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AGING2.0




                   This Isn't Your Grandfather's
                       Elder Care Paradigm

                           New York, 30th January 2012

           @agingtoo	
                            aging2.com	
  
AGING2.0                                                           1
By 2050, most countries will be as old
                     as Japan is today




                                       Source:	
  BCG,	
  Global	
  Aging,	
  Dec	
  2011	
  

AGING2.0                                                                                        2
Workforces profiles are changing



                                                                                    IMPACT      	

                                                                                •  Workforce
                                                                                    training	

                                                                                •  Flexible hours
                                                                                    & conditions	

                                                                                •  New career &
                                                                                    salary paths	





                       Source:	
  BCG,	
  Global	
  Aging,	
  Dec	
  2011	
  
AGING2.0                                                                                        3
The 55+ cohort will account for over HALF of
        consumer spending over next 20 years




           Growth in consumer spending 2008 – 2030, $bn
                                          Source:	
  BCG,	
  Global	
  Aging,	
  Dec	
  2011	
  
AGING2.0                                                                                           4
Key areas:
           Health, Housing, Consumer & Financial




                      Source:	
  BCG,	
  Global	
  Aging,	
  Dec	
  2011	
  
AGING2.0                                                                       5
The Aging2.0 Manifesto:
                Four keys to unlock this market


   1. Deliver lifestyle, not ‘deathstyle’,
   products and services	


   2. Utilize emerging age-friendly
   business models	


   3. Understand indirect channels
   to market	

                                                                  nymore…
                                             We’re not in Kansas a
   4. Embrace proactive ‘well care’,
   not reactive sick care	


AGING2.0                                                                6
1. Deliver lifestyle, not ‘deathstyle’, products and
                          services




       Canal street vendor, NYC        Sabi.com

AGING2.0                                                  7
2. Utilize emerging age-friendly business models


                 Collaborative consumption	


                         Microtasks	


                        Peer to peer 	


                      Affiliate models	


                  Coupons & Group buying	


              Real time social consumption      	

	


AGING2.0                                                 8
3. Understand indirect channels to market




                  Company	

                                                     Senior	





                                                    Caregiver	

                                                  / Adult Child	


           Image: http://writeaboutnowjt.wordpress.com/category/men-and-women/
                                                                                   Grandchild	

AGING2.0                                                                                           9
4. Embrace proactive ‘well care’,
                      not reactive sick-care

      Aging will have major clinical and economic impact
                                                       	

  •  Health care professionals* themselves are worried	

      –  80% physicians worry how they’ll be treated when they’re old	

      –  49% think aging is a threat to the viability of their health care system	

  •  Key findings	

      –    Everyone needs to be involved in preventive health & smart choices	

      –    Integrate health and social care	

      –    Retrain workers towards integrated care, focused on older patients	

      –    Monitor and reduce ageism	




                                               Source:	

                                               A New Vision for Old Age, Jan 2012	

                                               *Survey interviewed 1113 European health care professionals
AGING2.0                                                                                                     10
4. (cont) What would a proactive approach
                  to health look like?

           Scenario A: Status Quo            Scenario B: Proactive health




                                              Agreed	

                        Checklist 
                                              benchmarks	

                     of care	





                                                              community	

                                                                Social  
                                    “Diagnosis”




AGING2.0                                                                                   11
Conclusion: A major opportunity,
       but it needs a new mindset and approach


  Take the ‘Aging2.0 Fitness’ test:	

  •  Do you focus on lifestyle  opportunity?	

  •  What emerging business models make sense for your market? 	

  •  How well do you navigate indirect channels to market?	

  •  Are you driving proactive ‘well care’ via employees 
     customers? 	





AGING2.0                                                         12
Join the discussion at www.aging2.com




                         THANKS!




