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These are the slides from this afteroon's presentation at the REBarcamp-Philadelphia: "Real Estate Marketing with Statistics - Why Market Data Matters Now More Than Ever." If you have follow up questions about the presentation or our products and services here at Altos Research, please contact us at: 1-888-819-7775 x. 2 for Product Demos info@altosresearch.com www.altosresearch.com Ricky Fernandez ricky@altosresearch.com @AltosSalesDude (415) 513-5747 Scott Sambucci scott@altosresearch.com @scottsambucci (415) 931-7942 Mike Simonsen mike@altosresearch.com (415) 302-1573

Empresariales Economía y finanzas Sector inmobiliario

Why Market Data Matters Now More Than Ever

Only Three Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

When they ask, “How’s the market?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Principles & Technique: “Let Me Show You What I Mean” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sometimes the Data ≠ Headlines Scottsdale dropped a little – but mostly held strong! Phoenix has been down – but picking up this Spring!

Get Local! Comparing Zips to Set Expectations

How and When to Use The Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Great Web Site Samples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Than Just a Price Trend ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Setting the Price Right % Price Decreased : Measures the number of active listings that have experienced a price reduction in the last 90 days

Inventory Trends: Understanding the “Competition” Don’t assume clients know these trends!

Trends in New Listings New Listings are pricing BELOW the Market’s Median Price Homes exiting the market are even lower

Market Analysis by Price Level (“Quartile”) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Price Trends by “Quartile” Different Price Trends based on Price Quartile

Days-on-Market by “Quartile” Significantly higher DoM in most expensive price segment

Market Activity by “Quartile” The lowest 25% of the market has the most activity – Implications for both Sellers AND Buyers?

Key Takeaways: ,[object Object],[object Object],[object Object]

For REBarCamp Attendees ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Altos Research: Contacts ,[object Object],[object Object],[object Object],[object Object],[object Object]

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REBarcamp-Philadelphia

1. Why Market Data Matters Now More Than Ever

5. Sometimes the Data ≠ Headlines Scottsdale dropped a little – but mostly held strong! Phoenix has been down – but picking up this Spring!

6. Get Local! Comparing Zips to Set Expectations

8. Strategies for Data on Your Website Soft Sell Hard Sell Blog Posts Dedicated Local Pages Chart Widgets Sample Reports Lead Form Call to Action Relationships, inform Convert visitors to leads Goals: Presentation: Style: Personality, quantity High profile data, fewer options Approach:

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11. Setting the Price Right % Price Decreased : Measures the number of active listings that have experienced a price reduction in the last 90 days

12. Inventory Trends: Understanding the “Competition” Don’t assume clients know these trends!

13. Trends in New Listings New Listings are pricing BELOW the Market’s Median Price Homes exiting the market are even lower

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15. Price Trends by “Quartile” Different Price Trends based on Price Quartile

16. Days-on-Market by “Quartile” Significantly higher DoM in most expensive price segment

17. Market Activity by “Quartile” The lowest 25% of the market has the most activity – Implications for both Sellers AND Buyers?

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First question: “How’s the market?” how do you answer?

REBarcamp-Philadelphia

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