, and freedom in your business.
scot@revvenue.com

5. Keep Your Best Clients, style
Click to edit Master titleFire The Rest
• Raisingto edit Master more room for ideal clients.
• Click your prices creates text styles
Spend more time focusing on increasing order size, repeat orders, and
– Second level
quality of service delivered per order. Spend less time negotiating prices,
explaining your value, and demanding respect.
• Third level
• Fire The Rest
– Fourth level
Spend less time marketing to the wrong customers, & more time on the
» Fifth level
more ideal.
REMEMBER: BIRDS OF A FEATHER FLOCK TOGETHER
scot@revvenue.com

6. Stop Hearing No, Begin style
Click to edit Master title Hearing Yes
• Positioningedit Master Performance, Results, Value
• Click to your widget on text styles
Instead of Cost, Features, & Process.
– Second level
• Understand Needs, Wants, Desires
• a SOLUTION, not a PRODUCT or SERVICE.
PositionThird level
• Let Go – Fourth level
» Fifth level
Stop wasting valuable time in the commodity market.
• Focus On Value
Carve your niche and become THE expert in your vertical.
scot@revvenue.com

7. The to edit Master title style
ClickNext Steps
• Click to edit Master text styles
– Second level
• Third level
– Fourth level
» Fifth level
scot@revvenue.com

8. Click to edit Master title style
• Click to edit Master text styles
– Second level
• Third level
– Fourth level
» Fifth level
Wednesday, March 21, 2012

9. Reach Me
Click to edit Master title style
• Click to edit Master text styles
– Second level
• Third level
– Fourth level
» Fifth level
scot@revvenue.com