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Behavioral	
  Economics	
  &	
  
Consumer	
  Empowerment	
  in	
  	
  
Online	
  Lending	
  
Classical	
  model	
  
Decision	
   Ac<on	
   Outcome	
  
2
3
Behavioral	
  Economics	
  
¤ Informa<on	
  vs	
  understanding	
  
¤ Inten<on	
  vs.	
  behavior	
  
¤ Predictable	
  biases	
  
¤  Mispercep<on	
  
¤  Misforecas<ng	
  
¤  Myopia	
  
¤  Decisional	
  conflict	
  
¤  Mental	
  accoun<ng	
  
¤  AEen<on	
  constraints,	
  local	
  focus,	
  informa<on	
  overload	
  
¤  Procras<na<on,	
  iner<a	
  
¤ Context	
  &	
  Ins<tu<ons	
  
¤  Defaults,	
  framing,	
  hassle	
  factors	
  
¤  Behavior	
  
¤  Planning	
  
	
  
*See	
  Barr,	
  Mullainathan	
  &	
  Shafir,	
  The	
  Case	
  for	
  Behaviorally	
  Informed	
  Regula<on	
  (2009)	
  
4
¡  Mispercep(on	
  
¡  Misforecas<ng	
  
¡  Myopia	
  
¡  Decisional	
  conflict	
  
¡  Context	
  
¡  Present	
  bias	
  
¡  Poor	
  monitoring	
  
¡  Mental	
  accoun<ng	
  
¡  AEen<on	
  constraints	
  
¡  Informa<on	
  overload	
  
¡  Procras<na<on	
  
5
¡  Mispercep<on	
  
¡  Misforecas(ng	
  
¡  Myopia	
  
¡  Decisional	
  conflict	
  
¡  Context	
  
¡  Present	
  bias	
  
¡  Poor	
  monitoring	
  
¡  Mental	
  accoun<ng	
  
¡  AEen<on	
  constraints	
  
¡  Informa<on	
  overload	
  
¡  Procras<na<on	
  
6
¡  Mispercep<on	
  
¡  Misforecas<ng	
  
¡  Myopia	
  
¡  Decisional	
  conflict	
  
¡  Context	
  
¡  Present	
  bias	
  
¡  Poor	
  monitoring	
  
¡  Mental	
  accoun<ng	
  
¡  AEen<on	
  constraints	
  
¡  Informa<on	
  overload	
  
¡  Procras<na<on	
  
7
¡  Mispercep<on	
  
¡  Misforecas<ng	
  
¡  Myopia	
  
¡  Decisional	
  conflict	
  
¡  Context	
  
¡  Present	
  bias	
  
¡  Poor	
  monitoring	
  
¡  Mental	
  accoun<ng	
  
¡  AEen<on	
  constraints	
  
¡  Informa<on	
  overload	
  
¡  Procras<na<on	
  
8
http://feedbacksolutions.wordpress.com/2012/02/02/improving-healthy-food-beverage-choices-
through-choice-architecture/
¡  Mispercep<on	
  
