Agile in Community and Social Media - Karan Tiwari - Scrum Bangalore 19th Meetup - March 25, 2017 - at Prowareness

1. Agile in you
Agile
In
Social Media
&
Community

4. Expectations

7. Reference - https://moz.com/blog/define-and-align-a-manageable-content-and-social-media-marketing-process

8. Reference - https://moz.com/blog/define-and-align-a-manageable-content-and-social-media-marketing-process

9. Story
(persona)
To Do In Process
To Verify
(measure)
Done
(measure)
As a Brand Page I
want to post good
content so that I
can gain more
followers
 Comment 3
times a day
 Tweet 1-2 time
a day
 Read following
blogs, posts
 Create Twitter
list
 Write 1 guest
blog
 1 more
comment
 Next 2 day’s
Tweets
 Clicks
 Retweets
 Comments
 Mentions
 Bounce rate
 Favorites/Likes
/Shares
24 – 48 hours
 Clicks
 Keywords
 Key phrases
 Comments
 Bounce rate
 Average time
on site
15 – 30 days
Agile tasks in a social (media) world – Scrum Task Board

10. Digital Calendar
Reference - https://moz.com/blog/define-and-align-a-manageable-content-and-social-media-marketing-process

11.  Google account – analytics
 Bit.ly
 Bufferapp.com
11
Agile ceremonies in a social (media) world
picture source: http://www.flickr.com/photos/beckner/4672529316/

12. Applying Agile Principles
Simplicity

13. At regular intervals, the team reflects on how to become more effective,
then tunes and adjusts its behavior accordingly.
• Social media should be part of all your team’s retrospective discussions: what’s working, what isn’t, and
why.

14. Build projects around motivated individuals.
Give them the environment and support
they need, and trust
them to get the job done.
If there are individuals on your team who are passionate about interacting with customers and
willing to do so in a highly visible and collaborative atmosphere, let them drive the program.

15. Continuous attention to social
media etiquette and good interaction
design enhances agility.
• E.g. spell check?

16. Social Space is Agile –Inspect and Adapt

17. 17
Twitter – Manage the 140, manage thousands
 @
 RT
 link shortening
services
 #

18. Tips for applying Agile in Social Media
• Run Campaigns of SNS in a sprint manner instead of a
month
• Retrospection meetings should be conducted after every
campaign
• Co-location is encouraged
• Fail Fast and learn
• Use Visual Boards (Lean) for Hashtag Tracking, Google
Analytics
• Customer collaboration than contract negotiation

19. Agile
Inspect
and Adapt
• Event Product backlog : Prioritized list of events
• Inspect and Adapt from community events,
student meetups and Student Ambassador
Activities
• Daily Scrum Meeting – 15 mins - Events ,
Meetups, Blogathon, Hackathons

20. Retrospection at work

21. Present Agile
Communities/Meetups in
Bangalore

22. Pieces of Agile In Community
• Individuals and Interactions
• Focused Mindset
• Inspect and Adapt – Retrospection
• Responding to change than following a plan
• Time Boxing
• Visual Representation (Lean)
• Question Backlog

23. Q&A

24. Lets stay in Touch
erkarantiwari
- karantiwari
erkarantiwari