Takiing Your Business To A New Level Using Linked In
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Using Linked in to market and sell professional services takes a unique approach. This presentation outlines what is important and should to be done to be successfully market and sell with LinkedIn
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Takiing Your Business To A New Level Using Linked In
- 1. Business Sense ConsultingSolutions for Professional Firms Taking Your Business to a New Level Using LinkedIn
- 2. What is LinkedIn??? Business networking tool : Getting new clients Proactively market your skills Building business relationship Assisting with the sales process Actively marketing your firm
- 3. LinkedIn Information needs to be : Coordinated with Marketing & Sales Personal Professional As though it is being reviewed by prospective clients
- 4. Linked In Top 10! Review of the Key LinkedIn Elements
- 5. #1. Profile Tune Up Generate Business Goal
- 6. Profile Tune Up Key Settings Allows Management of: Profile information Profile photo Public profile information Status Member feed
- 7. Profile Tune Up Settings to Review E-Mail Notifications Home Page RSS Groups Personal Privacy My Network
- 9. Contact Settings Provide Guidance
- 10. Your Activity Be Outbound!
- 19. Profile Tune Up
- 21. Appear focused
- 22. Your Story
- 24. Experience
- 26. #2 Profile MaintenanceYour Assignment!
- 27. Profile MaintenanceYour Assignment! Update Whenever Anything Changes
- 31. Adding Contacts
- 32. Adding Connections This is about making connections!
- 33. The Impact of Connecting
- 35. #5 Improve Your Google Page RankEdit Your Profile!
- 37. #6 References
- 38. Make a Recommendation Make Sure to Spell Check Don’t trade recommendations
- 40. #7 Advanced Search &Blind Reverse
- 41. Advanced Search & Blind Reverse
- 42. #8 The Answers SectionBe The Expert
- 43. #9 Finding Your Target in Groups
- 44. Finding Groups
- 46. Share
- 49. #10 Cool Tools
- 51. Polls & Buzz
- 52. Assignment Adapt! Use a New Tool for the New Age of Business!
Notas del editor
- Some of you may know me as: A technology Consultant A Marketing Consultant A Management ConsultantI do all three at different times for differing clientsBackground: Regional Director of Law Firms Practice for what is now Ernst & Young National Director of Installations for Barrister Information Systems
- 5 Fly Insto proactively keep you in contact with current, past and prospective people you wish to maintain contact with for:In other words all of though steps you have done in person at meetings, and cocktail parties
- Four Fly InsHow many of you have a marketing plan? Have your Professionals had training in selling services? Don’t forget professional services are sold one on one This is a strength of LinkedIn Content needs to be written well and grammatically correct Prospective client expect the best, but not too slick
- Will include the Top 10 items which you should focus onProfile Tune UpProfile Maintenance and AlignmentAdding ConnectionsRemoving Connection who don’t serve youImproving your Google Page Rank resultantCreatingReferences and RecommendationsHow to use Advanced Search and the Blind ReverseHow to use the Answers ConnectionFinding your target connections in GroupsTools to use – Free – Make it easy!So let’s jump right into it.
- You can get new business without being 100 % complete
- Five Fly Ins
- Eight Fly InEmail Notifications – How you want to receive messages, notifications and invitationsHome Page Settings – Manage Network updates and NewsRSS Settings – Enable or disable private RSS feedsGroups – Control invitations from GroupsPersonal Information – Manage name, locations, display name, account holder icon settings, e-mail addresses, passwords and link to a close your accountPrivacy Settings – Manage settings for research surveys, connections list visibility , profile views, see another members profile picture, profile and status updates, service provider directory, partner advertising and authorize applicationsMy Network – How do you want to use LinkedIn
- One Fly InWhat are you open to? What aren’t you open to Limitations Conflicts of interest Time/Participation LimitationsI am very much interested in assisting tightly held family corporations to reach their greatest potential though the needed legal and professional adviceI’m in the middle of several projects right now, so my time is limited, but specific, limited-time contracts will be considered, especially if they can be handled via telecommuting. I can introduce you to the experts in our firm which may meet your needs.I’m broadly available and willing to move for the right full-time opportunity. Please include details about your firm culture, management style and potential for personal growth. I am particularly interested in firms that have a strong culture of using technology to support and execute services for clients.
- One Fly InIf you are looking for clients, be outbound
- Always, Always tell them what your are doing now!
- What are you doing now
- Include anything which is significant.
- Include all the education you have hadIn particular education which is relevant to your current target market
- You are going to want to constantly increase this number
- We will look at how to customize this shortly
- Always include information on your specialtiesBut don’t over do it with all of your diverse interests – be focused.This is not a place to list hobbiesIt must be business Related.
- Six Fly InsDistinguishyourself and your firm from the crowd
- One Fly In
- Update your Website every six months
- Your Services ChangeYour campaigns shiftNew offices openEducation expandsWebsite changesYou add any of the above
- You can see the significance of connections
- Import from you address book or target key people already in your address book.
- Look for people from your past work relationships
- This is about making connections! Be Polite Take time to connectAlways Respond Thanks for the connection, love your article
- Again – I need to reinforce the impact of your connectionsWho knows whoCan these people help make introductions, recommendations
- Connections will not be notified that they have been removed Removed connections will be added to your list of Imported Contacts just in case you want to re-invite them at a later dateOnly the member that breaks the connection can re-initiate the connections
- Create a “Public Profile”Select “Full View”Use Your Actual Name as URLUse the Links in other Places
- One Fly In
- Why get recommended? It helps you hire and get hired It helps connect to customers & partners It build brand & reputation It makes your network valuableWho should recommend you? Former managers Colleges & co-workers Customers and clients Business partnersWhere are recommendations found? Your comment is listed in your profile under the “Recommendations” tab Recommendations your receive are listed under “Recommendations For” at the bottom of the “Experience” section Used by LinkedIn Search
- Do you Know what a blind Reverse Is?Looking for a person in a specific company with a specific area of work without knowing who they are.
- Notice on the right the basic search.This is what it returned.
- It is possible to get and close a deal there!
- Point Out Owner of each resultantDon’t forget to share- tell others about specific groups you have found to get them involved and help them with questions they have may.
- Find out who in your network belongs to this group
- Will membership in this group benefit you or you to them.
- Slideshare.com
- Do SomethingOtherwise this time is just entertainmentTake one of the 10 tipsSchedule 20 minutes tomorrowDo it!Two NewTwo OldUpdate profileBroadcast what your are doing