¡  Misforecas<ng	
  
¡  Myopia	
  
¡  Decisional	
  conflict	
  
¡  Context	
  
¡  Present	
  bias	
  
¡  Poor	
  monitoring	
  
¡  Mental	
  accoun<ng	
  
¡  AEen<on	
  constraints	
  
¡  Informa<on	
  overload	
  
¡  Procras<na<on	
  
9
¡  Mispercep<on	
  
¡  Misforecas<ng	
  
¡  Myopia	
  
¡  Decisional	
  conflict	
  
¡  Context	
  
¡  Present	
  bias	
  
¡  Poor	
  monitoring	
  
¡  Mental	
  accoun<ng	
  
¡  AEen<on	
  constraints	
  
¡  Informa<on	
  overload	
  
¡  Procras<na<on	
  
10
¡  Mispercep<on	
  
¡  Misforecas<ng	
  
¡  Myopia	
  
¡  Decisional	
  conflict	
  
¡  Context	
  
¡  Present	
  bias	
  
¡  Poor	
  monitoring	
  
¡  Mental	
  accoun<ng	
  
¡  AEen<on	
  constraints	
  
¡  Informa<on	
  overload	
  
¡  Procras<na<on	
  
11
¡  Mispercep<on	
  
¡  Misforecas<ng	
  
¡  Myopia	
  
¡  Decisional	
  conflict	
  
¡  Context	
  
¡  Present	
  bias	
  
¡  Poor	
  monitoring	
  
¡  Mental	
  accoun(ng	
  
¡  AEen<on	
  constraints	
  
¡  Informa<on	
  overload	
  
¡  Procras<na<on	
  
12
¡  Mispercep<on	
  
¡  Misforecas<ng	
  
¡  Myopia	
  
¡  Decisional	
  conflict	
  
¡  Context	
  
¡  Present	
  bias	
  
¡  Poor	
  monitoring	
  
¡  Mental	
  accoun<ng	
  
¡  A;en(on	
  constraints	
  
¡  Informa<on	
  overload	
  
¡  Procras<na<on	
  
13
¡  Mispercep<on	
  
¡  Misforecas<ng	
  
¡  Myopia	
  
¡  Decisional	
  conflict	
  
¡  Context	
  
¡  Present	
  bias	
  
¡  Poor	
  monitoring	
  
¡  Mental	
  accoun<ng	
  
¡  AEen<on	
  constraints	
  
¡  Informa(on	
  overload	
  
¡  Procras<na<on	
  
14
¡  Mispercep<on	
  
¡  Misforecas<ng	
  
¡  Myopia	
  
¡  Decisional	
  conflict	
  
¡  Context	
  
¡  Present	
  bias	
  
¡  Poor	
  monitoring	
  
¡  Mental	
  accoun<ng	
  
¡  AEen<on	
  constraints	
  
¡  Informa<on	
  overload	
  
¡  Procras(na(on	
  
15
Behavioral	
  model	
  
• Frame	
  
• Bias	
  
Decision	
  
• AEen<on	
  
• Context	
  
Ac<on	
  
• Hassle	
  
• Iner<a	
  
Outcome	
  
16
Market	
  Structure	
  
¤ Compe<<ve	
  markets	
  
¤ When	
  does	
  behavioral	
  agent	
  maEer	
  more?	
  For	
  
example:	
  
¤  Shrouding	
  
¤ Mortgage	
  contracts	
  
¤  Con<ngent	
  payments	
  
¤ Credit	
  card	
  late	
  fees,	
  debit	
  overdraY	
  
¤ Cell	
  phone	
  contracts	
  with	
  penalty	
  rates	
  over	
  min.	
  
¤  Agency	
  costs/side-­‐payments/low-­‐monitoring	
  
¤ Mortgage	
  brokers	
  
¤ Securi<es	
  brokers	
  
¤  Some<mes,	
  bundling	
  purchase	
  &	
  loan	
  reduces	
  debt	
  discipline	
  
¤ Buy	
  here,	
  Pay	
  here	
  Used	
  Car	
  Dealers/Lenders	
  
¤ Rent	
  to	
  Own	
  
¤  High	
  Switching	
  Costs	
  (e.g.,	
  from	
  bill	
  pay)	
  
18
Price	
  Shrouding	
  	
  
19
Buy	
  here/pay	
  here	
  
20
The	
  firm	
  &	
  the	
  individual	
  
21
Market	
  Neutral	
  
to	
  Consumers	
  
Consumers	
  misunderstand	
  compounding	
  in	
  
savings	
  
• Banks	
  would	
  like	
  to	
  reduce	
  this	
  to	
  increase	
  
savings	
  base	
  
Consumers	
  misunderstand	
  compounding	
  in	
  
borrowing	
  
• Banks	
  would	
  like	
  to	
  exploit	
  this	
  to	
  increase	
  
borrowing	
  
Market	
  Exploits	
  
Consumers	
  
Consumers	
  procras<nate	
  in	
  signing	
  up	
  
for	
  EITC	
  
• Tax	
  filing	
  companies	
  would	
  like	
  to	
  
reduce	
  this	
  to	
  increase	
  number	
  of	
  
customers	
  
Consumers	
  procras<nate	
  in	
  returning	
  
rebates	
  
• Retailers	
  would	
  like	
  to	
  exploit	
  this	
  to	
  
increase	
  revenue	
  
The	
  firm	
  &	
  the	
  individual	
  
22
THE	
  CRISIS	
  
23
http://www.gonzotimes.com/wp-content/uploads/2012/08/economy1.jpg
THREE	
  LEGGED	
  STOOL	
  
Reform	
  
Financial	
  
Products	
  
Consumer	
  
Protec<on	
  
Financial	
  
Educa<on	
  
24
Antoinette Schoar and Piyush Tantia, The Financial Health Check: A Behavioral Approach to Financial Coachi
(New America Foundation, 2014) 4.
Financial	
  Regula<on:	
  what	
  values?	
  
