2. what’s coming
✓ who we are and the tools we use
✓ quick tour of shopify
✓ some of our stores
✓ ip theft and our experience
3. this is us
✓ we’re an ottawa based startup
✓ started in sept 2004
✓ simplified hosted e-commerce service
✓ enabled in 80 countries
✓ stores in 38 countries
✓ 30,000 accounts
4. why we started shopify
✓ shopify was needed - snowdevil
✓ wanted to help small business people
✓ wanted to help artists
5. our tools
✓ design as a competitive advantage
✓ communities
✓ crowdsourcing
✓ blogging
