My slides from ProductTank SG on the world of innovation. As companies look to embrace it and start their own innovative transformation

1. The Innovation Journey
Creating Innovative Options for Competitive Advantage

2. @scottebales
66% said driving innovation by adopting new
technologies was their top concern
INSIGHT
66%

3. @scottebales
62%
INSIGHT
62% noted disruptive technologies would present the
greatest challenge

4. @scottebales
84
INSIGHT
84% noted disruptors would challenge their businesses directly in the next
two years
%

5. The Challenge
A decade of constant digital disruption has left most industries vulnerable.
Mature, stable systems, processes and infrastructure limit the capabilities and
culture of multinational companies
Key industries under threat:
Financial Services, Insurance, Education, Media & Health Care
and those industries competing with new technologies

6. Call to Action:
Develop new culture and capabilities to drive the
creation of tomorrow’s organisations, today
The Challenge
Innovation is now TOP 5 for 65%+ of organisations
Corporate self awareness & realisation of limitations means Heads of Innovation
looking to partners to help evolve into innovative cultures & test new grounds

7. @scottebales
What
Am I Doing
Wrong?

8. scottebales.com @scottebales
KEEP CALM
&
SAY HELLO TO MY
LITTLE FRIEND

9. @scottebales
cloud computing

10. @scottebales
API economy

11. @scottebales
distributed ecosystems

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smart machines & artificial intelligence

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autonomous vehicles

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the Internet of Things

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OTT

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How
Should We
Compete?
Innovation needed to drive new product development and compete
against challengers in ITC and Fintech
INSIGHT

18. @scottebales
learn first / govern second
reconsider the risks
the new normal
security is day zero
loose coupling
get practical with new tech
start with why

19. CollaborationCapabilityCultureContext

20. The Context in which innovation & digital
operate is the first and most critical building
block. Creating the right structure, space and
support could make or break your innovation
program before you even start.
Want to attract the best talent? Context is
critical
Want to build successful ventures? Context
provides the head space
Want to a pursue bold goals? Context is the
foundation stone.
workplace
trust
aligned goals
performance
management
leaders engagement
Context

21. Context
Horizons: Establishing the foreseeable goals, objectives and parameters of
your Innovation Success
Corporate Context: Understanding and planning the structures, vehicles
and assets that support innovation
Enablement: Understand and plan the instruments, processes and
procedures for guiding the innovation journey
Space: What is the space that will enable innovation success at your
company?
Balance: Investigation into the people that will champion innovation, and
those that will positively challenge. Ying & Yang

24. Next comes Culture, innovation and digital will
test even the most progressive of organisations.
So there needs to be a clear, committed goal to
give the organisation to develop a culture that
fosters the powers of innovation and digital.
This can be a tough battle.
Want to encourage people to raise ideas?
Culture is the catalyst
Want to develop ideas, even if 9 out 10 will fail?
Culture ensures failure is a lesson, not a failure
Want to develop a curious workforce? One that
will have the perspective to pursue new ideas.
Culture is the catalyst for curiosity.
experimentation
curiosity
start with why
free thinking
lessons, not
failure
customer
centric
Culture

25. Culture
Customer First: Establishing the foundations of true customer centric
culture; customer development, MVPs, engagement modelling
Experimentation: Development of an experimentation culture to learn
through hypothesis testing
Empathy: Activation of empathy programs to connect the organisation
with ‘first-hand’ customer narratives to drive insightful ideation
Why? Development of higher purpose questions
Curiosity: Equipping key organisation functions with abilities to
investigate opportunities, threats and problems

26. @scottebales

27. You have the Context & Culture, now you need
the Capabilities to pursue those bold goals.
Without tools, frameworks, and methods to
drive the process of innovation and digital
discovery, ideas will remain just ideas. Or worse,
poorly executed projects. Ideas are cheap, the
difference between good and great comes in
the execution.
Want to explore ideas with minimal waste? Fail
fast. Capability turns idea execution into
science
Want to remove the emotion or assumptions
from decision making? Capability makes those
decisions objective
Want to find new ways to unlock you existing
workforce? Capability can give them the tools
and development path
partners
leadership
talent
agile
sandpit
lean startup
design thinking
experimentation
Capability

28. Capability
Learn: Partnering with Learning & Development to equip organisation
through practical learning experiences
Frameworks: Equip best-practise innovation frameworks across problem
discovery and validation
Inspire: Activate key strategic focus areas to proactively pursue excellence,
ideation and customer based validation
Talent: Enable self-selected individuals and teams with the resources to
pursue opportunities. Building internal champions
Account: Establishment of Innovation Accounting to quantity the value
created through innovation

29. Last, you need to be open to finding insight
and resources in places you’ve never explored.
Who knows what type of skills you will need to
execute on an idea. Having the right
collaboration model not only helps build
bridges to new or adjacent skills, it also creates
powerful need models for co-innovation.
Want to tap the insight of another industry?
Collaboration will find a model that benefits
both
Looking for a unique perspective?
Collaboration surrounds you with ones you’ve
never considered
Want to learn from the world’s leading startups?
Collaboration can help find a mutually
beneficial way forward
content
technology
partners
customers
scientific
senior
leadership
startups
champions
Collaboration

30. @scottebales
OPEN
UP
FEAR
LESS
SAY
YES
MAKE
STUFF
BET
SMALL
THINK
BIG
GO
BIG
Experiment Empathize Generate Prototype Test

31. Collaboration
Think Different: Community building beyond corporate boundaries into
complementary, challenger and synergy domains
See Different: Engagement of key community members such as startups,
thought leaders,
New Canvas: Developing new canvas’, technologies and spaces to embrace
technology advancements and partner strengths
Higher Purpose : Value chain and ecosystem exploration to enable a higher
purpose. “Nobody buys a mortgage, they buy a home”
Market Activation: Establish new market activation and customer growth
models normally only possible for startups

34. Innovation Value
Context
Culture
Capability
Collaboration
HORIZON 1
Focused pursuit of near term goals.
Activation of internal pipeline
HORIZON 2
Pursuit of new lines of
business, products or business

35. IDEA SUBMISSION
THE ASK
L1 L2 L3 - POC POV
Growing The Value

36. 4 P’s of Innovators
Problem Passion Purpose Principles

37. @scottebales
ISAAC LIM
D.O.B. 29 JUN 2007

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17

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44. @scottebales
opinion democratised

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47. scottebales.com @scottebales
mobile utilities
life integrated
context aware

48. scottebales.com @scottebales
empower lifestyle
anytime...
anywhere...
experiences, not products

49. P E R S O N A
W H AT ’ S T H E I R C O N T E X T ?
W H AT A R E T H E Y T RY I N G T O
A C H I E V E ?
H O W C A N Y O U A D D VA L U E ?
E X E R C I S E

50. Facts
Factual information
about your target customer.
Pain
State the problem you believe
your target customers have,
that your solution solves for.
Goals
What goals are they trying to accomplish
through the behavior, that your solution will do better?
Behavior
Existing behavior they exhibit now,
because they don’t have your solution.
Greg
G E T T H E T E M P L AT E
S C O T T E B A L E S . C O M / P E R S O N A S

51. KNOWLEDGE IS HAVING
THE RIGHT ANSWER
INTELLIGENCE IS ASKING
THE RIGHT QUESTION

52. @scottebales
get out of the
building +
understand
citizens
create
experiences,
not policies
build,
measure &
learn
find a
problem your
passionate
about
find a digital mentor