•  Simplicity	
  
•  Transparency	
  
•  Honesty	
  
•  Fairness	
  
•  Trust	
  
•  Empowerment	
  
•  Performance,	
  cost,	
  resiliency	
  
How	
  can	
  financial	
  regula<on	
  beEer	
  serve	
  
households	
  and	
  the	
  economy?	
  
26
CARD	
  Act	
  
¤ Disclosure	
  enhancements	
  
¤ Debiasing	
  
¤ Fees	
  (misforecas<ng)	
  
¤ minimum	
  payments	
  (misperceiving)	
  
¤ Opt-­‐in	
  for	
  over-­‐limit	
  transac<ons	
  
¤ Excess	
  payments	
  pay	
  off	
  highest	
  rate	
  first	
  
¤ Reasonable	
  <me	
  to	
  pay/stable	
  due	
  dates	
  
¤ Bans	
  on	
  double-­‐cycle	
  billing	
  
¤ Bans	
  on	
  late	
  fee	
  traps,	
  retroac<ve	
  rate	
  hikes	
  
¤ Penalty	
  fee	
  “reasonable	
  &	
  propor<onal”	
  
27
CREDIT	
  CARD	
  ACT	
  
28
Dodd-­‐Frank	
  Act	
  
¤ Mortgage	
  regula<on	
  
¤ Mortgage	
  broker	
  regula<on	
  
¤ YSPs	
  
¤ Ability	
  to	
  pay	
  
¤ Ban	
  on	
  steering	
  
¤ Licensing,	
  registra<on	
  
¤ Enhanced	
  disclosures	
  
¤ Escrow	
  requirements	
  
¤ “Plain	
  vanilla”	
  s<cky	
  default	
  
¤ QRM	
  Risk	
  Reten<on	
  Rule	
  
¤ QM	
  Ability	
  to	
  Pay	
  Rule	
  
¤ GSE	
  Credit	
  Box	
  
29
MORTGAGE	
  RULES	
  
30
Dodd-­‐Frank	
  Act	
  
•  CFPB	
  
– Unfair,	
  abusive,	
  decep<ve	
  acts/prac<ces	
  
– Consumer	
  protec<on	
  rules	
  
– Supervision	
  
– Enforcement	
  	
  
– Informa<on,	
  Educa<on,	
  Counseling,	
  Complaints	
  
– Empirical	
  tes<ng/safe	
  harbors	
  for	
  pilots	
  
– Disclosure	
  
31
32
33
¡ Payday	
  lending	
  regula(on	
  
	
  
¡  Online	
  payday	
  lending	
  regula<on	
  
¡  Debt	
  collector	
  supervision	
  
	
  
34
¡  Payday	
  lending	
  regula<on	
  
	
  
¡ Online	
  payday	
  lending	
  
regula(on	
  
¡  Debt	
  collector	
  supervision	
  
	
  
35
¡  Payday	
  lending	
  regula<on	
  
	
  
¡  Online	
  payday	
  lending	
  regula<on	
  
¡ Debt	
  collector	
  supervision	
  
	
  
36
¡  Payday	
  lending	
  regula<on	
  
	
  
¡  Online	
  payday	
  lending	
  regula<on	
  
¡  Debt	
  collector	
  supervision	
  
¡ Peer-­‐to-­‐peer	
  lending?	
  
	
  
¡ JOBS	
  Act	
  &	
  crowdfunding?	
  	
  
	
  
Behaviorally	
  Informed	
  Regula<on	
  
¤ Financial	
  regula<on,	
  educa<on	
  and	
  private	
  sector	
  
innova<on	
  needs	
  to	
  take	
  account	
  of	
  behavioral	
  
economic	
  insights.	
  
