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Why Market Data Matters Now More Than Ever
Who’s with you today? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Just For REBarcamp Attendees ,[object Object],[object Object],[object Object],[object Object],[object Object]
Only Three Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
When they ask, “How’s the market?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Principles & Technique: “Let Me Show You What I Mean” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sometimes the Data  ≠  Headlines Scottsdale dropped a little – but mostly held strong! Phoenix has been down – but picking up this Spring!
Get Local! Comparing Zips to Set Expectations
How and When to Use The Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies for Data on Your Website “ Soft Sell” “ Hard Sell” Blog Posts Dedicated Local Pages Chart Widgets Sample Reports Lead Form Call to Action Relationships, inform Convert visitors to leads Goals:  Presentation:  Style:  Personality, quantity High profile data, fewer options Approach:
Great Web Site Samples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More Than Just a Price Trend ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Inventory : Understanding Buyer & Seller  “Competition” Don’t assume clients know these trends!
Setting the Price Right & Knowing the Market % Price Decreased : Measures the number of active listings that have experienced a price reduction in the last 90 days
Trends: New vs Pending Listings New Listings are pricing near the Market’s  Median Price But, homes exiting the market are even lower, but rising!
Market Analysis by Price Level (“Quartile”) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Days-on-Market by “Quartile” Significantly higher DoM in most expensive price segment compared to middle price segments
Market Activity by “Quartile” The lowest 25% of the market has the most activity – Implications for both Sellers AND Buyers?
Key Takeaways: ,[object Object],[object Object],[object Object]
Just For REBarcamp Attendees ,[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Us! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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REBarcamp-Salt Lake City

  • 1. Why Market Data Matters Now More Than Ever
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Sometimes the Data ≠ Headlines Scottsdale dropped a little – but mostly held strong! Phoenix has been down – but picking up this Spring!
  • 8. Get Local! Comparing Zips to Set Expectations
  • 9.
  • 10. Strategies for Data on Your Website “ Soft Sell” “ Hard Sell” Blog Posts Dedicated Local Pages Chart Widgets Sample Reports Lead Form Call to Action Relationships, inform Convert visitors to leads Goals: Presentation: Style: Personality, quantity High profile data, fewer options Approach:
  • 11.
  • 12.
  • 13. Inventory : Understanding Buyer & Seller “Competition” Don’t assume clients know these trends!
  • 14. Setting the Price Right & Knowing the Market % Price Decreased : Measures the number of active listings that have experienced a price reduction in the last 90 days
  • 15. Trends: New vs Pending Listings New Listings are pricing near the Market’s Median Price But, homes exiting the market are even lower, but rising!
  • 16.
  • 17. Days-on-Market by “Quartile” Significantly higher DoM in most expensive price segment compared to middle price segments
  • 18. Market Activity by “Quartile” The lowest 25% of the market has the most activity – Implications for both Sellers AND Buyers?
  • 19.
  • 20.
  • 21.

Notas del editor

  1. First question: “How’s the market?” how do you answer?