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University of Miami Social Media Basketball Team Proposal
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University of Miami Social Media Basketball Team Proposal
1.
Presented by Scott
Brand Communications
2.
3.
4.
Tweet video link
to landing page Video housed on Landing Page
5.
6.
Create T-shirt Design
Contest
7.
8.
9.
10.
11.
Collect emails to
stay in touch with your fan base Leverage Social Offer incentives to Media to build provide UM with contact list contact info like a Free T-shirt Giveaway
12.
E-mail Press Conferences
E-mail preview and post-game Ezine
13.
University of Miami
Hoops Coach visits Dorms to recruit Fans Stage Pep Rallies in Dining Halls before Key Games
14.
15.
After a fan
follows the Hurricanes on Twitter thank them and send them a deep link to your landing page or Web site
16.
Create existing app
where fan can download the status of their favorite player on their IPhone
17.
Step 1
Step 2 Step 3 E-mail Text offer Recipient receives Text Type in Text Code and Number
18.
19.
20.
Heat’s Caption’s Contest
“Promo’s can go viral Seton Hall asks its if you break the mold” students questions on FB
21.
22.
23.
24.
25.
Maybe the winning
video Video Contest above or others will go viral like this one above
26.
27.
28.
29.
30.
31.
Compelling Content =
likes = Impressions = More fans
32.
33.
#packthebank
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