¤ Psychology	
  &	
  industrial	
  organiza<on.	
  
¤ Individual	
  behavior	
  
¤ Market	
  context	
  	
  
¤ Regulatory	
  response	
  
¤ Behaviorally	
  informed	
  equilibrium	
  model	
  of	
  
intersec<on	
  of	
  firms	
  and	
  individuals	
  
¤ Policies	
  (regula<on,	
  access,	
  technology)	
  
37	
  
38
39
Peer-­‐to-­‐Peer	
  Lending	
  
Risks and Opportunities
40
41
A	
  minister	
  holds	
  a	
  sign	
  during	
  a	
  rally	
  
concerning	
  predatory	
  lending	
  legisla<on	
  in	
  
Montgomery,	
  Ala.(Photo:	
  Julie	
  Benne/,	
  AP)	
  
42
Financial	
  innova<on:	
  what	
  values?	
  
•  Simplicity	
  
•  Transparency	
  
•  Honesty	
  
•  Fairness	
  
•  Trust	
  
•  Empowerment	
  
•  Performance,	
  cost,	
  resiliency	
  
How	
  can	
  innova<on	
  beEer	
  serve	
  households	
  and	
  
the	
  economy?	
  
43
Financial	
  innova<on:	
  what	
  values?	
  
•  Disclosure	
  can	
  (mistakenly)	
  increase	
  trust	
  
•  Behaviorally	
  Informed	
  Regula<on	
  (Barr	
  Mullainathan	
  &	
  Shafir	
  
2007)	
  
•  The	
  Dirt	
  on	
  Coming	
  Clean	
  (Cain	
  et	
  al.	
  2005)	
  
