Scrum Bangalore 16th Meetup - March 5, 2016 - Personas & Story Mapping - Jayaprakash Prabhakar - at Prowareness

1. Jayaprakash Prabhakar
Agile Evangelist & Change Agent
Personas & Story Maping

2. INTRODUCTION
Jayaprakash Prabhakar
Agile Evangelist & Change Agent
Trainer, Coach, Mentor, Speaker, Writer
22 years since started writing code
Intel Security for 10 yrs, iCOPE for 8 yrs
Trained 1000 S/W professionals
Coached & Mentored over 70 teams
Specialization:
Enterprise Transformation, SDET
S/W Practices, Scaling
© 2016 Jayaprakash Prabhakar

3. Source: “The New New Product Development Game” by Takeuchi and
Nonaka. Harvard Business Review, January 1986.
Rather than doing all of one thing
at a time...
...Agile teams do a little of
everything all the time
Design Code TestRequirements
“
“
Sequential vs. overlapping development
Challenges in backlog…
© 2016 Jayaprakash Prabhakar

4. Persona – Product Users
Representation of the goals and behavior of a hypothesized group of users
Captured in 1–2-page descriptions that include behavior patterns, goals, skills,
attitudes, and the environment
Context Value
© 2016 Jayaprakash Prabhakar

5. Persona – Sample
© 2016 Jayaprakash Prabhakar

6. Persona – Sample
© 2016 Jayaprakash Prabhakar

7. Story Mapping – Overall Product View
Visual way of building product backlog, in two-dimensional represention
Each high-level user activity is decomposed into a workflow that can be further
decomposed into a set of detailed tasks.
Structure : Goals  Activities  User Tasks  User Stories
© 2016 Jayaprakash Prabhakar

8. Story Mapping – Sample
© 2016 Jayaprakash Prabhakar

9. Workshop – Build Persona & Story Map