An NGO's social media channels are quickly turning into assets for these NGOs who are looking for media coverage, funding, partnerships...well pretty much any NGO. And while by now most of them realize that, they are also feeling overwhelmed on how to harness its powers with having so many of them - social networks.

1. @sdarine #SMSPACE
Community Hack Sheet for
NGOs
Which social networks to focus on and how to
optimize content for them?
by @sdarine for #SMSPACE

2. @sdarine #SMSPACE
General Tips
• Consider Network Specifics in terms of content
and user behavior
• Your Networks should complement each other
• Be where your audience is
• Consider objectives before approaching social
media channels
• Develop a strategy for each campaign
• Work with the community
• Integrate social media into everything you do!

3. @sdarine #SMSPACE
2-3 hours -- days
Facebook
It’s your hub!
Visual Content 1-4 times a day
Shareable visual content
General Public
Utilize facebook ads strategically.
Use tricks to increase edge rank

4. @sdarine #SMSPACE
2-30 minutes
Twitter
Real Time reporting & Monitoring.
Research, Polling.
As many times a
day as needed
Journalists, influencers,
NGOs
Utilize #s strategically
Follow & search for influencers

5. @sdarine #SMSPACE
Almost no visibility for
posts
Linked in
Establish professional
visibility. Recruitment.
Have an up to date personal and
corporate profile
Grantors, Sponsors, Journalists
Make your profile
findable

6. @sdarine #SMSPACE
SEO
BLOGS
SEO
Building relationships
with influencers.
Latest news and campaign
details if needed
Network & Follow
Bloggers

7. @sdarine #SMSPACE
Infinite with good
descriptions
YOUTUBE
Showcase any
videos you have
Whenever content is available
and re-share it across platforms
Write good descriptions and
add keywords

8. @sdarine #SMSPACE
24 hours +
Instagram
Getting visibility through
proper use of hashtags
As often as you
want
Build your own
community
Hashtag everything

9. @sdarine #SMSPACE
Social is the new
currency for NGOs!
Thank You!