•  Smart	
  Disclosure	
  
•  Trust	
  is	
  earned	
  
•  Social	
  networks	
  
– Peer	
  to	
  peer	
  
44
Dynamic TIL Disclosure
How can I get the right loan?
Why is this my rate?
49

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Michael Barr LendIt 2014

  • 1. Behavioral  Economics  &   Consumer  Empowerment  in     Online  Lending  
  • 2. Classical  model   Decision   Ac<on   Outcome   2
  • 3. 3
  • 4. Behavioral  Economics   ¤ Informa<on  vs  understanding   ¤ Inten<on  vs.  behavior   ¤ Predictable  biases   ¤  Mispercep<on   ¤  Misforecas<ng   ¤  Myopia   ¤  Decisional  conflict   ¤  Mental  accoun<ng   ¤  AEen<on  constraints,  local  focus,  informa<on  overload   ¤  Procras<na<on,  iner<a   ¤ Context  &  Ins<tu<ons   ¤  Defaults,  framing,  hassle  factors   ¤  Behavior   ¤  Planning     *See  Barr,  Mullainathan  &  Shafir,  The  Case  for  Behaviorally  Informed  Regula<on  (2009)   4
  • 5. ¡  Mispercep(on   ¡  Misforecas<ng   ¡  Myopia   ¡  Decisional  conflict   ¡  Context   ¡  Present  bias   ¡  Poor  monitoring   ¡  Mental  accoun<ng   ¡  AEen<on  constraints   ¡  Informa<on  overload   ¡  Procras<na<on   5
  • 6. ¡  Mispercep<on   ¡  Misforecas(ng   ¡  Myopia   ¡  Decisional  conflict   ¡  Context   ¡  Present  bias   ¡  Poor  monitoring   ¡  Mental  accoun<ng   ¡  AEen<on  constraints   ¡  Informa<on  overload   ¡  Procras<na<on   6
  • 7. ¡  Mispercep<on   ¡  Misforecas<ng   ¡  Myopia   ¡  Decisional  conflict   ¡  Context   ¡  Present  bias   ¡  Poor  monitoring   ¡  Mental  accoun<ng   ¡  AEen<on  constraints   ¡  Informa<on  overload   ¡  Procras<na<on   7
  • 8. ¡  Mispercep<on   ¡  Misforecas<ng   ¡  Myopia   ¡  Decisional  conflict   ¡  Context   ¡  Present  bias   ¡  Poor  monitoring   ¡  Mental  accoun<ng   ¡  AEen<on  constraints   ¡  Informa<on  overload   ¡  Procras<na<on   8
  • 9. http://feedbacksolutions.wordpress.com/2012/02/02/improving-healthy-food-beverage-choices- through-choice-architecture/ ¡  Mispercep<on   ¡  Misforecas<ng   ¡  Myopia   ¡  Decisional  conflict   ¡  Context   ¡  Present  bias   ¡  Poor  monitoring   ¡  Mental  accoun<ng   ¡  AEen<on  constraints   ¡  Informa<on  overload   ¡  Procras<na<on   9
  • 10. ¡  Mispercep<on   ¡  Misforecas<ng   ¡  Myopia   ¡  Decisional  conflict   ¡  Context   ¡  Present  bias   ¡  Poor  monitoring   ¡  Mental  accoun<ng   ¡  AEen<on  constraints   ¡  Informa<on  overload   ¡  Procras<na<on   10
  • 11. ¡  Mispercep<on   ¡  Misforecas<ng   ¡  Myopia   ¡  Decisional  conflict   ¡  Context   ¡  Present  bias   ¡  Poor  monitoring   ¡  Mental  accoun<ng   ¡  AEen<on  constraints   ¡  Informa<on  overload   ¡  Procras<na<on   11
  • 12. ¡  Mispercep<on   ¡  Misforecas<ng   ¡  Myopia   ¡  Decisional  conflict   ¡  Context   ¡  Present  bias   ¡  Poor  monitoring   ¡  Mental  accoun(ng   ¡  AEen<on  constraints   ¡  Informa<on  overload   ¡  Procras<na<on   12
  • 13. ¡  Mispercep<on   ¡  Misforecas<ng   ¡  Myopia   ¡  Decisional  conflict   ¡  Context   ¡  Present  bias   ¡  Poor  monitoring   ¡  Mental  accoun<ng   ¡  A;en(on  constraints   ¡  Informa<on  overload   ¡  Procras<na<on   13
  • 14. ¡  Mispercep<on   ¡  Misforecas<ng   ¡  Myopia   ¡  Decisional  conflict   ¡  Context   ¡  Present  bias   ¡  Poor  monitoring   ¡  Mental  accoun<ng   ¡  AEen<on  constraints   ¡  Informa(on  overload   ¡  Procras<na<on   14
  • 15. ¡  Mispercep<on   ¡  Misforecas<ng   ¡  Myopia   ¡  Decisional  conflict   ¡  Context   ¡  Present  bias   ¡  Poor  monitoring   ¡  Mental  accoun<ng   ¡  AEen<on  constraints   ¡  Informa<on  overload   ¡  Procras(na(on   15
  • 16. Behavioral  model   • Frame   • Bias   Decision   • AEen<on   • Context   Ac<on   • Hassle   • Iner<a   Outcome   16
  • 17.
  • 18. Market  Structure   ¤ Compe<<ve  markets   ¤ When  does  behavioral  agent  maEer  more?  For   example:   ¤  Shrouding   ¤ Mortgage  contracts   ¤  Con<ngent  payments   ¤ Credit  card  late  fees,  debit  overdraY   ¤ Cell  phone  contracts  with  penalty  rates  over  min.   ¤  Agency  costs/side-­‐payments/low-­‐monitoring   ¤ Mortgage  brokers   ¤ Securi<es  brokers   ¤  Some<mes,  bundling  purchase  &  loan  reduces  debt  discipline   ¤ Buy  here,  Pay  here  Used  Car  Dealers/Lenders   ¤ Rent  to  Own   ¤  High  Switching  Costs  (e.g.,  from  bill  pay)   18
