Mobile Manifest - Checkout the apps on that! took place in The Digital Media Centre in Barnsley on 21st July 2010. The event provided a showcase for five regional developers, with addtional insight from Microsoft, Vodafone, and Nokia. More details on this and other mobile focused events can be found at www.screenyorkshire.co.uk

1. Mobile t’Internet apps Paul Amery Independent Consultant – Vodafone UK

4. Contacting me Vodafone: paul.amery1@vodafone.com Agency: [email_address] Twitter: @pauly71

5. 30+ mobile channels. 7+ platforms  Brand’s priority app channel Apple 220,000+ 4-10 billion (inc. music) 50m+ Apple App Store S60, S40, Maemo 5500 (4k app, 1.5k themes) - 200m+, 100+ devices Nokia Ovi JIL/W3C. LiMo/S60 9000 2m 4m+ Vodafone 360 Windows Mobile 20,000+ - 50 OEMs, 160 operators Windows Marketplace WM, Blackberry, Android - - 30m+ subscribers Web2go (T-mobile USA) Symbian, WM, Bada 1000-2000 - - Samsung App Store Symbian, WM, Proprietary - - 25m+, 78 models, 19 markets Play Now (Sony Ericcson) Palm Web OS 125+ 8m+ 1m+ Palm App Catalog Android, RIM, WM, Symbian 200-500 - - Orange App Store iPhone, Android, Symbian, WM 4000 at launch - 493m subscribers Mobile Market (China Mobile) WM 1400 - - LG Application Store iPhone, Android, Blackberry, Symbian, WM, Palm 50,000+ 600m+ 2b (1700+ device models) GetJar Blackberry RIM 5000+ ? 25m Blackberry Android 70,000+ ? 6m Android Platforms Apps in store Downloads Approx Device Base App Store / Channel

6. the platform/app story … but there’s a fairly typical route to market Build a platform and pipeline Attract & Educate Developers (long tail) Engage Brands Build Test & Certify Distribute Fulfil

20. Other available apps in the 360 Store