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Lee-Sean Huang / ls@foossa.com / @leesean
Designing for
Community


David Colby Reed
FOOSSA @foossa_com / @davidcolbyreed
We cultivate community
FOOSSA @foossa_com / @davidcolbyreed
“Markets leave their mark.
Sometimes, market values
crowd out nonmarket values
worth caring about.”
Market Economy
vs
Market Society
FOOSSA @foossa_com / @davidcolbyreed
eNeighbr
“Make money
accepting
packages for
your
neighbors”
BroApp
Isn’t this a Pareto optimal outcome?
FOOSSA @foossa_com / @davidcolbyreed
Consumer Selves
vs
Civic Selves
FOOSSA @foossa_com / @davidcolbyreed
We need a new outlook
Human-Centered
Design, and Beyond…
FOOSSA @foossa_com / @davidcolbyreed
Community-Centered
Design
FOOSSA @foossa_com / @davidcolbyreed
How do we turn
profound emotional
experiences into
action?
FOOSSA @foossa_com / @davidcolbyreed
RWANDA
1994
16
17
18
UX FOR GOOD MISSION
Leverage the discipline and top
practitioners of user experience
design to help solve pressing,
com...
20
How do we turn
profound emotional
experiences into
action?
FOOSSA @foossa_com / @davidcolbyreed
FOOSSA @foossa_com / @davidcolbyreed
ThankYou:
@dingstwwets
We need new tools
Inzovu Curve
FOOSSA @foossa_com / @davidcolbyreed
The Inzovu Curve maps a
prototypical journey of a
person going through the
transformative experience of a
museum reaching ...
2015
28
How do you want visitors
to tell your story?
WE ASKED GENOCIDE SURVIVORS AND AEGIS / KGM STAFF
29
“The people of Rwanda died 

but the struggle for the spirit 

of a dignified and peaceful country
is now promoted, sus...
“Beauty from ashes.”
KGM STAFF
31
How can the memorial
experience be improved?
WE ASKED GENOCIDE SURVIVORS AND AEGIS / KGM STAFF
“This is a place of teaching peace.”
KGM STAFF
“We need a quiet space for survivors
to reflect and write messages.”
SURVIVOR
34
KGM IS HOME.
IDEAS FOR SURVIVORS, VISITORS AND AEGIS/KGM
EMPATHIC

FEELING
COMPASSIONATE

ACTION
BURNOUT

RISK
SHUTDOWN

RISK
FOOSSA @foossa_com / @davidcolbyreed
37
INZOVU = ELEPHANT
FOOSSA @foossa_com / @davidcolbyreed
INZOVU CURVE 2.0
ACTIONHOPEPAINPREPARATION
EMPATHY
COMPASSION
HERO
BURNOUT / SHUTDOWN
REFLECTION
FOOSSA @foossa_com / @dav...
MAPPING THE JOURNEY TO
ACTION
A genocide
memorial is meant
to trigger a
profound personal
reaction.
This is a moment of
su...
PAVILION &
REFLECTION GARDEN
Give Survivors a
dedicated place for
remembrance and
reflection. A private space
for fellowshi...
COUNSELING &
SUPPORT SYSTEM
AND INTEGRATED
FACILITIES
The Counseling Support
Program will provide Survivors
with much need...
REST POD
A private space that provides
grief recovery, comfort and
respite for those Survivors
overcome by the emotional
s...
SCHOOL OF
PEACEBUILDING
How might KGM serve as a
place for training future
multidisciplinary
peacebuilders?
EXPERIMENTS
$
VIDEO INTRODUCTION
WITNESSES
NEW DONATION GUIDE
$
OPEN ON THE PLANE
Dear Friend,
We are all angered by what happened in Rwanda, but we can channel our energy into
action and prevent it from ...
This is just the start…
inzovucurve.org
uxforgood.com
foossa.com
@leeseanFOOSSA @foossa_com / @davidcolbyreed
Learn More:
THANK YOU
@davidcolbyreed
@foossa_com
Designing for Community David Colby Reed, Foossa
Designing for Community David Colby Reed, Foossa
Designing for Community David Colby Reed, Foossa
Designing for Community David Colby Reed, Foossa
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Designing for Community David Colby Reed, Foossa

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Publicado el

DAY ONE – OCT 2nd 2015 at Global Service Design Conference NYC
MORNING SESSIONS / / SERVICE INNOVATION