AGING2.0                                           13

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Aging2.0 at Health2.0NYC Event (SJohnston)

  • 1. AGING2.0 This Isn't Your Grandfather's Elder Care Paradigm New York, 30th January 2012 @agingtoo   aging2.com   AGING2.0 1
  • 2. By 2050, most countries will be as old as Japan is today Source:  BCG,  Global  Aging,  Dec  2011   AGING2.0 2
  • 3. Workforces profiles are changing IMPACT •  Workforce training •  Flexible hours & conditions •  New career & salary paths Source:  BCG,  Global  Aging,  Dec  2011   AGING2.0 3
  • 4. The 55+ cohort will account for over HALF of consumer spending over next 20 years Growth in consumer spending 2008 – 2030, $bn Source:  BCG,  Global  Aging,  Dec  2011   AGING2.0 4
  • 5. Key areas: Health, Housing, Consumer & Financial Source:  BCG,  Global  Aging,  Dec  2011   AGING2.0 5
  • 6. The Aging2.0 Manifesto: Four keys to unlock this market 1. Deliver lifestyle, not ‘deathstyle’, products and services 2. Utilize emerging age-friendly business models 3. Understand indirect channels to market nymore… We’re not in Kansas a 4. Embrace proactive ‘well care’, not reactive sick care AGING2.0 6
  • 7. 1. Deliver lifestyle, not ‘deathstyle’, products and services Canal street vendor, NYC Sabi.com AGING2.0 7
  • 8. 2. Utilize emerging age-friendly business models Collaborative consumption Microtasks Peer to peer Affiliate models Coupons & Group buying Real time social consumption AGING2.0 8
  • 9. 3. Understand indirect channels to market Company Senior Caregiver / Adult Child Image: http://writeaboutnowjt.wordpress.com/category/men-and-women/ Grandchild AGING2.0 9
  • 10. 4. Embrace proactive ‘well care’, not reactive sick-care Aging will have major clinical and economic impact •  Health care professionals* themselves are worried –  80% physicians worry how they’ll be treated when they’re old –  49% think aging is a threat to the viability of their health care system •  Key findings –  Everyone needs to be involved in preventive health & smart choices –  Integrate health and social care –  Retrain workers towards integrated care, focused on older patients –  Monitor and reduce ageism Source: A New Vision for Old Age, Jan 2012 *Survey interviewed 1113 European health care professionals AGING2.0 10
  • 11. 4. (cont) What would a proactive approach to health look like? Scenario A: Status Quo Scenario B: Proactive health Agreed Checklist benchmarks of care community Social “Diagnosis” AGING2.0 11
  • 12. Conclusion: A major opportunity, but it needs a new mindset and approach Take the ‘Aging2.0 Fitness’ test: •  Do you focus on lifestyle opportunity? •  What emerging business models make sense for your market? •  How well do you navigate indirect channels to market? •  Are you driving proactive ‘well care’ via employees customers? AGING2.0 12
  • 13. Join the discussion at www.aging2.com THANKS! AGING2.0 13

Notas del editor

  1. US has 41m retirement age people today, will have 72m by 2030. That’s equivalent to another city the size of Philadelphia – the fifth biggest in the US – joining the ranks of retired every year for the next 18 years.Dependency ratio in the West was about 8 in 1950 – 8 people of non-working age per 100 of working age. In Japan today it’s 33, and by 2050 it’ll be 65.
  2. Boston Consulting Group, a projection of spending power with demographic and GDP evolution  shows that the 55+ age group will generate between 50 per cent and 80 per cent of growth in the US, Japan and Germany — the three largest G7 economies — between 2008 and 2030
  3. Boston Consulting Group, a projection of spending power with demographic and GDP evolution  shows that the 55+ age group will generate between 50 per cent and 80 per cent of growth in the US, Japan and Germany — the three largest G7 economies — between 2008 and 2030
  4. Boston Consulting Group, a projection of spending power with demographic and GDP evolution  shows that the 55+ age group will generate between 50 per cent and 80 per cent of growth in the US, Japan and Germany — the three largest G7 economies — between 2008 and 2030