  • 21. The  firm  &  the  individual   21 Market  Neutral   to  Consumers   Consumers  misunderstand  compounding  in   savings   • Banks  would  like  to  reduce  this  to  increase   savings  base   Consumers  misunderstand  compounding  in   borrowing   • Banks  would  like  to  exploit  this  to  increase   borrowing   Market  Exploits   Consumers   Consumers  procras<nate  in  signing  up   for  EITC   • Tax  filing  companies  would  like  to   reduce  this  to  increase  number  of   customers   Consumers  procras<nate  in  returning   rebates   • Retailers  would  like  to  exploit  this  to   increase  revenue  
  • 22. The  firm  &  the  individual   22
  • 24. THREE  LEGGED  STOOL   Reform   Financial   Products   Consumer   Protec<on   Financial   Educa<on   24
  • 25. Antoinette Schoar and Piyush Tantia, The Financial Health Check: A Behavioral Approach to Financial Coachi (New America Foundation, 2014) 4.
  • 26. Financial  Regula<on:  what  values?   •  Simplicity   •  Transparency   •  Honesty   •  Fairness   •  Trust   •  Empowerment   •  Performance,  cost,  resiliency   How  can  financial  regula<on  beEer  serve   households  and  the  economy?   26
  • 27. CARD  Act   ¤ Disclosure  enhancements   ¤ Debiasing   ¤ Fees  (misforecas<ng)   ¤ minimum  payments  (misperceiving)   ¤ Opt-­‐in  for  over-­‐limit  transac<ons   ¤ Excess  payments  pay  off  highest  rate  first   ¤ Reasonable  <me  to  pay/stable  due  dates   ¤ Bans  on  double-­‐cycle  billing   ¤ Bans  on  late  fee  traps,  retroac<ve  rate  hikes   ¤ Penalty  fee  “reasonable  &  propor<onal”   27
  • 29. Dodd-­‐Frank  Act   ¤ Mortgage  regula<on   ¤ Mortgage  broker  regula<on   ¤ YSPs   ¤ Ability  to  pay   ¤ Ban  on  steering   ¤ Licensing,  registra<on   ¤ Enhanced  disclosures   ¤ Escrow  requirements   ¤ “Plain  vanilla”  s<cky  default   ¤ QRM  Risk  Reten<on  Rule   ¤ QM  Ability  to  Pay  Rule   ¤ GSE  Credit  Box   29
  • 31. Dodd-­‐Frank  Act   •  CFPB   – Unfair,  abusive,  decep<ve  acts/prac<ces   – Consumer  protec<on  rules   – Supervision   – Enforcement     – Informa<on,  Educa<on,  Counseling,  Complaints   – Empirical  tes<ng/safe  harbors  for  pilots   – Disclosure   31
  • 32. 32
  • 33. 33 ¡ Payday  lending  regula(on     ¡  Online  payday  lending  regula<on   ¡  Debt  collector  supervision    
  • 34. 34 ¡  Payday  lending  regula<on     ¡ Online  payday  lending   regula(on   ¡  Debt  collector  supervision    
  • 35. 35 ¡  Payday  lending  regula<on     ¡  Online  payday  lending  regula<on   ¡ Debt  collector  supervision    
  • 36. 36 ¡  Payday  lending  regula<on     ¡  Online  payday  lending  regula<on   ¡  Debt  collector  supervision   ¡ Peer-­‐to-­‐peer  lending?     ¡ JOBS  Act  &  crowdfunding?      
  • 37. Behaviorally  Informed  Regula<on   ¤ Financial  regula<on,  educa<on  and  private  sector   innova<on  needs  to  take  account  of  behavioral   economic  insights.   ¤ Psychology  &  industrial  organiza<on.   ¤ Individual  behavior   ¤ Market  context     ¤ Regulatory  response   ¤ Behaviorally  informed  equilibrium  model  of   intersec<on  of  firms  and  individuals   ¤ Policies  (regula<on,  access,  technology)   37  
  • 38. 38
  • 40. 40
  • 41. 41 A  minister  holds  a  sign  during  a  rally   concerning  predatory  lending  legisla<on  in   Montgomery,  Ala.(Photo:  Julie  Benne/,  AP)  
  • 42. 42
  • 43. Financial  innova<on:  what  values?   •  Simplicity   •  Transparency   •  Honesty   •  Fairness   •  Trust   •  Empowerment   •  Performance,  cost,  resiliency   How  can  innova<on  beEer  serve  households  and   the  economy?   43
  • 44. Financial  innova<on:  what  values?   •  Disclosure  can  (mistakenly)  increase  trust   •  Behaviorally  Informed  Regula<on  (Barr  Mullainathan  &  Shafir   2007)   •  The  Dirt  on  Coming  Clean  (Cain  et  al.  2005)   •  Smart  Disclosure   •  Trust  is  earned   •  Social  networks   – Peer  to  peer   44
  • 46. How can I get the right loan?
  • 47. Why is this my rate?
  • 48.
  • 49. 49