more info at: http://bit.ly/1GhCHKI

Publicado en: Diseño

Designing for Community David Colby Reed, Foossa

  1. 1. Lee-Sean Huang / ls@foossa.com / @leesean Designing for Community 
 David Colby Reed FOOSSA @foossa_com / @davidcolbyreed
  2. 2. We cultivate community FOOSSA @foossa_com / @davidcolbyreed
  3. 3. “Markets leave their mark. Sometimes, market values crowd out nonmarket values worth caring about.”
  4. 4. Market Economy vs Market Society FOOSSA @foossa_com / @davidcolbyreed
  5. 5. eNeighbr “Make money accepting packages for your neighbors”
  6. 6. BroApp Isn’t this a Pareto optimal outcome?
  7. 7. FOOSSA @foossa_com / @davidcolbyreed
  8. 8. Consumer Selves vs Civic Selves FOOSSA @foossa_com / @davidcolbyreed
  9. 9. We need a new outlook
  10. 10. Human-Centered Design, and Beyond… FOOSSA @foossa_com / @davidcolbyreed
  11. 11. Community-Centered Design FOOSSA @foossa_com / @davidcolbyreed
  12. 12. How do we turn profound emotional experiences into action? FOOSSA @foossa_com / @davidcolbyreed
  13. 13. RWANDA 1994
  14. 14. 16
  15. 15. 17
  16. 16. 18 UX FOR GOOD MISSION Leverage the discipline and top practitioners of user experience design to help solve pressing, complex social challenges.
  17. 17. 20
  18. 18. How do we turn profound emotional experiences into action? FOOSSA @foossa_com / @davidcolbyreed
  19. 19. FOOSSA @foossa_com / @davidcolbyreed ThankYou: @dingstwwets
  20. 20. We need new tools
  21. 21. Inzovu Curve FOOSSA @foossa_com / @davidcolbyreed
  22. 22. The Inzovu Curve maps a prototypical journey of a person going through the transformative experience of a museum reaching a state of motivation and action FOOSSA @foossa_com / @davidcolbyreed
  23. 23. 2015
  24. 24. 28 How do you want visitors to tell your story? WE ASKED GENOCIDE SURVIVORS AND AEGIS / KGM STAFF
  25. 25. 29 “The people of Rwanda died 
 but the struggle for the spirit 
 of a dignified and peaceful country is now promoted, sustained, encouraged.” SURVIVOR
  26. 26. “Beauty from ashes.” KGM STAFF
  27. 27. 31 How can the memorial experience be improved? WE ASKED GENOCIDE SURVIVORS AND AEGIS / KGM STAFF
  28. 28. “This is a place of teaching peace.” KGM STAFF
  29. 29. “We need a quiet space for survivors to reflect and write messages.” SURVIVOR
  30. 30. 34 KGM IS HOME.
  31. 31. IDEAS FOR SURVIVORS, VISITORS AND AEGIS/KGM
  32. 32. EMPATHIC
 FEELING COMPASSIONATE
 ACTION BURNOUT
 RISK SHUTDOWN
 RISK FOOSSA @foossa_com / @davidcolbyreed
  33. 33. 37 INZOVU = ELEPHANT FOOSSA @foossa_com / @davidcolbyreed
  34. 34. INZOVU CURVE 2.0 ACTIONHOPEPAINPREPARATION EMPATHY COMPASSION HERO BURNOUT / SHUTDOWN REFLECTION FOOSSA @foossa_com / @davidcolbyreed
  35. 35. MAPPING THE JOURNEY TO ACTION A genocide memorial is meant to trigger a profound personal reaction. This is a moment of suffering and creates a strong emotional connection to what happened. While it’s difficult to generate action in each and every person, this moment is made possible by the ones before. Hope gives examples to follow and show how others acted positively. At the beginning there’s a neutral state before being slowly introduced to the context. If the beginning is too brutal, people could feel disoriented and unable to establish an emotional connection. This moment should happen multiple times during the experience itself. It’s meant as a way to decompress for sensible people, and a space to think for everyone. PAIN PAIN ACTION While genocides are terrible events, there are always heroes that shine through. These people are often highly relatable because are normal people that do positive acts. FOOSSA @foossa_com / @davidcolbyreed
  36. 36. PAVILION & REFLECTION GARDEN Give Survivors a dedicated place for remembrance and reflection. A private space for fellowship and a place to share messages of hope and love.
  37. 37. COUNSELING & SUPPORT SYSTEM AND INTEGRATED FACILITIES The Counseling Support Program will provide Survivors with much needed services and facilities necessary for continued recovery and guidance.
  38. 38. REST POD A private space that provides grief recovery, comfort and respite for those Survivors overcome by the emotional strains of their visit.
  39. 39. SCHOOL OF PEACEBUILDING How might KGM serve as a place for training future multidisciplinary peacebuilders?
  40. 40. EXPERIMENTS $
  41. 41. VIDEO INTRODUCTION
  42. 42. WITNESSES
  43. 43. NEW DONATION GUIDE $
  44. 44. OPEN ON THE PLANE
  45. 45. Dear Friend, We are all angered by what happened in Rwanda, but we can channel our energy into action and prevent it from ever happening again. Be heroic. Help save lives by taking action. Injustice happens around the world. The Central African Republic has been descending into ethno-religious violence, with thousands of people fleeing their homes. The UN is warning that the country is at high risk of genocide. Learn how you can raise awareness about this issue. Volunteer to spread the word in your community, on campus, or at events. Be a partner. Pledge your support and helps us fund our life sustaining social programs, youth and teacher education programs and commemoration work. Our youth programs teach the new generation about Rwanda’s history and how to move forward in peace and unity. Be a resident artist. Create work to tell the story of Rwanda through artistic expression. Visit our website at www.globalumuganda.com/toolkit to learn more. Together we can build and sustain peace. Amahoro, The Aegis Trust team
  46. 46. This is just the start…
  47. 47. inzovucurve.org uxforgood.com foossa.com @leeseanFOOSSA @foossa_com / @davidcolbyreed Learn More:
  48. 48. THANK YOU @davidcolbyreed @foossa_com

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