Beat the Headlines. Be the Local Market Expert.
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A look at tips and analysis for real estate agents to employ when communicating with buyers and sellers in today's real estate market.
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Beat the Headlines. Be the Local Market Expert.
- 1. Beat the Headlines. Be the Local Market Expert.
- 8. Data ≠ Headlines Scottsdale held up through the Spring but falling this Summer. (Jumbo mortgages…) Phoenix has been down – but picked up this Spring.
- 9. Get Local!
- 12. Understanding Buyer & Seller “Competition” (Inventory Trends: Davis, CA) Never assume that your clients know the trends.
- 13. Setting the Price Right & Knowing the Market % Price Decreased : Measures the number of active listings that have experienced a price reduction in the last 90 days
- 14. Trends: New vs Pending Listings Prices of New Listings (black) trending lower & below the Median (orange) And the good deals are disappearing! (green)
- 15. Mean vs. Median Days-on-Market Median DOM is trending opposite of Mean DOM Higher turnover with newly listed homes
- 17. Days-on-Market by “Quartile” Significantly higher DoM in most expensive price segment compared to middle price segments
- 18. Market Activity by “Quartile”: Market Action Index The bottom 50% of the market has the most activity – Implications for both Sellers AND Buyers?
- 19. Characteristics per Quartile (Danville, CA) Less activity at top of the market – higher DOM, fewer new listings & exits
- 20. “ Bringing ‘em in the boat…” – Website Strategies for Lead Development “ Soft Sell” “ Hard Sell” Blog Posts Dedicated Local Pages Chart Widgets Sample Reports Lead Form Call to Action Relationships, inform Convert visitors to leads Goals: Presentation: Style: Personality, quantity High profile data, fewer options Approach: Social Media
Notas del editor
- First question: “How’s the market?” how do you answer?
- Next question, just for my edification, “when you think about your marketing efforts, how do you prioritize A) lead gen B) lead conversion (into buyer or listing) C) closing transaction