This is the second of two presentations led by Mike Simonsen & Scott Sambucci of Altos Research on using real estate market data with your buyers, sellers, clients, and marekting.

1. Why Market Data Matters Now More Than Ever

7. Sometimes the Data ≠ Headlines Scottsdale dropped a little – but mostly held strong! Phoenix has been down – but picking up this Spring!

8. Get Local! Comparing Zips to Set Expectations

10. Strategies for Data on Your Website “ Soft Sell” “ Hard Sell” Blog Posts Dedicated Local Pages Chart Widgets Sample Reports Lead Form Call to Action Relationships, inform Convert visitors to leads Goals: Presentation: Style: Personality, quantity High profile data, fewer options Approach:

13. Inventory : Understanding Buyer & Seller “Competition” Don’t assume clients know these trends!

14. Inventory Trends: Davis, CA

15. Setting the Price Right & Knowing the Market % Price Decreased : Measures the number of active listings that have experienced a price reduction in the last 90 days

16. Trends: New vs Pending Listings New Listings are pricing below the Market Median, and falling! (orange) And the good deals are disappearing! (green)

18. Days-on-Market by “Quartile” Significantly higher DoM in most expensive price segment compared to middle price segments

19. Market Activity by “Quartile” The bottom 50% of the market has the most activity – Implications for both Sellers AND Buyers?

20. Characteristics per Quartile (Davis, CA) Source: Altos Research Market Report, 8/03/09