The document provides a sample marketing plan template and asks the reader to analyze it using a SWOT analysis. They are to identify two strengths and two weaknesses of the plan, summarize it in under a paragraph, and state whether aspects will be incorporated into their own marketing plan or provide rationale for not doing so.

1. Review the sample marketing plan provided in the link (attached). While
more o
Review the sample marketing plan provided in the link (attached). While more of a
template or guide than a complete marketing plan, it does outline each of the parts of a
marketing plan and provide fairly detailed suggestions and example formatting and images.
Developing a Telehealth Marketing Plan: A Step by Step Guide [PDF].Analyze the marketing
plan sample (using SWOT or another analysis tool). Identify at least two strengths and two
weaknesses of each plan. Submit a Word document with the following: A brief (one
paragraph or less) summary of the plan. Bulleted lists of two strengths and two
weaknesses of the plan. One to two paragraphs on whether there are parts of these plans
you will incorporate into your own marketing plan. If you do not intend to incorporate
anything, provide rationale for that decision.