This presentation is focused on the use of LinkedIn for the professional services firm. Attorney, Accountantants and Consultants may find it of particular interest

1. Business Sense ConsultingSolutions for Professional Firms Top 10 LinkedIn Tips for Generating New Business

2. What is LinkedIn??? Business networking tool to proactively keep you in contact with current, past and prospective people you wish to maintain contact with for: To get new business To get advise To build business relationship To assist with the sales process To proactively market your skills

3. LinkedIn Information needs to be presented in concert with your firms marketing and sales presentation Needs to be personal – professional services are sold one on one Presented in a professional manner Photos, Wording, Presentations should be done as though they are being reviewed by prospective clients

4. Linked In Top 10! Profile Tune Up Profile Maintenance and Alignment Adding Connections you have Removing Connection who don’t serve you Improve your Google Page Rank result and other Search References and Recommendations Advanced Search and the Blind Reverse The Answers Connection Find your target connections in Groups Tools to use – Free – Make it easy!

5. #1. Profile Tune Up Generate Business Goal

6. Profile Tune Up Key Profile Settings – Allows you to manage profile information, profile photo, public profile information, status and member feed Email Notifications – How you want to receive messages, notifications and invitations Home Page Settings – Manage Network updates and News RSS Settings – Enable or disable private RSS feeds Groups – Control invitations from Groups Personal Information – Manage name, location, display name, account holder icon settings, e-mail addresses, passwords and a link to close your account Privacy Settings – Manage settings for research surveys, connections list visibility, profile views, see another members profile picture, profile and status updates, service provider directory, partner advertising and authorize applications My Network – How do you want to use LinkedIn

7. Profile Tune Up

9. I’m in the middle of several projects right now, so my time is limited, but specific, limited-time contracts will be considered, especially if they can be handled via telecommuting. I can introduce you to the experts in our firm which may meet your needs.

12. Profile Tune Up

13. Profile Tune Up Crete your personal tagline Appear focused Put your elevator pitch to work Point out your “RELEVANT” skills Explain your experience Distinguish yourself and your firm from the crowd

14. Profile Tune Up Education Connections Count!

15. #2 Profile MaintenanceYour Assignment!

16. Profile MaintenanceYour Assignment! What to Change when …. Your Services Change Your campaigns shift New offices open Education expands Website changes You add any of the above

17. Adding Connections

18. Adding Connections

19. Adding Connections

20. Adding Contacts

21. Adding Connections This is about making connections! Be Polite Take time to connect Always Respond Thanks for the connection, love your article

22. The Impact of Connecting

23. #4 Removing Connections! Connections will not be notified that they have been removed Removed connections will be added to your list of Imported Contacts just in case you want to re-invite them at a later date Only the member that breaks the connection can re-initiate the connections

24. #5 Improve Your Google Page RankEdit Your Profile!

25. Improve Your Google Page RankContact Settings Create a “Public Profile” Select “Full View” Use Your Actual Name as URL Use the Links in other Places

26. #6 References and Blind Reverse

27. Make a Recommendation Make Sure to Spell Check Don’t trade recommendations

29. It helps connect to customers & partners

30. It build brand & reputation

32. Colleges & co-workers

33. Customers and clients

35. Recommendations your receive are listed under “Recommendations For” at the bottom of the “Experience” section

37. Advanced Search & Blind Reverse

38. #8 The Answers SectionBe The Expert It is possible to get and close a deal there!

39. #9 Finding Your Target in Groups

40. Finding Groups

44. Share

45. #10 Cool Tools

46. Slideshare.netRelevancy Based Content

47. Polls & Buzz

48. Assignment Do Something Otherwise this time is just entertainment Take one of the 10 tips Schedule 20 minutes tomorrow Do it! Two New Two Old Update profile Broadcast what your are doing